Yesterday, Darren released a two-part Instagram video defending his FBA Brand Builder (FBABB) programme while taking aim at dissatisfied clients. His message? If you think FBABB is a scam, it’s because you’re either impatient, easily influenced, or unwilling to put in the effort. But this narrative completely sidesteps the real reasons clients are frustrated—hidden costs, poor mentorship, and misleading marketing that’s left many worse off financially.
What makes the video even more questionable is its timing. Just days earlier, Phoenix Law announced a group legal case against FBABB, giving former clients a chance to take action against the programme. Darren’s video seems like a calculated response—an effort to discredit the growing number of people speaking out.
But the blame game doesn’t end there. FBABB has recently introduced new community tracking features to monitor which clients are "active" and which are not. On top of that, Darren announced during a recent weekly call that FBABB is hiring a Community Manager specifically to track client engagement. It’s clear Darren is doubling down on his strategy of blaming the students, rather than taking accountability for the poor quality of training and mentorship.
This article breaks down Darren’s statements, uncovers the flaws in his defence, and exposes how FBABB is using psychological tactics to shift the blame away from its own shortcomings.
Darren’s Pattern of Blame and Dismissiveness
1. “They throw their head up and go, ‘Scam.’”
“So many people just can’t fucking fathom that they’ve launched a product in some capacity... After one month, two months, they’re not making bank. And they throw their head up and then they just go, ‘Scam.'"
- Darren Campbell
This is a classic strawman argument. Darren is trying to paint all critics as people who wanted instant success and gave up too soon. But that’s not why most clients are calling FBABB a scam.
- The Real Issue Isn’t Impatience—It’s Hidden Costs
- Clients repeatedly report that they only discover additional mandatory expenses after joining the program. These include:
- Empire Builder (£700/year)
- FBA Studio services (£1,500–£3,000)
- Amazon PPC (ads) often exceeding £3,000 per month.
- Client Testimonial (January 26 article):
“We thought £6,500 was all-inclusive. It wasn’t. We ended up spending thousands more on mandatory tools and services.”
- Clients repeatedly report that they only discover additional mandatory expenses after joining the program. These include:
- Misleading Marketing
- FBABB promises a turnkey business but conveniently leaves out the fact that 'success' requires a significant financial investment beyond the upfront fee.
- The 20th January article on Phoenix Law’s case highlights how misleading claims about the programme’s costs and success rates are at the heart of the legal action.
2. “They’ve let someone else talk them out of their dream.”
“They’ve got to maybe stage one, stage two in the situation of launching the product, and they’ve let someone else talk them out of their dream. Their future. And then they just say scam.”
- Darren Campbell
Here, Darren portrays former clients as quitters who “gave up” after listening to negativity. Once again, he’s avoiding the real issue—that many clients leave because the training and mentorship are simply not up to standard.
- Clients Quit Because of Poor Training, Not Because of “Negative Voices”
- The training materials are outdated and overly basic, offering little value beyond what’s already available for free on YouTube.
- Many clients also struggle to receive proper mentorship, with support calls providing vague, one-size-fits-all advice instead of personalised guidance.
- FBABB Is Now Actively Tracking Who’s "Engaged"—To Shift the Blame Further
- Darren recently announced during a weekly client call that FBABB is hiring a Community Manager to monitor which clients are active and which are not.
- This means that instead of improving mentorship, they’re focusing on tracking who is “engaged”—so they can shift the blame onto those who are struggling.
- The Mighty Networks activity tracking feature now flags whether a client is “active” or not. This is pure psychological manipulation—if you fail, it’s framed as your fault for not being active enough.
Client Testimonial (January 26 article):
“We’re £8,500 down, and I’ve lost all confidence in myself. The videos were amateurish, and the mentoring was non-existent.”
Darren’s Misguided Comparisons
3. “You don’t walk into a Gucci shop and ask for your money back.”
“If you don’t want to do it anymore, that’s fine... but you don’t get your money back four or five months later. You don’t walk into a Gucci shop and say, ‘I want my money back,’ after wearing it once.”
- Darren Campbell
This analogy is ridiculous. A mentorship programme isn’t a luxury fashion item—it’s a service, and its value depends entirely on the quality of guidance it provides.
- If a mentorship program doesn’t deliver on its promises, clients should expect a refund
- Unlike a Gucci bag, which has a fixed, tangible value, a mentorship programme is only as good as the results it delivers.
- If clients don’t receive the level of support or training they were promised, they should absolutely be entitled to a refund.
- FBABB’s No-Refund Policy Is a Red Flag
- Many clients weren’t made aware of the strict no-refund policy until it was too late.
- Client Testimonial (January 26 article):
“I asked for a refund three times. Each time, I was refused. We’re now £8,500 down, and it’s destroyed my confidence.”
4. “We’re running a business, and we’re running a really successful one.”
“At the end of the day here, we’re running a business, and we’re running a really successful one. The people who don’t give up and the people that understand what they’re building... Good night, God bless, and let’s fucking go soon.”
- Darren Campbell
This quote is yet another attempt at gaslighting clients. Darren implies that only those who “don’t give up” succeed, conveniently ignoring the systemic issues within FBABB that actively hinder people from achieving success.
- The Success Rate Is Being Misrepresented
- FBABB cherry-picks a handful of successful clients for its marketing while ignoring the majority who either lose money or quit due to poor guidance.
- Client Testimonial (January 26 article):
“I launched my product, and the nightmare began. Between Amazon fees, PPC costs, and product returns, I’ve ended up £20,000 in debt.”
- The Legal Case Against FBABB Is Growing
- The Phoenix Law case is now gathering client testimonials to highlight the programme’s misleading marketing and financial impact.
- Darren’s video appears to be an attempt to preemptively discredit former clients who are now speaking out.
The Legal Case Against FBABB – Desperate Attempt at Damage Control
Darren Campbell’s defensive Instagram video didn’t come out of nowhere—it was strategically timed to counter the growing legal case against FBA Brand Builder. With Phoenix Law now collecting testimonies from former clients, Darren is scrambling to control the narrative. His blame-shifting tactics aren’t just about silencing critics; they’re about shielding his business from legal accountability.
But the truth is catching up. Clients are no longer staying silent, and the legal pressure is building.
On 20th January 2025, Phoenix Law officially invited former FBABB clients to share their experiences as part of a group legal case against Darren Campbell’s programme. The case focuses on:
- False advertising and misleading sales tactics
- Undisclosed costs and financial risks
- FBABB’s refusal to offer refunds despite clients being misled
- Psychological manipulation tactics, including gaslighting and intimidation
According to Phoenix Law’s legal team, FBABB has engaged in practices that could amount to consumer fraud, depending on the jurisdiction of the affected clients. If successful, the lawsuit could require Darren to issue refunds and compensate those impacted.
This legal case could reveal the true scale of financial distress experienced by clients after joining FBABB.
Key Legal Issues Darren Is Trying to Ignore
1. FBABB’s Misleading Sales Tactics
FBABB promises financial freedom but conceals the true costs and risks involved. Clients who joined under the impression that the £6,500 fee was all-inclusive quickly discovered they were spending £15,000 to £25,000—or even more—just to stay in the game.
Client Testimonial (January 26 article):
“I asked several times during the sales calls if there were additional costs, and they said no. I feel stupid for believing them, but they made me feel like this was my one shot at success.”
The Phoenix Law case focuses heavily on this deception, arguing that FBABB omitted critical financial information during the sales process.
2. FBABB’s No-Refund Policy and Lack of Consumer Protections
Darren’s “Gucci analogy” was his way of dismissing refund requests, but legally, mentorship programmes are not exempt from refund policies.
“If you don’t want to do it anymore, that’s fine... but you don’t get your money back.”
Why This Argument Falls Apart:
- Consumer protection laws in the UK and EU give clients the right to a refund if a service has been misrepresented.
- Phoenix Law is investigating whether Darren’s contract breaches fair trading laws by failing to disclose refund options upfront.
Client Testimonial:
“I asked for a refund three times, and they just ignored me. I tried to dispute it with my bank, but their contract was airtight. I feel trapped.”
3. The Community Tracking Features
Rather than improving mentorship, Darren is focusing on monitoring client activity through Mighty Networks and has announced plans to hire a Community Manager to track who is “active” and who is not.
Why does this matter?
- This tactic shifts the blame away from FBABB’s poor training and onto the clients themselves.
- If someone struggles or stops engaging, it’s now framed as their personal failure—not the programme’s lack of value.
- It also gives Darren an easy excuse to shame critics, saying, “Well, you weren’t even active, so of course you failed.”
Client Testimonial:
“I was struggling with Amazon PPC and asked for help. Instead of getting real advice, I was told to ‘trust the process’ and that ‘I needed to be more active in the community.’ What does that even mean?”
This is a psychological tactic designed to shield Darren from blame. Instead of addressing the flaws in the mentorship system, he shifts the narrative to make clients feel like failures if they don’t succeed.
What You Can Do If You Feel Misled by FBABB
Phoenix Law is currently collecting testimonies from former and current FBABB clients.
How this helps:
- Builds a strong legal case for compensation and refunds.
- Holds Darren and his team legally accountable.
- Stops future clients from falling into the same trap.
All testimonies are kept 100% confidential and shared only with the legal team.
Darren’s Instagram rant wasn’t just a reaction to “negative people”—it was a desperate attempt to control the fallout from the legal case.
His psychological tricks—blaming clients for not being “active enough,” tracking engagement, and dismissing refund requests—are designed to keep the blame off himself. But with more and more former clients coming forward, his ability to gaslight and silence critics is crumbling.