If you thought FBA Brand Builder’s mentorship calls were designed to elevate your Amazon business with expert guidance, last night’s session might have left you questioning the whole operation. Mentor Kayley Hutchison suggested participants use Canva to “edit” supplier quotes as part of their negotiation strategy.

Here’s exactly what Kayley said:

It’s a bold piece of advice—and one that feels dangerously close to crossing the line into deception. Encouraging participants to falsify supplier quotes isn’t just unethical; it could damage relationships, hurt your reputation, and potentially lead to legal trouble.

What Happened to Expert Guidance?

The FBA Brand Builder markets itself as offering expert mentorship from professionals who know the ins and outs of building a successful Amazon business. That’s why clients are willing to pay the hefty £6,500 entry fee and commit to the £150 monthly Growth Program. But advice like this raises yet another question: are participants really learning from seasoned professionals, or is Darren’s team figuring things out as they go?

The concerns aren’t new. Clients have long questioned the professional experience of Darren’s team. From basic Amazon FBA questions being asked on public forums to vague, repetitive advice during mentorship calls, it’s hard to believe these are the experts participants were promised. And now, with Kayley recommending something as ethically questionable as editing supplier quotes, the cracks in the program’s credibility are even harder to ignore.

UK Law on Contracts: Could This Be Grounds for Voidance?

Under the Consumer Rights Act 2015, services must be provided with “reasonable care and skill.” If a program advertises expert mentorship but offers advice like falsifying supplier quotes, participants may have a case for claiming the service isn’t meeting this standard.

Additionally, the Misrepresentation Act 1967 protects consumers from being misled. If clients were sold on the idea of working with experienced mentors but instead receive questionable guidance from a team whose expertise is regularly called into question, the contract they signed might be voidable.

The Bigger Picture: Are Participants Being Misled?

This isn’t just about one piece of bad advice. The program markets itself as a pathway to financial freedom, relying heavily on motivational language and promises of passive income with just a few hours of work a week. Yet time and again, participants encounter vague strategies, unexplained processes, and questionable practices.

Take product selection, for example. Clients are asked to shortlist five potential products, but the final decision is made internally by Darren’s team using proprietary software. How are these choices made? What criteria are they using? Clients are given little transparency and are left to trust that the team knows what they’re doing.

And let’s not forget the high-pressure sales tactics used to secure sign-ups. Clients are made to feel like they’re interviewing for an exclusive spot, with only 10 places available and a strict deadline to act. This “limited opportunity” creates a sense of urgency, pushing people to pay the £6,500 fee before they’ve had time to do proper due diligence.

Why This Matters

For participants who have invested thousands into this program, the stakes are high. They’re not just paying for general advice—they’re paying for guidance from so-called experts who are supposed to help them navigate the complexities of Amazon FBA.

Yet advice like falsifying supplier quotes undermines the program’s integrity. If this is the quality of mentorship being provided, what else might be falling short?

And with Darren’s team under increasing scrutiny for their professional experience—or lack thereof—clients have every right to ask whether the program they were sold is truly delivering on its promises. If not, UK law might give them grounds to challenge their contracts.

What You Need to Know

The FBA Brand Builder pitches itself as a life-changing opportunity, but last night’s advice to “edit” supplier quotes is yet another reminder that the reality doesn’t always match the marketing.

If you’re an existing client who feels let down, remember: UK law is on your side. Services must be delivered with care and skill, and misleading claims about a program’s quality or expertise could invalidate your contract.

As for Kayley’s advice? Let’s hope no one follows it—because when it comes to building trust with suppliers, honesty isn’t optional.