As the U.S. trademark investigation digs deeper into the fraudulent filings linked to Darren Campbell’s FBA Brand Builder, fresh questions are surfacing about the program’s ethics and practices.
While the misuse of attorney names on official documents is alarming, it’s just the tip of the iceberg in the growing list of issues tied to the FBA Brand Builder ecosystem.
Victoria Walker, a U.S.-based attorney whose name has been falsely used on several FBABB-submitted U.S. trademark applications, has confirmed this activity as fraudulent. Meanwhile, Waqas Ahmad, based in Pakistan, does not deny submitting trademark applications on behalf of the FBABB team, adding to the growing concerns surrounding these practices.
The Belfast Telegraph’s latest exposé uncovers a new layer of scandal: a coordinated scheme to manipulate Amazon’s review system, allegedly led by Heath Martin, a U.S.-based footballer turned review broker.
Campbell’s team has long marketed itself as offering mentorship and success strategies designed to help clients dominate the Amazon marketplace. But mounting evidence suggests that these so-called strategies often rely on unethical shortcuts. Fake reviews, dubious financial advice, and relentless pressure tactics have left many clients facing serious legal and financial risks.
In this article, we’ll delve into the Belfast Telegraph’s findings, explore Heath Martin’s role in the alleged review manipulation, and connect these revelations to the wider pattern of risky, high-pressure guidance coming from Darren Campbell’s team.
Belfast Telegraph Exposes: Fake Reviews for Profit in FBA Brand Builder
According to the Belfast Telegraph, Darren Campbell’s team directed clients to Heath Martin, a U.S.-based footballer, to arrange the purchase of Amazon reviews. Martin reportedly had a “pool of people” ready to buy products and leave glowing reviews, charging clients over $300 for as few as three reviews.
The report even linked some of these reviews directly to FBA Brand Builder-affiliated brands, including Darren Campbell’s own product line, Outlantis.
For those who may not know, paying for reviews is a blatant violation of Amazon’s policies. The platform strictly prohibits any form of incentivised reviews—whether through direct payments, reimbursements, or other arrangements.
Breaking these rules can lead to serious consequences, such as product listings being removed, seller accounts suspended, or even legal action. Despite this, Heath Martin’s services were openly promoted within the FBA Brand Builder community as a “quick fix” to boost sales and rankings.
How Darren Campbell’s Program Pushes Risky and Unethical Practices
The promotion of Heath Martin’s services isn’t an isolated case—it’s part of a larger pattern within Darren Campbell’s program: the normalisation of unethical shortcuts disguised as mentorship. Previous investigations, including our own, have uncovered similar troubling trends:
- Risky Financial Advice: Clients have been encouraged to exaggerate their income on credit applications, a practice that’s both unethical and potentially illegal.
- Pressure to Take on Debt: Many clients report being pressured into taking on significant debt, reassured by promises that their investment would quickly pay off.
- Misleading Success Stories: Campbell’s program has a history of using exaggerated or fabricated success stories to lure in new clients. We covered this in depth in our article, “How to Spot Fake Success Stories in Amazon FBA Programs.”
Clients have repeatedly shared accounts of being pushed toward practices that not only violate Amazon’s rules but also expose them to considerable financial risk. From fake reviews to questionable money management tactics, the program’s approach seems to prioritise short-term gains over long-term client success.
The Fallout: Legal and Financial Risks Facing FBA Clients
What’s at stake for FBA Brand Builder clients? A lot. Amazon has zero tolerance for fake reviews, and accounts found violating this policy risk suspension or even permanent bans. For many sellers, this isn’t just a minor setback—it could mean the complete collapse of their primary income stream.
When you combine this with the trademark issues currently under investigation, the risks become even greater. Clients now face mounting legal and financial challenges that can’t wait for Darren Campbell or Jason McKay to resolve. These problems demand immediate attention before they spiral out of control.
What You Must Do Right Now to Protect Your Business
If you’re an FBA Brand Builder client, it’s critical to take action now to safeguard your business. Here’s what you should do:
1. Check Your Trademarks Verify the legitimacy of any trademarks filed under your brand. Contact the USPTO at [email protected] for assistance. Keep in mind, Darren’s team cannot fix this for you—they’re the ones who caused the issue in the first place.
2. Report Suspicious Reviews If you’ve been involved in any review manipulation schemes, take the initiative and report the activity to Amazon’s support team. Addressing the issue yourself is far better than waiting for Amazon to penalise your account.
3. Seek Independent Advice Don’t rely on Darren or his team for guidance. Instead, consult independent professionals—whether legal, financial, or e-commerce experts—to ensure your business remains compliant and protected.
By acting quickly, you can minimise potential damage and put your business on the right track.
Recurring Failures: Poor Advice and Lack of Oversight in FBA Brand Builder
Heath Martin’s involvement in the fake review scandal highlights FBA Brand Builder’s willingness to operate in gray—or outright unethical—areas. However, Martin is merely a symptom of the program’s deeper problems. From promoting unsustainable financial practices to encouraging strategies that blatantly violate Amazon’s terms, the program consistently places its clients at risk.
This isn’t the first time Darren Campbell’s program has been criticised for questionable guidance. As we’ve highlighted in previous articles like “Are Review Manipulation Practices Hurting the FBA Brand Builder Community?” and “How Well Do FBA Brand Builder Trainers Really Understand Amazon’s Policies?”, the program frequently offers incomplete, misleading, or outright harmful advice. From encouraging clients to rely on incentivised reviews to downplaying the serious risks of violating Amazon’s rules, the program has repeatedly shown a troubling lack of accountability and professionalism.
Ongoing Scandals and Eroding Trust in FBA Brand Builder
From fake trademarks to fake reviews, Darren Campbell’s FBA Brand Builder has built its reputation on unstable foundations. The Belfast Telegraph’s latest exposé reinforces what many clients have already encountered firsthand: a consistent pattern of shortcuts, misinformation, and risky practices. With the program now under growing scrutiny from clients, the media, and even regulatory bodies, it’s clear that the cracks in Campbell’s empire are only getting deeper.
If you’ve been affected by these practices, it’s crucial to act now. Protect your business, report violations, and don’t rely on promises from Darren or Jason—they’ve repeatedly demonstrated that protecting their image takes priority over supporting their clients.
If you have information to share, you can email [email protected], send us a message through our Contact Us form or apply to join our community.