Over the past few weeks, we’ve received feedback from multiple clients of Darren Campbell’s FBA Brand Builder program who’ve raised concerns about the authenticity of his online community. The platform, hosted on Mighty Networks, is intended to foster collaboration, provide guidance, and share the journey of building successful Amazon brands. However, according to clients who have reached out to us, the community may not be as genuine as it appears on the surface.
Several members have observed that some profiles posting “success stories” seem suspiciously artificial, sparking concerns that these accounts may not be legitimate. These clients, who have spent thousands of pounds to join the program, feel that the success stories in the community often lack depth or specific details and come across more like promotional content than genuine experiences. Some have even speculated that the platform could be using artificial engagement tactics to give the impression of a thriving community, though it’s important to note that this remains speculative.
What’s Possible on Mighty Networks
Mighty Networks is a popular platform for building private online communities, and it offers a range of features that can help creators manage and control engagement. However, it’s also flexible enough that admins could theoretically use it to create a misleading picture of activity and engagement. Here’s what’s possible within Mighty Networks:
- Multiple Profiles: Admins on Mighty Networks can create multiple accounts with different profiles. This means an admin or a community owner could potentially set up fake profiles that post content designed to appear as genuine success stories. While this would require manual effort, it’s technically possible to create a range of profiles that interact in ways that simulate real user activity.
- AI-Powered Engagement Tools: Mighty Networks includes AI tools to help boost engagement. This feature, intended to assist community members in crafting posts and replies, could be used to make comments from fake profiles sound more polished and authentic. This could create the illusion of a vibrant, supportive community while concealing a lack of genuine engagement.
- Controlled Content Flow: Admins have significant control over which posts get visibility and can curate the community to showcase only certain types of content. In practice, this means that any critical or negative discussions could be minimized or removed entirely, leaving only positive or success-oriented posts at the forefront. For community members who are looking for honest, balanced conversations, this curated environment can feel isolating.
- Artificially Boosting Engagement: By creating fake profiles or pushing certain posts, admins could make it appear as if there’s more activity than there actually is. This gives new members the impression of an active community, even if only a few real clients are truly engaging.
Clients Are Left Feeling Isolated and Unsupported
The feedback we’ve received suggests that, rather than a supportive environment where members can ask questions and seek advice, the community is heavily dominated by surface-level “success” stories. These posts often lack concrete advice, making it hard for struggling members to gain any real insight into the day-to-day challenges of building an Amazon brand. Many clients report that they have resorted to direct messaging (DM) each other privately to find guidance, as they feel the open forums are filled with repetitive success narratives that offer little practical help.
According to these clients, the community lacks the tangible support they were promised. There are very few detailed discussions about the practicalities of launching and scaling a business, and many posts seem scripted, with general messages of success rather than specifics. Without an environment that encourages real, transparent conversations, clients are left to fend for themselves—an experience that has reportedly left many feeling lost and financially strained.
Why This Matters
When people pay for access to a community as part of a training program, they expect that community to offer authentic, valuable support. A safe space for honest questions, problem-solving, and shared learning is crucial, particularly for beginners navigating the complex world of Amazon FBA. Instead, the feedback we’ve received suggests that many clients feel they are being presented with a one-sided, promotional view of the program.
For those who have joined hoping to learn from others’ real-life experiences, the lack of genuine, helpful conversations has led to frustration. They’ve reported that instead of finding mentors and peers to learn from, they’re met with a flood of unverified success stories and feel unable to ask hard questions without risking criticism or feeling isolated.
A Call for Transparency
While we cannot definitively confirm that Darren Campbell or his team are creating fake profiles, the number of clients raising concerns about the community’s authenticity is significant. These clients aren’t just looking for success stories; they want transparency, practical advice, and a community where they can learn and grow without feeling alone. Given the feedback we’ve gathered, there is a clear need for more openness within the FBA Brand Builder community, both in terms of who is sharing stories and the types of information being provided.
If you’ve had similar experiences or observations within the FBA Brand Builder community, we encourage you to reach out to us confidentially. By sharing your story, you can help shed light on the reality of the program, potentially preventing others from feeling isolated or misled.