Darren Campbell’s email, received this evening, comes at the end of a week where he has faced mounting heat from clients asking probing questions—many of which are based on the information published on our website. We debated whether the email even warranted publication, as it reads more like one of Darren’s standard marketing emails or social media posts: heavy on emotional manipulation and sales rhetoric, but glaringly light on transparency and genuine accountability.
Here’s the glaring contradiction: many of the people who have invested their life savings, pensions, or taken out loans to join The FBA Brand Builder (FBABB) don’t get the luxury of a truce. When they ask for refunds after being misled, they’re met with aggressive emails and even threats of defamation lawsuits. For those who’ve been left financially and emotionally drained, the notion of simply “pausing” feels tone-deaf and dismissive.
This isn’t about grudges or vendettas—it’s about accountability for a system that has left people financially devastated while its creator continues to ask for patience, understanding, and, most notably, silence. Darren’s email feels less like a call for constructive dialogue and more like damage control amid growing scrutiny. Let’s unpack the reality that Darren refuses to confront.
Below is Darren's unedited email in full.
Dear Donald, and everyone connected to the website.
Listen, firstly, I just want to begin by saying how much I actually really appreciate the latest feedback you have shared about The FBA Brand Builder.
Feedback, whether positive or critical, is invaluable and without it, we simply wouldn’t grow.
We wouldn’t learn, and we defo wouldn’t improve. It’s not always comfortable to get honest criticism, but it’s during these tough moments that help us build something real, lasting and meaningful.
I knew from the very start of my journey that building something like this was never ever going to be easy. Especially coming from a local lad from in Kells, Ballymena. It was always going to be a ballsy move, and I knew there was always going to be plenty of people questioning me in the beginning. I understood that.
At the same time though, I want to make it clear. I will always stand up for my people. The mentors, the team members, my family and the clients who have trusted us and worked tirelessly to build something extraordinary deserve to know that I am here to lead and protect them. I will always continue to do so with integrity, honesty, and huge empathy.
But we’re not just any company, we’re trying to build something that has never ever been done before, something new, something real. And with that, of course, comes scrutiny. We’re still in the early stages of our journey, less than two years to be exact, and I fully accept that we’ve made some mistakes along the way.
And you know what? We will make more mistakes as we move forward. But with every single one, we have always grown. And we have always learnt.
And today, we are a completely different animal than when we first started, and we will be another beast again another 2 more years from now. We will always keep pushing forward with the commitment to do better for those who choose us to help them with their brand building journey and their dreams.
I also want to make it well known that I will never ever tell anyone not to go after their dreams.
I gave up on all my dreams years ago. I listened to everyone else tell me that I couldn’t achieve them. And I let that hold me back for years. Until one day I decided to stop listening to them, and go back after my dreams again. And I promised myself that I would never stop going after them no matter what.
This isn’t just about building businesses and brands though. It’s so much bigger than that. My vision has always been about creating something huge. The biggest and most influential brand building company in the world. A place where people feel like they belong, where they can truly transform their lives. It’s about helping people become stronger, more resilient versions of themselves.
The business and brand they build at the FBA brand builder is just a byproduct of that transformation. The last month has been incredibly challenging for everyone involved with The FBA Brand Builder. Our mentors, our families, our team, our brand builders and everyone who’s poured their heart and soul into their brands.
And we’ve stood by each other, through the highs and the lows. And even when some of the first products didn’t go as planned for some brands in the early stages, we’ve worked tirelessly to support our clients and help them get back on track. Whether it’s by helping them recover some capital, relaunching a product, or simply offering the encouragement they need to keep going, we don’t give up on the people who don’t give up on us.
We’re not perfect. We’ve had communication issues. We’ve had growing pains. We’ve had moments where we fell short. And I own that. As the Founder & CEO, it’s my responsibility to lead with transparency and humility, and I will always do that to the best of my ability.
I want to make something else clear also. We ARE NOT a course. We’re a brand-building company. We’re real people with real stories, real challenges, real support and real successes.
And yes, REAL life changing money is being made in the building process every day from our brand owners within the FBABB. All we need is time though to see the long term effect. 6 and 7 figure brands are just around the corner, and then everyone will all see all the brands and countless lives that we’ve helped change forever.
But at the core of what we do, it’s about way more than just financial success. It’s about helping people up, build a better life, a better future, and a better sense of community. There’s a lot of talk about us online, most of it is really supportive, but some of it is not.
I hear the criticism. I’ve heard it before. And while it can sting, I don’t take it personally. I know that many people in my position would have given up a long time ago. The pressure, the doubts, the constant scrutiny it’s a lot to handle. But that’s how I know I am built for entrepreneurship at the highest of levels.
My mentality is what people really admire about me the most. I am relentless in everything that I do, I wear my heart on my sleeve and I am here to build something extraordinary.
To those who continue to criticise us, I hear you, too. Your voices push us to be better, stronger, more self-aware. I don’t resent that. I welcome it. Because, in the end, it will only help make us stronger.
But to our supporters, our team, and every brand builder who’s with us on this journey, I can’t thank you enough. You believed in us when things weren’t easy, and what we’ve built together is nothing short of extraordinary. But we’re just getting started.
In 2025, we’re going to take all the feedback on board, and build it even even bigger and better. So that we will continue to help anyone who dares to dream. I want to inspire thousands of people to build their own online businesses and brands, and I know we’re going to make that happen.
We won’t just be Amazon. We want to become the biggest brand-building company in the UK & IRELAND and some day the world, helping entrepreneurs across the globe, not just in ecommerce, but in every type of online business.
With our expertise, our network, and the connections we’ve now made all over the world, we know we can help put Northern Ireland and Ireland on the map.
We want People to look at us some day as a model for how to build something huge. And for anyone who doesn’t actually know me and my team personally. I promise you, if you took just 10 minutes to sit down and talk with us, you would understand know how passionate and how genuine we are about helping people in any way that we can.
Believe me, I wouldn’t have them part of THE FBA BRAND BUILDER if they were not. Most of the things you have said on this site especially the personal things about me actually couldn’t paint a completely different picture.
I haven’t ran off to Dubai. Lol
I haven’t resigned from The FBA Brand Builder.
I actually am not even flashy. I enjoy wearing a good tracksuit during the working week
Yes, I love driving a lambo when I travel to Dubai for business. I also enjoy sitting on a yacht on the heart of palm jumeraih with my friends. But I have worked incredibly hard to be able to have those experiences and to get me to where I now find myself today in life.
I have built multiple businesses that are all tied into brand building, non more so that my own brand on Amazon called Outlantis. But putting all that aside.
I have absolutely loved being able to give back. Being able to give 6 amazing families from NI their dreams come true in Orlando Florida, was prob one of the most proudest feelings I have ever felt.
And I simply don’t know any other person in Northern Ireland or the UK who has done what I have done. Even people who have a lot more money than I have, would not even think twice about it.
If you go look at social media on Instagram you will actually see all the real families who have now been to Orlando already. It was 100% real. It actually makes me want to go over to Orlando myself now.
But yeah, it’s something that I want to be able to do for the years to come for the people of this country. And do it 10 times bigger some day. I will always want to give back in any way I possibly can.
Me and my company are in this for the long haul. We know we’re far from perfect, but we’re here, we’re real, and we’re committed to making this work for ourselves, for our families, and for everyone who walks this path with us.
But we’ll come back stronger, with a clearer roadmap for the future, a full plan to help everyone build their brand from day one to a place where they can one day exit with pride.
So having said all this, we are now wanting to call a truce on all this now. For the sake of everyone who is involved in this on both sides including our clients, their families, and the families connected to this website, we kindly ask for the website to now be removed.
Continuing on this path only creates unnecessary tit for tat for everyone involved. There is no room for hate in this world, and especially in what we are trying to do together in this world.
Transparently, I know there is a lot of stress coming from the people and their families who are involved from this website, same with the FBABB families too and I want to make it clear that I will remove the Tik Tok video from my page and I will cease everything else on my side that I am working on in the background the moment this website is taken down.
Again, Thank you for the opportunity, and thanks for giving us the feedback that is absolutely needed to help us grow this thing even bigger and better together.
So I will leave this now with just one last thing to say…
You know the drill by now. LOL
Sincerely,
Darren Campbell
CEO & Founder, The FBA Brand Builder
Listen, firstly, I just want to begin by saying how much I actually really appreciate the latest feedback you have shared about The FBA Brand Builder.
Feedback, whether positive or critical, is invaluable and without it, we simply wouldn’t grow.
We wouldn’t learn, and we defo wouldn’t improve. It’s not always comfortable to get honest criticism, but it’s during these tough moments that help us build something real, lasting and meaningful.
I knew from the very start of my journey that building something like this was never ever going to be easy. Especially coming from a local lad from in Kells, Ballymena. It was always going to be a ballsy move, and I knew there was always going to be plenty of people questioning me in the beginning. I understood that.
At the same time though, I want to make it clear. I will always stand up for my people. The mentors, the team members, my family and the clients who have trusted us and worked tirelessly to build something extraordinary deserve to know that I am here to lead and protect them. I will always continue to do so with integrity, honesty, and huge empathy.
But we’re not just any company, we’re trying to build something that has never ever been done before, something new, something real. And with that, of course, comes scrutiny. We’re still in the early stages of our journey, less than two years to be exact, and I fully accept that we’ve made some mistakes along the way.
And you know what? We will make more mistakes as we move forward. But with every single one, we have always grown. And we have always learnt.
And today, we are a completely different animal than when we first started, and we will be another beast again another 2 more years from now. We will always keep pushing forward with the commitment to do better for those who choose us to help them with their brand building journey and their dreams.
I also want to make it well known that I will never ever tell anyone not to go after their dreams.
I gave up on all my dreams years ago. I listened to everyone else tell me that I couldn’t achieve them. And I let that hold me back for years. Until one day I decided to stop listening to them, and go back after my dreams again. And I promised myself that I would never stop going after them no matter what.
This isn’t just about building businesses and brands though. It’s so much bigger than that. My vision has always been about creating something huge. The biggest and most influential brand building company in the world. A place where people feel like they belong, where they can truly transform their lives. It’s about helping people become stronger, more resilient versions of themselves.
The business and brand they build at the FBA brand builder is just a byproduct of that transformation. The last month has been incredibly challenging for everyone involved with The FBA Brand Builder. Our mentors, our families, our team, our brand builders and everyone who’s poured their heart and soul into their brands.
And we’ve stood by each other, through the highs and the lows. And even when some of the first products didn’t go as planned for some brands in the early stages, we’ve worked tirelessly to support our clients and help them get back on track. Whether it’s by helping them recover some capital, relaunching a product, or simply offering the encouragement they need to keep going, we don’t give up on the people who don’t give up on us.
We’re not perfect. We’ve had communication issues. We’ve had growing pains. We’ve had moments where we fell short. And I own that. As the Founder & CEO, it’s my responsibility to lead with transparency and humility, and I will always do that to the best of my ability.
I want to make something else clear also. We ARE NOT a course. We’re a brand-building company. We’re real people with real stories, real challenges, real support and real successes.
And yes, REAL life changing money is being made in the building process every day from our brand owners within the FBABB. All we need is time though to see the long term effect. 6 and 7 figure brands are just around the corner, and then everyone will all see all the brands and countless lives that we’ve helped change forever.
But at the core of what we do, it’s about way more than just financial success. It’s about helping people up, build a better life, a better future, and a better sense of community. There’s a lot of talk about us online, most of it is really supportive, but some of it is not.
I hear the criticism. I’ve heard it before. And while it can sting, I don’t take it personally. I know that many people in my position would have given up a long time ago. The pressure, the doubts, the constant scrutiny it’s a lot to handle. But that’s how I know I am built for entrepreneurship at the highest of levels.
My mentality is what people really admire about me the most. I am relentless in everything that I do, I wear my heart on my sleeve and I am here to build something extraordinary.
To those who continue to criticise us, I hear you, too. Your voices push us to be better, stronger, more self-aware. I don’t resent that. I welcome it. Because, in the end, it will only help make us stronger.
But to our supporters, our team, and every brand builder who’s with us on this journey, I can’t thank you enough. You believed in us when things weren’t easy, and what we’ve built together is nothing short of extraordinary. But we’re just getting started.
In 2025, we’re going to take all the feedback on board, and build it even even bigger and better. So that we will continue to help anyone who dares to dream. I want to inspire thousands of people to build their own online businesses and brands, and I know we’re going to make that happen.
We won’t just be Amazon. We want to become the biggest brand-building company in the UK & IRELAND and some day the world, helping entrepreneurs across the globe, not just in ecommerce, but in every type of online business.
With our expertise, our network, and the connections we’ve now made all over the world, we know we can help put Northern Ireland and Ireland on the map.
We want People to look at us some day as a model for how to build something huge. And for anyone who doesn’t actually know me and my team personally. I promise you, if you took just 10 minutes to sit down and talk with us, you would understand know how passionate and how genuine we are about helping people in any way that we can.
Believe me, I wouldn’t have them part of THE FBA BRAND BUILDER if they were not. Most of the things you have said on this site especially the personal things about me actually couldn’t paint a completely different picture.
I haven’t ran off to Dubai. Lol
I haven’t resigned from The FBA Brand Builder.
I actually am not even flashy. I enjoy wearing a good tracksuit during the working week
Yes, I love driving a lambo when I travel to Dubai for business. I also enjoy sitting on a yacht on the heart of palm jumeraih with my friends. But I have worked incredibly hard to be able to have those experiences and to get me to where I now find myself today in life.
I have built multiple businesses that are all tied into brand building, non more so that my own brand on Amazon called Outlantis. But putting all that aside.
I have absolutely loved being able to give back. Being able to give 6 amazing families from NI their dreams come true in Orlando Florida, was prob one of the most proudest feelings I have ever felt.
And I simply don’t know any other person in Northern Ireland or the UK who has done what I have done. Even people who have a lot more money than I have, would not even think twice about it.
If you go look at social media on Instagram you will actually see all the real families who have now been to Orlando already. It was 100% real. It actually makes me want to go over to Orlando myself now.
But yeah, it’s something that I want to be able to do for the years to come for the people of this country. And do it 10 times bigger some day. I will always want to give back in any way I possibly can.
Me and my company are in this for the long haul. We know we’re far from perfect, but we’re here, we’re real, and we’re committed to making this work for ourselves, for our families, and for everyone who walks this path with us.
But we’ll come back stronger, with a clearer roadmap for the future, a full plan to help everyone build their brand from day one to a place where they can one day exit with pride.
So having said all this, we are now wanting to call a truce on all this now. For the sake of everyone who is involved in this on both sides including our clients, their families, and the families connected to this website, we kindly ask for the website to now be removed.
Continuing on this path only creates unnecessary tit for tat for everyone involved. There is no room for hate in this world, and especially in what we are trying to do together in this world.
Transparently, I know there is a lot of stress coming from the people and their families who are involved from this website, same with the FBABB families too and I want to make it clear that I will remove the Tik Tok video from my page and I will cease everything else on my side that I am working on in the background the moment this website is taken down.
Again, Thank you for the opportunity, and thanks for giving us the feedback that is absolutely needed to help us grow this thing even bigger and better together.
So I will leave this now with just one last thing to say…
You know the drill by now. LOL
Sincerely,
Darren Campbell
CEO & Founder, The FBA Brand Builder
1. The Financial Fallout for Clients
Darren’s Dream vs. Client Debt
- Darren dreams of building the "biggest brand-building company in the world." Meanwhile, many of his clients are drowning in debt because of misleading promises.
- Countless individuals have used:
- Life savings and pensions.
- High-interest credit card debt.
- Loans from credit unions or banks.
- Remortgages on their homes.
Reality: While Darren drives Lamborghinis and enjoys yachts in Dubai, clients are left holding the financial bag when their FBA businesses fail to launch or become profitable. They can’t afford the luxury of a truce—they’re too busy fighting to stay afloat.
2. Refund Requests Met with Hostility
What Happens When Clients Demand Accountability?
- Refund requests are reportedly met with aggressive pushback, threatening emails, or even defamation suits aimed at silencing dissatisfaction.
- Instead of transparency or compromise, Darren has doubled down on his narrative that failure is the client’s fault.
Our Take: Asking for refunds or expressing dissatisfaction is not defamation—it’s a right. FBABB’s response to criticism reflects a troubling lack of empathy for the very people it claims to empower.
3. The “Truce” Is Damage Control
Why Now, Darren?
- Darren’s email comes after months of mounting pressure, including critical articles, TikTok scrutiny, and widespread client dissatisfaction.
- The timing makes it clear: this isn’t about protecting anyone’s well-being. It’s about protecting his reputation and program amid a wave of well-deserved scrutiny.
The Core Issue: Darren asks for a truce because he’s feeling the heat. But what about the people left in financial and emotional turmoil? They don’t have the luxury of walking away from their struggles—they’re still paying for his mistakes.
4. Threatening Those Who Speak Out
Silencing Dissent
- Clients who share their negative experiences are often met with intimidation. Darren’s team threatens legal action to quiet those who dare to speak out publicly.
- This pattern contradicts Darren’s claims of transparency and learning from feedback.
Our Stand: No one should fear retaliation for sharing the truth about their experiences. Consumer advocacy exists precisely to hold programs like FBABB accountable when they fail to meet their promises.
5. A Broken System Wrapped in Emotional Manipulation
The Illusion of Empowerment
- Darren’s rhetoric about resilience and transformation often shifts blame back onto clients, implying that those who fail lacked the mental fortitude to succeed.
- While resilience is a valuable trait, it cannot replace the clear guidance, transparency, and accountability that clients need to thrive.
The Result: A cycle of shame and self-blame for clients who don’t achieve the promised results, often leaving them feeling isolated and unsupported.
6. No Truce for Financial Devastation
Our Mission Stands
- Until FBABB addresses its systemic issues, we remain steadfast in our mission:
- Highlighting the hidden costs, misleading claims, and lack of transparency within the program.
- Protecting consumers from programs that leave them financially worse off, not better.
To Darren: You ask for a truce, but truce isn’t an option for the people whose finances and lives have been upended by your program. If you’re serious about accountability, start by offering real transparency and tangible resolutions for your clients.
7. The False Promise of Exclusivity
- Darren’s Tactic: Darren often portrays his program as exclusive, claiming that only a select few are admitted into the "family" of FBA Brand Builder participants.
- Reality: This narrative of exclusivity is contradicted by the aggressive marketing tactics and heavy recruitment focus seen across social media and email campaigns. The sheer volume of participants suggests the program is designed for scalability, not selectivity.
- Our Stand: This tactic creates a false sense of scarcity and urgency, pressuring individuals into joining without adequate research or reflection.
8. Ignoring the Role of Experienced Mentorship
- Darren’s Tactic: Darren positions himself as a hands-on mentor who offers participants unparalleled access to his expertise.
- Reality: Many mentorship tasks are offloaded to a team that lacks the breadth of experience necessary to guide clients effectively. Participants report inconsistencies in advice, with some calls focused more on emotional encouragement than practical solutions.
- Our Stand: Experienced mentorship is a cornerstone of successful FBA programs. Without it, clients are left to navigate high-stakes decisions without adequate support.
9. The Overemphasis on Resilience
- Darren’s Tactic: The program leans heavily on resilience, framing challenges as tests of personal strength.
- Reality: While resilience is a vital trait, its overemphasis serves to deflect responsibility from the program’s shortcomings. Clients are left believing their failures are due to a lack of determination rather than gaps in the program’s support structure.
- Our Stand: Genuine support includes practical resources, clear guidance, and accountability—not just motivational speeches.
10. The Unverified Success Stories
- Darren’s Tactic: FBABB frequently highlights client success stories to validate its effectiveness.
- Reality: Many of these success stories lack transparency or verifiable metrics. For instance, there’s no clear data on what percentage of participants achieve significant profitability.
- Our Stand: Success stories should be backed by data, including timelines, revenue breakdowns, and profit margins. Without this, they risk misleading potential clients.
11. Darren’s Lifestyle vs. Client Struggles
- Darren’s Tactic: Darren often references his luxurious lifestyle, including Lamborghinis, yachts, and trips to Dubai, as evidence of his success.
- Reality: For clients struggling with debt and failed products, this flaunting of wealth can feel deeply alienating. It raises questions about where the program’s revenue is being reinvested—to support clients or to sustain Darren’s image.
- Our Stand: Ethical entrepreneurship prioritizes client outcomes over personal image. A more modest and client-focused approach would align better with the struggles faced by FBABB participants.
12. The Lack of a Clear Roadmap for Improvement
- Darren’s Tactic: Darren claims to take criticism constructively and promises that FBABB will evolve.
- Reality: Despite acknowledging “growing pains,” there is little evidence of a structured plan to address issues such as hidden fees, communication gaps, or inconsistent mentorship.
- Our Stand: Promises of future improvement must be accompanied by concrete actions, such as:
- Publishing clear cost breakdowns.
- Improving mentor training and oversight.
- Establishing transparent refund policies.
13. Darren’s Solicitor Threats: A Pattern of Suppression
- Darren’s Tactic: Legal threats are used to silence criticism and deter potential whistleblowers.
- Reality: This tactic not only contradicts Darren’s stated commitment to feedback but also raises ethical concerns about his willingness to engage with valid critiques.
- Our Stand: True transparency means welcoming scrutiny, not attempting to suppress it. The use of legal intimidation undermines trust and credibility.
14. Long-Term Impact on Clients’ Financial Futures
- Darren’s Tactic: Darren frames FBABB as a life-changing opportunity that sets participants up for long-term success.
- Reality: For many, the financial burden of participation—including loans, credit card debt, and drained savings—may take years to recover from, if ever.
- Our Stand: Programs with such significant financial stakes must be held to the highest standards of transparency, accountability, and client support.
I'm with you 'til the end of the line, pal
Darren Campbell’s email is a public relations play—an attempt to save face while sidestepping the real harm caused by his program. The people who have invested everything into The FBA Brand Builder don’t get to call a truce. They’re still paying off debts, dealing with the fallout of failed products, and struggling to make sense of their situation.
We are here for them. And we’re not going anywhere until Darren’s actions match his rhetoric. Consumer protection isn’t negotiable, and accountability doesn’t get a time-out.
This is the end of the line, Darren—not for us, but for empty promises and unchecked harm. We’ll be here until every story is told and every client is heard.
To our readers: If you’ve been affected by programs like FBABB, know that your voice matters. Speak out, demand answers, and join us in holding those in power accountable. Together, we can create the transparency this industry so desperately needs.
For those considering The FBA Brand Builder or any similar program, here are our recommendations:
- Ask for Transparent Financials: Request evidence of client success stories, including verified income statements and profit margins.
- Clarify Costs: Ensure you understand all fees, including those for tools, PPC campaigns, and other add-ons.
- Assess Support: Evaluate the quality of mentorship and community engagement beyond motivational rhetoric.
- Define Your Goals: Be realistic about what you hope to achieve and ensure the program aligns with those expectations.
Transparency is the foundation of trust, and we will continue to shine a light on programs that claim to offer life-changing opportunities. The choice, as always, lies with you—our informed and empowered readers.