Recently, Darren Campbell, the face behind The FBA Brand Builder, dropped what he called a “major announcement” on Instagram.

He claimed his company had officially partnered with a huge influencer marketing platform, Brand Builder Influence, which he says has a whopping 11 million influencers.

According to Darren, this partnership would make his company "the biggest eCommerce and influencer marketing company in the world." He even broke down how their profit-sharing model could drive serious revenue, hyping up the launch of their first campaign with 39 influencers.

Influencer marketing can work wonders in competitive eCommerce markets, especially if brands get the right exposure with influential creators. So if Darren’s claims are on point, this could give his brand a significant edge with access to a vast influencer network.

However, there’s one big red flag here—Brand Builder Influence doesn’t seem to actually exist. A quick search pulls up zero results: no website, no social media, no press releases, nothing at all for this "biggest" influencer platform Darren’s talking about. Strangely, Darren’s Instagram post didn’t tag Brand Builder Influence or link to any profiles—a basic move in online partnerships to provide transparency and direct engagement.

So, this raises a big question: Is Brand Builder Influence a real partner, or just a clever marketing spin?

We’ve seen this approach before with “FBA gurus” who create an illusion of success by announcing big partnerships that don’t hold up under scrutiny. The missing online presence for Brand Builder Influence and the vagueness around the company’s details seem to follow this playbook, building hype around Darren’s brand without solid evidence of an actual partnership.

Now, leveraging influencers to boost brand visibility is a solid strategy, and Darren’s outlined profit model makes sense in theory. But until there’s real proof of Brand Builder Influence as a legitimate, active platform, this partnership feels like a smart marketing move to drum up interest, rather than a game-changing collaboration.

For anyone following Darren’s journey, remember to approach these claims with some caution. We’ll be keeping a close watch to see if Brand Builder Influence eventually makes a real appearance, or if it’s simply another tactic to elevate Darren’s brand in the crowded eCommerce coaching world.