Over the past few weeks, Darren Campbell’s program has been under intense scrutiny. From public outbursts to unsubstantiated claims, he’s deflected attention with insults and defamation while refusing to deny any of the serious allegations we’ve reported. And let’s be clear: we’ve based our work on videos, transcripts, client accounts, and cold, hard facts—not speculation.
With more eyes on our reporting than ever before, it’s time to get everyone caught up. If you’re new here, this article is your crash course in the red flags surrounding Darren Campbell’s FBA Brand Builder.
Below is a list of things Darren and his team have yet to address. Whether you’re pressing them for answers or wisely deciding to avoid them altogether, here’s what you need to know.
50 Shocking Truths Darren Campbell Doesn’t Want You to Know
1. The AMEX Card Scandal
Clients were advised to inflate their income on AMEX applications to secure high-limit credit cards—an unethical and potentially illegal practice.
2. Editing Supplier Quotes
The program suggested clients falsify supplier quotes to make financial projections appear more favorable for credit and funding applications.
3. Lying on Revolut Applications
Clients were told to provide misleading information on Revolut forms to access certain financial benefits, putting their accounts at risk.
4. The Dubai Bank Scheme
Darren proudly announced a new "capital on demand" scheme involving a Dubai-based bank, raising serious concerns about transparency and legal accountability.
5. Team Members Dissolving UK Ltd Companies
While advising clients to set up UK Ltd companies, Darren’s own team members are dissolving theirs—either due to failure or relocating operations to Dubai.
6. The Hidden Fees
What starts as a £6.5K course quickly balloons into a £25K+ commitment with hidden costs for branding, PPC management, and software tools.
7. Poor Tax Advice
Clients were encouraged to rely on Darren’s recommended accountants, leading to VAT deregistrations and other costly compliance issues.
8. The Fake Review Tactics
Clients were encouraged to manipulate Amazon rankings by using incentivized reviews, a violation of Amazon’s terms that risks account suspensions.
9. "Growth Program" That’s Anything But
The £150/month Growth Program offers vague guidance, poorly managed PPC campaigns, and little to no actionable advice.
10. Mentors With No Proven Track Record
Many mentors are former students with failed businesses who were hired to promote Darren’s program instead of providing meaningful mentorship.
11. Darren’s Outlantis "Success" Story
Darren’s Outlantis —a case study in his marketing—has inflated revenue numbers due to Rankbell, contradicting claims of success.
12. Social Proof Success Stories That Don’t Add Up
Sales often plummet after success stories are posted, suggesting support for those clients disappears once Darren gets his PR boost.
13. Pushing Loans on Vulnerable Clients
The program pressures clients to take out personal loans and max out credit cards, creating financial strain for families.
14. Misleading Branding Advice
Darren claims branding is everything but offers little actionable advice for creating meaningful brands, especially for generic Amazon products.
15. Deleted Comments in the Mighty App
Clients report that critical comments and questions are swiftly deleted in the community app, silencing genuine concerns.
16. Lack of Support When It Matters Most
Mentors fail to respond to client questions for days or provide vague, unhelpful advice, leaving clients to figure things out on their own.
17. The "Accountability" Deflection
Darren’s team frequently blames clients for failures, even when poor mentorship or bad advice is clearly at fault.
18. Darren’s Personal Intimidation Tactics
Darren has allegedly used intimidation to silence critics, including sending threats to those who speak out against his program.
19. The Motivational Fluff Disguise
A significant portion of the program is dedicated to “mindset” videos, offering no real value but padding out the content.
20. Programs Promoted Without Alternatives
Clients are funneled into expensive third-party services like FBA Studio without being given alternative options or comparison criteria.
21. Pressure Tactics to Act Quickly
Clients are told spots are filling up fast, pushing them to commit without adequate research or financial preparation.
22. No Refund Policy
Once clients pay the fee, they’re locked in with no way to recoup their investment—even if they feel misled by the program’s promises.
23. The True Cost of the Dream
Darren markets his program as a life-changing opportunity, but for many clients, it’s a fast track to mounting debt, broken promises, and shattered confidence.
24. The Fake Urgency Marketing
Clients are pressured to “act fast” with claims that spots in the program are limited, creating a false sense of scarcity to manipulate decisions.
25. PPC Management by Inexperienced Staff
Amazon ads are critical for success, yet clients’ PPC campaigns are managed by mentors like Jordan McClean, whose qualifications remain dubious at best.
26. The Overpriced FBA Studio Services
FBA Studio charges thousands for services like branding and listing optimization, which clients report are outsourced to cheap freelancers despite the high fees.
27. Push for Empire Builder Software
Clients are pushed to purchase Empire Builder for product research, costing hundreds annually, despite similar tools being available for less—or even free.
28. Trademark Costs Pushed Without Explanation
The £600 trademarking service is marketed as mandatory, but Darren doesn’t explain that clients can file trademarks themselves at a fraction of the cost.
29. Encouraging Unnecessary Expenses
Mentors urge clients to invest more in inventory and ads, even when sales are stagnant, leading many to drain savings without tangible results.
30. Falsifying Sales Claims for Success Stories
Many clients featured as “success stories” later admit their figures were inflated or temporary, raising questions about the program’s integrity.
31. Accountability Shifted Onto Clients
Clients report being berated by mentors for their “lack of effort,” even when failures clearly result from poor advice or unresponsive support.
32. Pressure to Join the Growth Program
Mentors push clients to enter the £150/month Growth Program to “ensure success,” despite it offering little more than generic advice and subpar PPC management.
33. Nonexistent Refund Mechanism
When clients request refunds due to misrepresentation or dissatisfaction, they are told the program isn’t “for people like them” and are denied.
34. The Revolving Door of Mentors
Mentors often rotate out of their roles, leaving clients stuck mid-program with new, often inexperienced replacements.
35. Shifting Client Blame for Poor Ads
Mentors blame clients for ads underperforming, while ignoring the fact that they manage those very campaigns.
36. Emphasis on Emotional Marketing Without Context
Darren promotes vague ideas about “emotional branding” that have no practical application for generic Amazon products.
37. Social Proof Through Paid Testimonials
“Success stories” from team members or clients are frequently manipulated or incentivized to create the illusion of widespread success.
38. Recycled Content Across Stages
The program repackages basic Amazon FBA knowledge across multiple stages, making the content feel redundant and padded.
39. Using Family as a Cash cow
Clients are encouraged to “get resourceful” by involving family members to help cover costs—a strategy that can strain personal relationships.
40. Clients Left to Handle VAT Filing Alone
Despite pushing clients toward specific accountants, the program provides little to no guidance on VAT filing or compliance issues.
41. No Clear Plan for Product Restocking
Mentors fail to prepare clients for the operational demands of restocking products, often leading to missed sales and rank drops.
42. Dismissive Responses to Critical Questions
When clients raise valid concerns during group calls, they’re often dismissed or told to “stay positive” without receiving actionable solutions.
43. Product Selection That Favors High Margins Over Demand
Clients are guided toward products with high perceived profit margins but low market demand, leading to unsold inventory and financial losses.
44. Encouraging Risky Business Loans
Clients are urged to take out loans with high interest rates, often without fully understanding the repayment terms or implications for their credit.
45. Focusing on Revenue Over Profitability
Mentors highlight high revenue numbers without acknowledging associated costs, misleading clients about what “success” actually looks like.
46. Overuse of Motivational Clichés
Instead of offering practical advice, calls and content are filled with empty motivational phrases like “trust the process,” frustrating clients in need of guidance.
47. Unexplained Drop in Mentor Presence
Clients report that mentors become less responsive or disappear entirely once they progress through certain stages of the program.
48. Client Stories Weaponized to Guilt Others
Mentors use examples of “successful” clients to guilt participants into staying in the program, regardless of their own financial struggles.
49. False Promises About Market Dominance
Clients are told they can “dominate” Amazon niches without a clear understanding of the competition or costs involved.
50. No Long-Term Business Strategy
The program focuses on quick wins and ranking hacks but fails to equip clients with strategies for sustainable growth or market longevity.
If you’re considering Darren Campbell’s program, these are the points you need to reflect on. The facts we’ve presented, supported by client testimonials, video evidence, and transcripts, paint a troubling picture.
Darren might have time to sling insults and play the victim, but he hasn’t denied a single thing we’ve reported. Instead, he deflects and blames others while clients face the fallout.
Think carefully before you hand over your money. Better yet, save yourself the stress and walk away altogether. The only thing you’ll build with Darren Campbell’s FBA Brand Builder is regret.
We’re sure Darren feels exactly like this every time we share the truth. Stick around, folks—there’s plenty more where this came from. 🎥 👇