If you’re paying thousands for an Amazon training course, you’d probably expect to get the complete toolkit to help you succeed, right? But in Darren Campbell’s FBA Brand Builder program, there’s one huge piece missing—Amazon PPC (pay-per-click) advertising. That’s the key to getting your products seen and driving sales, yet the program doesn’t teach it in-depth. Instead, clients are pushed to pay Darren’s team an extra monthly fee to manage PPC.
But here’s the kicker: who’s actually handling these ads, and are they even qualified to deliver results?
The Missing Link: Amazon PPC Training
Advertising is the heart of selling on Amazon. Without knowing how to handle PPC, you’re basically flying blind. Yet the FBA Brand Builder course barely touches on this, leaving clients with two choices: try to figure out PPC on their own (despite paying for a “complete” course) or pay Darren’s team a monthly fee to manage it.
And it’s not cheap—clients are looking at a fixed fee every month with no clear picture of what they’ll actually get in return. Your money and your success is literally in their hands.
So, Who’s Managing Your Ads?
Here’s where things get murky. From what we’ve gathered, the people handling PPC on Darren’s team don’t come from marketing backgrounds. They don’t have years of experience in digital ads, Amazon, or even e-commerce in general. These are people who seemingly started with FBA Brand Builder with little to no experience in this field. It’s a big question mark—do you want to trust your ad budget to someone who hasn’t proven they know how to make it work?
This goes beyond just a lack of expertise. Your success on Amazon relies heavily on smart advertising. And yet, Darren is pushing clients to rely on a team with no solid track record, while emphasizing mindset and “going all in.” Mindset is great, but it won’t magically turn inexperience into results.
Are They Actually Doing the Work In-House?
Here’s another question worth asking: is PPC management actually handled by Darren’s in-house team, or is it outsourced to third parties? Darren has a history of using budget-friendly services, from hiring freelancers on Fiverr to outsourcing work to the Philippines—something he even promotes in his course content. With this pattern, it wouldn’t be surprising if the PPC work is offloaded to remote freelancers or contractors with minimal oversight.
So, while you’re paying a monthly fee for "expert" PPC management, you’re left guessing about who’s actually handling your account—and whether they’re genuinely invested in your brand’s success. Darren’s team might not be the ones actively managing your ad spend, which raises serious questions about accountability and quality. For clients who have invested thousands, this lack of transparency can feel like another letdown in a program that promised so much more. I don't know about you, but I wouldn't trust my credit card to someone wearing a tracksuit.
The Never-Ending Hidden Costs
If there’s a theme running through Darren’s program, it’s the constant “add-ons” that clients discover only after they’ve signed up. PPC management is yet another extra cost that might catch you off guard. After paying the initial £6,500 fee, many clients find themselves facing additional costs they weren’t prepared for, with little or no warning. With no refund policy and no transparency about these added expenses up front, it’s easy to see how clients can quickly feel in over their heads.
Are These Really the People to Trust with Your Success?
At the end of the day, Darren’s program pushes mindset and sacrifice as the magic ingredients for success. But no amount of motivation will make up for a lack of experience and skill, especially when it comes to something as crucial as PPC. So ask yourself: are these really the people you trust to run your ads? Does their background inspire confidence? Are they even managing your ads directly, or is it outsourced and out of their hands?
What You Need To Know
Building a successful Amazon brand takes more than just a positive attitude. It requires real skills, solid strategies, and a team that knows what it’s doing. Before committing to ongoing fees for PPC management or trusting your ad budget to an inexperienced team, dig a little deeper. You deserve more than vague promises and hidden costs.
If you’re considering the FBA Brand Builder, take the time to research who will be managing your ads—and don’t be afraid to ask questions. And if you’ve already joined and have a story to share, reach out to us at [email protected]. We’re here to bring more transparency to what’s really going on behind the scenes.