200,000 Views and Counting: Kirsty’s Story Unleashes a Wave of FBA Brand Builder Backlash
Real stories, hard facts, and what they don't tell you.
200,000 Views and Counting: Kirsty’s Story Unleashes a Wave of FBA Brand Builder Backlash
Kirsty’s TikTok videos exposing the harsh realities of the FBA Brand Builder program have gone viral, racking up over 200,000 views.

Kirsty’s TikTok videos exposing the harsh realities of the FBA Brand Builder program have gone viral, racking up over 200,000 views and a combined total of 600+ comments. Her story is more than a personal account—it’s a rallying cry for hundreds of others who’ve been misled, left in debt, or silenced by intimidation.

As more stories pour in, it’s clear that Kirsty’s courage is inspiring others to speak up and confront the hidden truths behind Darren Campbell’s mentorship empire. Let’s dive into the growing wave of testimonies and heartbreak this scandal has unearthed.

Further reading:
Kirsty’s Fight for Truth: Taking on Darren Campbell’s Legal Threats
Kirsty Speaks Out: Her Honest Take on the FBA Brand Builder Program

You can follow and support Kirsty's story by checking out her TikTok account here.


“You Just Saved Me Thousands”

Kirsty’s videos didn’t just expose her struggles—they’re actively stopping others from falling into the same trap. One viewer shared how Kirsty’s honesty was enough to halt their involvement:

"Hi Kirsty, thank you so much for telling your story of Darren and the FBA Brand Builder. You have just saved me from getting involved with this company. Just [redacted], I had my [redacted] from firstly [redacted], then the next day a Zoom call from [redacted], then another Zoom call from [redacted]. So yes, I had seen Darren's TikTok adverts with all the great things and money people had made but was very skeptical of the whole thing with £6,500 upfront and another £7,000 down the line. I just don’t have that coming up to Christmas. Rest assured, I will not be getting involved with them."
- Potential Client, FBA Brand Builder

The relief in this comment echoes across dozens of messages sent to Kirsty. For some, her bravery has been the wake-up call they needed to escape financial ruin.


“I Invested £25k and Got Back £8k”

Not everyone caught in the FBA Brand Builder’s web was as lucky. Many people, like this commenter, are left dealing with substantial losses:

"I know your pain. I invested 25k and got back about 8k. PPC is an absolute joke. The thing that annoyed me the most is too much information is kept hidden until you're too far in and then you can't go back. I spent 12.5k on PPC for the months I was launched, so it basically took all my profits. I was down money, but they claim it to be a success story."
- Client, FBA Brand Builder

Hidden costs and poor management have been consistent themes in these stories, painting a bleak picture of a program that promises financial freedom but delivers mounting debt.


“We Lost Over £20k”

Another message from a victim highlights just how devastating the losses can be:

"Hiya, someone sent me your video, and I wanted to let you know that you're not the only one that fell for this scam. There are a lot of people he’s scammed, me being one of them. I lost well over 20k."
- Client, FBA Brand Builder

These staggering numbers underscore the financial toll the program has taken on everyday people, many of whom were simply trying to build a better future for their families.


The Hidden Costs of Mentorship

Kirsty’s videos have also revealed the many hidden costs that clients aren’t told about until they’re too deep into the process. One commenter shared their frustration:

"About the FBA brand builder: I put money into it in [redacted] this year—the 6,500. I thought that was it or 10k at most, which is a lot of money to begin with. It wasn’t until my second Zoom meeting that they told me I had to pay an accountant monthly and put at least another 8k into it for products, etc. I knew straight away something wasn’t right and I never continued the course despite the money I’d put in."
- FBA Brand Builder

For many, these extra costs are the breaking point, leaving them questioning the program’s legitimacy and their own financial decisions.


“Not a Single Penny Back”

Even those who follow the program through to the end are often left with nothing to show for it.

"You posted, and fair play to you for stepping out and doing so, as you are speaking on behalf of all of us who were conned by Darren. I launched a brand back in [redacted] with him and can safely say I have not made a single penny back."
- Client, FBA Brand Builder

This heartbreaking admission is just one of many, painting a stark contrast to the glossy success stories Darren Campbell uses to lure new clients.


“I Lost Count of the People Scammed”

The scale of this scandal is hard to comprehend. As one viewer put it:

"Hi, just seen your post about FBABB Darren Campbell and team. I know how you’re feeling and think there are a lot more of us! I have lost count how many people there are. It’s unbelievable. Yeh!!! I have stopped putting money into it with Amazon fees and PPC. I’m sitting at 24k invested and just wondering when any of that will come back."
- Client, FBA Brand Builder

For many, the financial losses aren’t just numbers—they’re life-changing burdens that will take years to recover from.


“Thank You for Speaking Out”

Despite the pain and frustration, there’s a deep sense of gratitude for Kirsty’s bravery in coming forward.

"I think you’re amazing for speaking out. I did sign a contract or I would comment publicly. These people are vile and need to be stopped."
- Client, FBA Brand Builder

Another commenter echoed these sentiments, thanking Kirsty for providing a platform where people can share their experiences without fear of retaliation.


What Happens Next?

Kirsty’s videos have sparked a wave of action. Some are pursuing legal routes, while others are demanding greater accountability from Darren Campbell and his team.

"Hi! I just saw your video! I’m actually in the process of taking [redacted]. If I can be of any help at all, please reach out! I think I’m one of the lucky ones, to be honest. I just invested in the course and nothing further than a few models. I do know a few people that have signed NDAs and gotten most of their money back, despite already spending in the range of £25-30k."
- Client, FBA Brand Builder

This growing momentum could mark the beginning of the end for programs like the FBA Brand Builder, as more people step forward and hold those responsible to account.


Why Kirsty’s Story Matters

Kirsty’s TikTok videos aren’t just exposing one program—they’re challenging the entire culture of get-rich-quick schemes and unaccountable mentorship programs.

Her story is a reminder to ask hard questions, read the fine print, and think twice before handing over thousands of pounds to programs that promise the world but deliver heartbreak.

At over 200,000 views and counting, Kirsty’s voice is amplifying the experiences of countless others, shining a light on the darker side of online mentorship.

While Ryan Stewart and Darren McManus may try to deflect criticism with carefully curated success stories and calls for personal accountability, their words can’t erase the overwhelming wave of testimonies from those left in debt, misled, and unsupported. For every polished defense, there are dozens of untold stories like Kirsty’s, highlighting systemic failures and broken promises that can’t be ignored.

No amount of PR spin can mask the mounting evidence against the FBA Brand Builder program, and as more voices speak out, the cracks in Darren Campbell’s mentorship empire grow harder to conceal.

To those who’ve been affected: you’re not alone. And to Kirsty: thank you for breaking the silence.

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