The FBA Brand Builder relies heavily on urgency and exclusivity to lure prospective clients before they’ve had time to properly evaluate what they’re getting into. Whether it’s the "10 places available" posts on Darren’s Instagram or countdown timers on his ClickFunnels-style landing pages, the strategy is clear: pressure people into signing up quickly, without doing their due diligence or speaking to past participants about the program’s actual quality.

Darren’s marketing makes one thing obvious—he doesn’t want you making a fully informed decision. This aligns with reports from the Belfast Telegraph about how clients were encouraged to “get the funds however possible,” even resorting to loans or credit cards, to secure their spot in his £6,500 program. The urgency tactics are designed to exploit emotions like fear and excitement, making you feel like you’ll miss out on a once-in-a-lifetime opportunity if you don’t act fast.

The Role of “Limited Places” and “Countdown Timers”

Take Darren’s social media post declaring, “I am now looking for 10 more driven individuals… to build their own brand on Amazon US.” It’s framed as an exclusive, life-changing opportunity available to only a select few. But here’s the truth: hundreds of people have already signed up for this program. There’s nothing exclusive about it—it’s a sales tactic creating artificial scarcity to generate FOMO.

And the countdown timers? A psychological trick designed to amplify that sense of urgency. Darren’s website features a timer supposedly counting down the time left to secure a “bonus stage” or a place in the program, but refresh the page, and it resets. This tactic pushes people to make snap decisions instead of taking the time to weigh the risks or consider alternatives.

The “Interview” That Isn’t

After expressing interest in the program, many report being put through what feels like an interview. Questions like “Do you have the right mindset?” or “Are you committed to changing your life?” are framed as a way to assess whether you’re a good fit. In reality, it’s part of the sales funnel. Once you’re “approved,” you’re reminded that your place could be given to someone else if you don’t act fast—yet another way to stoke urgency and push you toward handing over your money.

“It’s All on You”

Once you’re in, the narrative shifts to mindset and effort. Darren’s posts reinforce this message, stating, “You must be willing to go ALL IN and refuse to never ever give up no matter what f**king happens… or this amazing opportunity is definitely not for you.”

This framing conveniently places all accountability on the client. Didn’t achieve the passive income dream? That’s on you—not the quality of the training, the support provided, or the skill of the PPC manager running your ads. It’s a perfect deflection strategy to shield the program from criticism.

Setting Expectations vs. Reality

The program pushes a polished, inspirational narrative of quick wins and passive income. Posts like the Zab Twins’ promise clients they can “make $10K/month while on autopilot.” But let’s be real—Amazon FBA is anything but passive. Success requires constant monitoring, significant expertise, and ongoing expenses like advertising and inventory management.

For those who don’t see results, the blame is rarely placed on the program or Darren’s team. Instead, it’s framed as an issue with the client’s mindset or their willingness to work hard. But here’s the reality: no amount of motivation can make up for gaps in training, limited support, or inexperienced PPC management—all factors controlled by Darren’s team.

The Bigger Picture

FOMO tactics, vague promises, and a refusal to address transparency issues paint a concerning picture of the FBA Brand Builder. From artificial exclusivity to psychological pressure, these strategies are all about getting people to pay quickly—before they’ve had time to look closely at what they’re signing up for.

Before handing over thousands for any program, remember: real mentorship programs don’t rely on countdown timers or emotional manipulation. Take the time to research, ask questions, and speak to past participants. The opportunity won’t disappear, no matter how much Darren and his team insist it will.