Recently, a few people close to Darren Campbell—including his mum—have reached out to us, claiming we’ve misrepresented him and the quality of his FBA Brand Builder program. Darren’s mum, in particular, shared her thoughts with us directly:
She also added:
Let’s clear the air. If we’ve gotten some things wrong—like misreporting details about Darren’s parents or their business—we’ll own up to that.
We’ve already deleted an article related to his family, and we’re combing through any other mentions to make sure we correct the record. The last thing we want is to cause distress to his family. Honestly, congrats to his wife on the new baby, and we wish his dad good health.
But Here’s the Bigger Picture
While we’re addressing their concerns, we’ve also got to talk about what’s filling our inbox. Over 30 people have reached out to us, sharing heartbreaking stories about the financial and emotional toll this program has taken on them. Some have described being pushed into serious debt, while others are struggling with their mental health. And when they speak up about their concerns? Many say they’re met with defamation threats and told to keep quiet because of the NDA in the contract.
So, sure—if we’ve gotten a fact wrong, let us know, and we’ll correct it. But the bigger question here is: what about the people who’ve been affected by this program?
Are We Misrepresenting the Course?
As for claims that we’ve misrepresented the quality of the program, we’ll let you decide. Here’s what you get for the £6,500 fee: an 8-stage blueprint, weekly calls, and guidance until you launch your product within a specific timeframe. Sounds good, right?
But let’s dig a little deeper. Budgeting is a huge part of starting an Amazon FBA business—it’s the foundation of your entire operation. You’d expect a course like this to provide expert, practical advice on how to do it right. So, to give you an honest look, we’re sharing a full training video from Darren’s program. And before we're accused of misrepresenting, this is one of many videos available within the program - you gain access to a heck of a lot more than this.
Here’s a Peek at the Training: Budgeting for Your Amazon Business
We’re sharing one of the training videos from the FBA Brand Builder course. This video focuses on creating a budget for your Amazon FBA business—something every entrepreneur needs to know.
If you find this useful and want to explore the program further, you can visit Darren’s official website or contact him via Instagram.
Video:
Transcript:
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You can see Welcome Mindset Training, you've killed it, you can see Business and Foundations, and now you can put through product validations, okay? You've come through massive, massive growth in a short space of time, especially coming through that Welcome Mindset Training, thinking like the rich, everything aligned with investing into you. And why it's so important if you want to go on and build a successful business, a successful brand, you need to have that mindset.
Now, this is what I want to touch on. Before you go on at the sourcing stage, you must know this: from this point on, there is no such thing as a budget in a successful business. Now, please let me repeat that. There is absolutely no such thing as a budget in a successful business.
If you're going to go ahead and launch this product, knowing in your head that you've done all your work, you've done all your due diligence, it's passed all the stages, and you know hand on heart that this is your product, that you can feel it in your stomach, you can feel it in your heart, in your head, everything's aligned, this product's going to be amazing. This is the one that's going to change your life. This is the one that's going to get your brand up and running and get you to the state where things are really successful for you in business and in life, okay?
This is why I'm saying to you, there's no such thing as a budget in business. Because having a set budget limits your product and brand ideas.
Now think about it: if you're sitting there right now and you say to yourself, my budget's around £6,000 or £7,000, that's totally fine, okay? But I don't want you to have a limit and think that's all you're going to spend on your product. Because if you go into this sourcing stage now and figure out that the product's going to cost maybe $8, $9, $10, or maybe 1,000 units or 500 units, whatever you're going to order, and you're thinking, oh, that wouldn't be in my budget. I couldn't do that.
Think what you're saying straight away: "I can't do this." Now, if you genuinely want to launch a product, why should budget come into it? Think about this logically. If you know this product's going to be amazing, this is the one that's going to change your life, and it comes down to needing an extra £1,000 or £2,000 to launch this product, why should budget stop you? Launch it.
Don't put yourself under that limiting mindset because what it does is, any brand ideas or improvements to the product that you think of, you'll shut down because you're telling yourself, "I can't." Instead of thinking of the solution, all you're doing is looking at the problem.
If you want to build a successful business, a successful brand, you need to make sure your mindset stays positive. Of course, we all think negatively sometimes, but you need to catch yourself and think, "No, hold on, how do I launch this product? How do I solve this problem? How do I create an amazing product and brand?" Always say, "I can," not "I can't." Because the minute you restrict yourself, you're shutting down all the ideas and opportunities that could lead to an amazing product.
No such thing as a budget in business. And if you're saying, "Well, my budget is only £6,000 or £7,000," you're openly admitting you don't believe in yourself or your product. Think about this: if you're scared of putting in another £1,000 or £1,500 because you're afraid of losing the money or your product might not work, you're not going all in. You need to go in at 110%.
You're not dabbling. If you're going to go into a competition or a sports match, are you just going to mess around and see how it goes? No, you're going in full throttle. It's the same with business. Anyone who's successful goes in 110%. They trust their product, trust the process, and invest in themselves.
Every penny you put into your brand is an investment in yourself. How do you expect to build your dream life without being willing to invest? If you're thinking, "I’ll only invest £5,000 or £6,000," you're setting yourself up for a much longer, more painful journey.
You need to embrace the sacrifice. If you’re debating between a night out and investing in your business, choose your business. The pain of sacrifice now will pay off later.
Here’s the perspective: imagine you have a daughter or son. You tuck them in one night, and the next morning, they’re missing. Then you get a call saying you need £15,000 in 48 hours to get them back. What would you do? You’d do whatever it takes, right? You’d find a way to get that money.
Business should mean that much to you. It’s never about the money—it’s about how badly you want it. If you truly want to launch this product, you’ll find a way.
So, from here on, you're going to launch an amazing product and build an incredible brand. Congratulations on finding your product, and as always—let's go!
If you found this helpful and want to dive deeper into the importance of budgeting for your business, be sure to check out Darren Campbell’s website and get in touch with him to learn more about the FBA Brand Builder program.