Over the past 48-72 hours, we’ve seen a surge in toxic behaviour on this platform. Anonymous comments, fake debates crafted by individuals posting under multiple names, and attempts to stir up unnecessary conflict have become far too common. Let’s address this head-on.
This platform exists for one reason: to expose the realities of Amazon FBA and Darren Campbell’s FBABB programme. We’re here to highlight the financial risks, the misleading promises, and the structural flaws that leave most clients worse off than when they started.
Our stance is clear—Amazon FBA is not a sustainable business model for the average person. Many who operate in this space make their money selling training and mentorship, not by running profitable FBA businesses. That’s a reality we will continue to highlight, supported by data, facts, and firsthand experiences.
But here’s the thing: not everyone is ready to hear this. For those who have invested heavily in the programme, financially or emotionally, the truth can be a hard pill to swallow. No amount of shouting or blaming will force someone to accept it before they’re ready.
Staying True to Our Mission
Despite the negativity, our mission hasn’t changed. We’re here to:
- Help people make informed decisions about Amazon FBA and FBABB.
- Provide a platform for those who feel misled, threatened, or silenced to share their stories.
We’ve always known this would provoke strong reactions. Some clients feel we’re too aggressive, while others think we’re not doing enough to call out FBABB. And then there are those who believe we’re just out to be vindictive.
Let’s be honest—this was never going to please everyone. That’s fine. We’re not here to win a popularity contest. We’re here to expose the truth, empower those who’ve been affected, and prevent others from falling into the same trap.
Moderation and Responsibility
Some of you have asked, “Why aren’t you moderating more?” or “Why haven’t you removed toxic comments?” The truth is, we can’t monitor everything. This platform isn’t kindergarten, and we’re not here to micromanage every discussion 24/7.
We won’t censor opinions simply because they differ from ours. That’s not what this platform is about. However, we will not tolerate threats, intimidation, or personal attacks. If you can’t engage respectfully, this space isn’t for you.
It’s also important to note that our lack of response or action on certain comments doesn’t mean we agree with them. With over 1,000 comments across our Guestbook and Q&A Hub—and more than 50 new comments added daily—it’s impossible to stay on top of everything. If you come across something particularly toxic, email us, and we’ll investigate.
Recognising the Voices
The comments you see here come from a wide variety of perspectives, including:
- FBABB Team Members: Some are defending the programme or attempting to discredit us.
- Affected Clients: Sharing their frustrations, experiences, and sometimes anger.
- FBA Competitors: Individuals possibly looking to capitalise on FBABB’s struggles.
- Trolls and Random Commenters: Stirring the pot for fun or attention.
- Curious Observers: People with no direct connection to FBABB but following the story.
It’s easy to jump to conclusions about who’s behind a comment, but the reality is more complex. Don’t let assumptions about someone’s identity or intentions distract from the real issues. We're all guilty of it, ourselves included.
Understanding the Anger
As scrutiny on Darren Campbell and FBABB grows, so does the anger from all sides. Some clients still believe they can make the programme work and feel threatened by the information we’re sharing. Others are furious at being called out for supporting a flawed system.
We understand this anger. People are at different stages of their FBABB journey. Some are just starting to question the promises they were sold, while others are further along and ready to take action. Unfortunately, not everyone processes these emotions constructively, and that’s where the toxicity comes in.
If you’re feeling overwhelmed by the discussions here, take a step back. Engage with conversations that matter to you, and ignore the ones that don’t. For those looking for a more supportive environment, our private community is available. It’s a space focused on constructive and helpful dialogue.
Fake Comments and Manufactured Conflicts
One of the more frustrating trends we’ve noticed is the rise in fake comments and manufactured conflicts. It’s clear that some individuals are posting under multiple names to create the illusion of heated debates. Let’s call it what it is: childish and counterproductive.
This platform isn’t here to play host to petty drama. We encourage open dialogue, but it needs to be based on honesty and respect. If you’re here to troll or create chaos, this isn’t the space for you.
A Personal Note
As someone with many years of experience in digital marketing—having worked with some of the best marketers in the world, built and sold a training company that specialised in technical SEO, analytics, Google Ads, content marketing, and more, and collaborated with some of the brightest and sharpest minds in the industry—it’s deeply disheartening to see the level of mentorship and support being bought into through programmes like FBABB.
The financial, emotional, and mental toll it’s taking on people’s lives is staggering. For those still holding onto hope, it’s vital to recognise that Amazon FBA is a rapidly dying business model. As someone with no vested interest in Amazon FBA, my hope is that people come to this realisation before it’s too late.
If you’re not ready to hear what we have to say, we encourage you to reach out to a digital marketing or eCommerce expert with no ties to FBABB and ask for their honest feedback. We believe you’ll find that their perspectives align closely with ours.
What Happens Next
This platform isn’t going anywhere. Traffic is growing, engagement is increasing, and it’s clear that our work is resonating. For those who claim we’re having no effect—if that were true, why the sudden influx of threats, negativity, and attempts to discredit us?
We’re here for the long haul. The louder the opposition grows, the more evident it is that we’re making an impact. We’ll continue to focus on the facts, expose the truth, and provide a space for those affected to share their stories.
If you’re ready to see real change, we’re here for you. Let’s keep moving forward.