Over the last few weeks, we’ve published more than 140 articles uncovering countless stories from FBA Brand Builder clients. These aren’t made-up complaints or baseless accusations—they come directly from the people who paid thousands of pounds expecting Darren Campbell’s program to deliver what it promised.

We’ve shared training videos that clients described as subpar, broken down hidden fees that blindside participants, and revealed the complete lack of meaningful support from so-called “brand managers.”

And yet, here comes Daz Tweed from Darren Campbell's, this morning, posting a video about “accountability” while conveniently sidestepping the hundreds of issues raised by real clients.

Grab the whiskey bottle, lower your IQ and throw out any hope of valuable advice from Daz.

Let’s dissect this, shall we?

Another wee 10k done this morning. A bit tighter than yesterday, but I expect a lot more good thinking. I want to give you my word on it today, and it’s probably no surprise given the events of the past week—it is accountability. If you don’t hold one ounce of accountability for anything that happens in your life, that’s a terrible trait to have.

Do you bury your head in the sand when things aren’t going well and expect it just to blow over? And when it doesn’t blow over, you just blame other people? You will never get anywhere in life, absolutely nowhere.

Terrible, terrible trait to have. I’m going to give you a wee example about accountability—maybe on a smaller scale, but the same principles apply. Twelve weeks ago, I signed up to a coach to help with the nutrition of fat loss.

The first two weeks, I lost 10 pounds. Everything was going great—amazing. Mostly water weight, obviously, but a really good start. The next 10 weeks? Not a single pound did I lose.
Shit happened. I went out for success dinner after success dinner. I went out for my birthday. I went on holiday to Benidorm. Then I got injured. Shit just happened. It’s life.

But did I go to that fella and ask for my money back? Did I plaster his name all over social media and say he’s a scammer, that he’s shit at his job? No, because he’s amazing at what he does. He posts result after result after result. He can only help me as much as I wanted to be helped.

And yeah, I didn’t put the work in. I was basically done. So instead of writing him off all over social media or whatever, I sent him a text yesterday and said: “Thank you for everything. I learned a lot.

You can only help me as much as I wanted to be helped. Keep doing what you’re doing. You’re the best.”

- Daz Tweed

A Convenient Deflection

Here’s the core of what Daz said in his Instagram video:

“If you don’t hold one ounce of accountability for anything that happens in your life, that’s a terrible treat to have. Do you bury your head in the sand when things aren’t going well, and expect it just to blow over? And when it doesn’t blow over, you just blame other people. You will never get anywhere in life, absolutely nowhere.”

- Daz Tweed

The irony here is palpable. Let’s flip the script for a moment. What about accountability from Darren Campbell’s team? Who’s responsible when FBA Brand Builder fails to deliver?

Is it the clients who’ve paid thousands, some investing over a year into the program, or is it the leadership that took their money in exchange for promises that weren’t kept?

Daz then compares his experience with a nutrition coach to the plight of FBA clients. He explains:

Here’s the glaring issue: this isn’t the same thing. A nutrition coach can only guide someone to success based on personal effort. But FBA Brand Builder isn’t advertised as a guide—it’s marketed as a structured program with brand managers and a support team meant to actively help clients succeed.

When that team is missing in action (as Kirsty and countless others have reported), who’s accountable then?

“Expert Mentorship” or Just More Guesswork?

Let’s not forget our earlier dive into the realities of FBA Brand Builder’s mentorship structure in “FBA Brand Builder’s Mentorship: Paying for Experts or Learning Alongside Them?” We uncovered glaring issues with Jason McKay, one of Darren’s key team members, who was found asking beginner-level Amazon FBA questions in seller forums.

For a program that charges £6,500 upfront and £150 per month for ongoing mentorship, it’s reasonable to expect that the mentors are seasoned experts. Yet, Jason’s posts suggest otherwise, with questions about bundling, brand approvals, and even basic product launch strategies showing his inexperience.

If your mentor is still learning the basics, what does that say about the mentorship you’re paying for?

The Fake Reviews Scandal

And then there’s the issue of fake reviews—something Darren Campbell’s program has actively promoted, as we detailed in “How Fake Reviews Manipulate Amazon’s Marketplace with the FBA Brand Builder Program.” Darren himself posted step-by-step instructions within the FBA Brand Builder community, encouraging participants to buy a product, leave a glowing 5-star review, and then get reimbursed in full.

Amazon explicitly prohibits incentivized reviews, but Darren’s cavalier approach makes it clear he’s more concerned with gaming the system than teaching clients how to build sustainable, ethical businesses. Not only does this jeopardize client accounts, but it undermines the integrity of the entire Amazon marketplace.

For clients who trusted the program, these tactics feel like a slap in the face. How can a program that encourages deceit and rule-breaking preach accountability?

Generic Advice, Real Financial Strain

In “Generic Advice and Dismissive Responses – Inside the FBA Brand Builder Growth Program,” we broke down how the £150/month Growth Program fails to deliver real value. Participants have shared transcripts of meetings where advice from Darren was vague, repetitive, and lacked actionable steps.

For example, when asked about slow sales, Darren’s advice boiled down to:

“If sales are slow, it’s about consistency. Keep tweaking your ads, and the results will come.”

Helpful? Hardly. For clients struggling to navigate Amazon’s complex ad ecosystem, this kind of generic encouragement does little to resolve actual problems. Combine that with hidden fees, poorly qualified mentors, and questionable ethics, and the financial and emotional strain on clients becomes undeniable.

Let’s Look at the Bigger Picture

Daz’s video conveniently ignores the most damning critiques of FBA Brand Builder. These aren’t petty complaints from clients who “didn’t try hard enough.” They’re serious grievances:

• Kirsty’s experience with Jordan: Kirsty noted this week that her brand manager Jordan was nowhere to be found when she needed guidance—a sentiment echoed by other clients.
• Long-term investments, no results: Many clients didn’t just give up after a month. They stayed in the program for over a year, paying £150 per month for the “Growth Program” without seeing returns or receiving proper mentorship.
• Hidden costs: Clients weren’t informed about all the expenses they’d face—stock purchases, advertising costs, Amazon fees—before signing up.

When the Program Fails, Who’s Accountable?

Daz might claim that accountability starts with the individual, but it’s clear that FBA Brand Builder’s problems run deeper. We’ve spoken with over 50 clients, and the common thread in their stories isn’t laziness or lack of effort. It’s being sold a dream that wasn’t delivered.

So when Daz says:

“You can only help me as much as I wanted to be helped,”

We have to ask—how does that apply to FBA clients who were actively seeking help but were let down at every turn?

And when Daz finishes his story with:

“Keep doing what you’re doing. You’re the best.”

It’s hard not to question who he’s really talking to.

Our Commitment to the Truth

We’ve published over 140 articles because we believe in holding businesses accountable for their actions. Darren Campbell’s team might try to deflect, ignore, or even threaten us, but the facts remain. For every feel-good video they post about “accountability,” there are countless clients with a very different story to tell.

The question isn’t whether individuals should take responsibility for their efforts. The real question is: when will Darren Campbell and his team take accountability for theirs?

Stay tuned, because this story is far from over.