In an attempt to counter the Belfast Telegraph’s recent investigation, Darren Campbell, founder of The FBA Brand Builder, has issued a defiant statement, denying allegations and announcing his intent to sue for “millions” in damages. However, with the Telegraph’s findings backed by video, chat logs, and testimony from clients, Campbell’s move to threaten legal action may only add fuel to the fire.
The Telegraph’s article, which outlined alleged encouragement for clients to inflate income on credit applications, was not based on hearsay. The publication claims it has video footage and other documentation supporting its statements. The allegations of misleading practices, mounting costs, and the encouragement to take on debt have also been echoed by nearly 30 individuals who have reached out to us since we began covering Campbell’s program.
Darren's Response to the Accusations
At The FBA Brand Builder, our reputation is built on trust, dedication, and a proven track record for massive impact and REAL RESULTS.
It is with great disappointment that we address a recent publication of the Belfast Telegraph.
We robustly deny the allegations presented in that publication which strike at the heart of everything we’ve built.
To protect the integrity of our company, our clients, and the lives we’ve impacted, we are now taking immediate steps to defend our position and are seeking damages as a result of these allegations that will amount to MILLIONS, and we intend to make a clear statement that we will not stand idle while our business is being unjustly attacked.
We wish to also make it clear that we will proactively address and defend any other false claims and allegations made by anyone who seeks to undermine the hard work we do or the values we stand for.
The FBA Brand Builder is here to stay.
We are relentless in our mission, and we will fiercely defend our reputation, our community, and the truth, no matter the cost.
These actions are not about revenge, they are about justice, truth, and protecting the 100s of individuals who have placed their trust in us, and the tens of 1000s more that are still yet to join us in the future.
To our clients, supporters, investors and our community, we are more motivated than ever to continue setting new standards for success & positivity.
Together, we are unstoppable, and no false narrative will ever diminish the legacy we are building.
Thank you to everyone who has messaged & reached out giving us your incredible support.
We will now continue on our business operations as normal, as we move into the most exciting time of the year for all our brand owners.
And I will remain the fearless, caring & impactful leader that so many people across the entire country love and know me for.
CEO of The FBA Brand Builder
Darren Campbell
Client Stories: Hidden Costs and Financial Pressures
Since we began reporting on The FBA Brand Builder, clients have been sharing their experiences, with many common themes emerging: significant, unexpected costs beyond the initial fee, pressure to secure loans, inflated revenue claims, and little in the way of real returns. Some clients have even alleged that Campbell or his team promised a refund if their ventures didn’t succeed—only to find themselves met with silence when asking for their money back. Many clients were also blindsided by high Amazon ad spend (PCP) costs, which seemed to outstrip any revenue they generated, leading to more questions about the program’s practices and incentives.
Legal Threats vs. Verifiable Facts
Campbell’s statement insists the Telegraph’s report is part of an “unjust attack,” and claims his business will sue for “millions.” Yet, public records from Companies House and other verifiable information don’t indicate a “million-dollar brand” or the wealth often suggested in Campbell’s promotional material. If the lawsuit proceeds, it could reveal more about the finances of Campbell’s business—an area already raising questions given the contrast between his public claims and financial records.
“Proven Results” and Client Accountability?
Campbell’s statement also pushes back on client critiques, attributing the program’s success to individual “dedication” and hard work. While it’s true that Amazon FBA can be demanding, the question remains: was the program transparent about these demands and costs from the outset? Several clients report that Campbell’s sales pitch and onboarding materials promised “impossible-to-fail” results, with assurances that participants would see success if they simply “wanted it enough.” This messaging contrasts sharply with the reality many clients face—often involving debt, unmanageable costs, and ongoing financial strain.
A Lawsuit That Could Open More Doors
In threatening legal action, Campbell risks a deeper investigation that could bring more client stories to light. Any attempt to silence media outlets or clients may prompt even more individuals to come forward, adding credibility to claims of misrepresentation. We have encouraged clients to share their experiences with the media, and we are working with journalists who are committed to maintaining confidentiality while bringing these stories to the public.
Any lawsuit that proceeds will likely bring evidence, both public and confidential, into the court of public opinion. For now, it’s worth questioning whether Campbell’s threats are a genuine pursuit of “truth and justice,” as his statement claims—or a calculated move to intimidate critics into silence.
Support from Darren's Connections
The outpouring of support in the comments section of Darren’s statement, while substantial, predominantly comes from individuals within his FBA Brand Builder network.
Many responses pivot to themes of loyalty and resilience against "haters" or "jealousy," which deflects from the critical issues raised by clients and journalists alike—namely, transparency around costs, support, and expected outcomes. Rather than directly addressing these core concerns, comments appear to reinforce a narrative of unity against outsiders.
This approach can serve to strengthen the sense of community among members but does little to address the specific and factual grievances that have surfaced. By rallying the community under a theme of shared purpose and resilience, Darren’s team appears to be leveraging community loyalty as a shield, which may ultimately sidestep rather than resolve the core issues raised.
Call to Action: We Will Not Be Silenced
We encourage any client of The FBA Brand Builder program to reach out to us with their experiences. Whether or not Campbell’s claims are valid, clients deserve transparency and accountability. As this story continues to unfold, we’re committed to sharing the truth. Campbell’s threats will not silence us. Every story matters, and together, we can bring clarity to those affected and help others make informed decisions about the program.
If you’d like to share your experience, please reach out. Your identity will remain anonymous, and all information will be published only with your approval. Together, we can ensure the truth is heard.