In the ever-evolving FBA Brand Builder saga, new whispers are surfacing about the nature of engagement within Darren Campbell’s Mighty App community.

These aren’t just idle rumors—they’re backed by inconsistencies in the profiles, language patterns, and actions of certain “members.” For an app marketed as a thriving, supportive community for aspiring entrepreneurs, some glaring red flags are raising questions about the authenticity of what’s being presented.

The Mystery of the ‘Fake’ Accounts

One profile that caught attention is "Victoria Simpson," a supposed member who regularly posts updates and shares positivity about her business journey.

At first glance, it seems harmless enough. However, after some basic digging, doubts started creeping in. Reverse image searches returned no results for her photo. Searches for "Victoria Simpson" across major social media platforms came up empty. And, perhaps most telling, there’s no record of her as a company founder on UK Companies House.

The language used in these posts also raises eyebrows. Phrases like “LFG” (Let’s F***ing Go) and repetitive affirmations mirror the speech patterns of Darren himself, as noted by numerous former clients. So, is “Victoria Simpson” even a real person? Or just another fabricated cheerleader to drive engagement and sell the dream?

Editor's Note: If you can prove she is in actual fact a real person, we'll delete this article.

The Silence Playbook: Negative Comments Vanish

Earlier this week, a video posted by Darren Campbell himself sparked discussion in the app. While Darren tried to rally morale, comments questioning the narrative quickly appeared.

These comments, however, didn’t last long—they were deleted almost as soon as they went live.

Stephen Proctor remarked about the app’s censorship:

"2 this week lad... a woman from Ballymena and a lad that I literally sat listening to 2 weeks ago on a group call... not wise."

Stephen's comments and the others underneath this video were swiftly deleted. This fits a recurring pattern within the community—any dissenting opinions or mentions of ongoing media coverage are swiftly removed, leaving only the curated positivity.

Kirsty’s Bombshell Gains Traction

It’s impossible to ignore how this aligns with Kirsty’s whistleblowing story, which has garnered significant attention in recent weeks. Her claims have set off a chain reaction, leading more people to come forward. Kirsty even shared a recording of an internal FBA meeting, further highlighting the lack of accountability within Darren’s operation.

With Kirsty’s story spreading, it seems even Darren’s loyalists are struggling to hold the line. As one user candidly commented:

“What negative posts? Am I missing something?”

Perhaps they’re not missing anything—those posts were likely deleted to prevent others from engaging with them.

Why It Matters: Clients and the Illusion of Community

For clients already feeling disillusioned, these alleged “fake” profiles and orchestrated engagement cut to the core of what FBA Brand Builder promises—a family-like atmosphere. But how “family-like” can a community be when dissent is censored and transparency is missing?

The silence treatment does more than frustrate users; it ruins trust. What’s presented as a vibrant community could actually be an echo chamber of manufactured positivity, designed to drown out legitimate concerns.

A Message for Investigators

Adding to the intrigue, Ballymena papers reportedly covered earlier incidents related to Darren Campbell but have since scrubbed those articles from their archives. While we can’t confirm why, it’s worth asking: what’s being hidden? Talented journalists with resources could easily unearth this information, especially as more individuals step forward with stories to tell.

The Mighty App situation, combined with mounting allegations, shows how fragile the illusion of success can be when cracks start to form. Darren and his team can delete comments and post motivational videos, but the tide of public scrutiny doesn’t seem to be slowing down.

An Empire Built on Sand?

With every post, video, and deleted comment, the FBA Brand Builder saga edges closer to collapse. As more clients wake up to the reality of what they’ve bought into, Darren Campbell’s tactics are being exposed for what they are—short-term fixes for a long-term problem.

If even the community’s engagement feels artificial, what does that say about the program itself? And if Darren and his team can’t handle a few tough questions, how will they fare as more damning stories hit the press?

For now, the questions remain: who is “Victoria Simpson,” and how many more “members” are part of this elaborate facade?