If you’ve ever found yourself scratching your head, wondering what you’re actually paying for in Darren Campbell’s FBA Brand Builder Growth Programme, buckle up. We previously broke down all 8 stages of the program in “FBA Brand Builder Stages 1–8: Watch It All and Decide for Yourself,” where we shared the full video content for everyone to see.
This £150/month “mentorship” program promises to guide participants on the “Road to $1 Million,” but does it actually deliver the goods—or just more of the same empty promises?
Before you dive deeper, let’s revisit the context, dissect the advice on offer, and ask the big question: is the Growth Programme delivering real value, or is it just another costly pit stop in Darren Campbell’s ever-controversial FBA ecosystem?
What Is the Growth Programme?
After forking over £6,500 for the initial FBA Brand Builder programme, most clients assume they’re good to go. But the moment they launch their first product, surprise—they’re automatically signed up for the Growth Programme, conveniently priced at £150 per month.
The pitch? Continued mentorship, advanced training, and top-tier support to scale your Amazon business. The reality? As you’ll see in the videos, it’s often a blend of overly simplistic tutorials and advice so vague it’s practically useless.
Related Reading:
FBA Brand Builder’s “Growth Programme”: Is It Really Support or Just Another Expense? highlights the hidden costs and limited value of this add-on program.
What You’ll See in These Videos
The videos in Darren Campbell’s Growth Programme cover a variety of topics, from daily account maintenance to PPC campaign basics.
Here’s a breakdown of what’s included:
- Daily and Weekly Account Checks
These videos walk you through routine housekeeping tasks, like checking for notifications in your Seller Central account. While mildly helpful, this info is freely available in Amazon’s Seller University—so not exactly groundbreaking.
- Creating Coupons and Managing Reviews
You’ll get tips on setting up discounts and responding to customer feedback. However, as Generic Advice and Dismissive Responses rightly points out, the guidance often feels surface-level, leaving you to figure out the trickier parts on your own.
- Liability Insurance and Brand Registry Troubleshooting
These segments touch on compliance and registration issues but stop short of offering actionable strategies for overcoming common obstacles.
- Running Lightning Deals and Managing Stock
The advice here is basic at best, assuming you already have a profitable product—a scenario many clients never reach thanks to the poor guidance they received in the initial program.
A Sneak Peek at the Advice
Here’s a taste of the kind of guidance you’ll find in the Growth Programme, as shared through the videos and client testimonials:
PPC Campaign Management
Participants are advised to “focus on the keywords that are getting clicks.” While technically correct, this overly simplistic advice skips over the more nuanced aspects of Amazon advertising, like analyzing search term reports, adjusting bids, or managing ACoS effectively. It’s the kind of advice that sounds helpful—until you try to apply it.
Related Reading:
Is This What £150 a Month Buys? Jordan’s “Stoned” Advice on Scaling Your Amazon Business reveals how some mentors fail to deliver coherent, actionable PPC strategies.
Scaling Your Business
Clients are encouraged to “take risks” with additional products, even if their first isn’t profitable. This advice overlooks the financial strain many participants face and often leads to wasted resources.
Responding to Bad Reviews
The big suggestion? “Focus on getting more positive reviews.” Sure, that’s solid advice in theory, but the videos fail to explain how to actually make it happen. There’s no mention of effective review request strategies, using tools like Amazon Vine, or how to navigate disputes with unhappy customers. It’s another case of surface-level guidance that leaves clients guessing at the details.
What We’ve Previously Reported About The Programme
We’ve extensively covered the shortcomings of the Growth Programme. Here are some highlights:
- Unqualified Mentors
Many mentors in the program are failed Amazon sellers—former clients whose businesses didn’t make it. Despite their lack of success, they now advise others, often offering little meaningful guidance. For more on this, check out Is This What £150 a Month Buys?
- Vague and Repetitive Advice
As outlined in Generic Advice and Dismissive Responses, the mentorship frequently leans on motivational clichés instead of delivering actionable strategies. Clients are left with platitudes when they need real, practical help.
- Hidden Costs
The Growth Programme adds yet another layer of unexpected expenses for FBABB clients. We explored this issue in depth in FBA Brand Builder’s “Growth Programme”: Is It Really Support or Just Another Expense?. Clients often find themselves buried under additional fees they didn’t anticipate when they joined.
Access the Full Videos Here
Not in the mood for Christmas classics like Macaulay Culkin causing chaos? Don’t worry—we’ve got something even more cringe-worthy: the full Growth Programme videos. Whether you’re thinking of joining or questioning if your £150/month is worth it, these unfiltered gems might just ruin your holiday spirit.
- Daily Checks
- Weekly Checks
- How to Create a Coupon
- Liability Insurance
- Bulk Review Request
- How to Respond to a Bad Review
- Brand Referral Bonus
- Brand Registry Troubleshooting
- Account Health
- How to Create an MCF Order
- The Power of Influence and Audience Building
- What to Do When You Run Out of Stock
- How to Run a Lightning Deal
- How to Upload a Video to Amazon Seller Central
- GETIDA – MUST DO FOR REIMBURSEMENTS
Keep Your Money in Your Pocket (Don't do it!)
While Darren and his team enjoy their holiday break to “refresh” the programme, we encourage you to take a critical look at what the Growth Programme actually delivers. Is the level of advice offered truly worth £150 per month—especially on top of the £6,500 you’ve already invested? Darren may refresh the videos early next year but the team behind them will stay the same.
If you’re a current client, ask yourself if the mentorship and training you’re receiving align with the promises made during the initial sales pitch. And if you’re thinking about joining FBABB, these videos will give you the clarity you need to make an informed decision.
Related Reading:
For more on FBABB’s hidden costs and questionable practices, check out Exposing Empire Builder and The Hidden Truth About Darren Campbell’s FBA Brand Builder.
Transparency drives better decisions, and we’re here to keep shining a light on the truth.