If you've been following our reporting on Darren Campbell's FBA Brand Builder, you already know about the program's shady practices, from misleading sales pitches to hidden fees.
We’ve already discussed their sketchy suggestions for inflating numbers on Revolut applications. Now, let’s look at the provided "business plan" template that seems tailored to enable fraudulent claims—and it doesn’t stop there. The advice to doctor supplier quotes, allegedly led by team member Kayley Hutchison, adds another layer of deception.
If you’re participating in this program, you need to understand the potential consequences—because they won’t fall on Darren or his team, but squarely on you.
The Revolut Business Plan Template: A Blueprint for Fraud?
One of the documents provided to FBA Brand Builder participants is a "business plan" template meant for Revolut business account applications. At first glance, it might seem like a helpful tool for navigating financial paperwork. But the reality is far murkier.
The template encourages participants to input exaggerated numbers for projected sales, monthly revenue, and product performance. For example:
"Financial projections indicate a minimum of £10,000 a month over the next 12 months".
While optimism in a business plan isn’t illegal, outright fabricating figures certainly crosses the line. Submitting false information in a financial application constitutes fraud under UK law, which could lead to account termination, fines, or even prosecution.
Darren and his team don’t explicitly warn participants about the risks of this approach. Instead, they frame it as a standard strategy for navigating funding hurdles.
You can download a copy of the template clients are asked to complete below.
Manipulating Supplier Quotes: Legal and Ethical Red Flags
If the business plan template wasn’t enough, we’ve also learned about another troubling tactic encouraged within the program: manipulating supplier quotes to drive down prices.
Kayley Hutchison, a member of Darren’s team, allegedly advised clients to falsify quotes from competitors. The goal? To present these fake quotes to suppliers as leverage to negotiate lower prices.
This approach isn’t just ethically questionable—it’s outright deceitful. And the fallout could be severe. If suppliers discover the fabricated quotes, they could sever ties, leaving clients scrambling to find new partnerships. Worse, engaging in such tactics could lead to legal claims for fraud or misrepresentation.
While Darren’s team portrays this as a “savvy negotiation strategy,” it’s really just another example of the program encouraging participants to prioritize short-term gains over long-term integrity.
The Risks You’re Taking (That Darren Isn’t)
Here’s the harsh reality: while Darren and his team sit comfortably behind the scenes, it’s the participants who face the legal and financial risks.
- For Revolut Applications: Submitting false financial data could result in account freezes, fraud investigations, and credit damage.
- For Supplier Quotes: Deceptive practices can irreparably harm supplier relationships, making it harder to source inventory in the future.
And let’s be clear—Darren and his team are not going to step in to bail you out. In fact, they’re banking on your willingness to take these risks so they can continue touting “success stories” and pushing their services.
A Pattern of Misleading Advice
These tactics are part of a broader pattern we’ve seen time and again with FBA Brand Builder. From hidden costs to poor mentorship, Darren’s program consistently prioritizes profit over transparency and client success.
Need more proof? Check out our reporting on the Revolut scandal, where clients were advised to inflate revenue and turnover numbers to secure business accounts. The parallels are impossible to ignore.
What You Should Do
If you’re currently in the program or considering joining, here’s our advice:
- Avoid Following Questionable Advice: If something feels legally or ethically wrong, it probably is. Don’t let desperation or high-pressure tactics push you into risky territory.
- Seek Independent Guidance: Consult a legal or financial expert before submitting applications or engaging in supplier negotiations.
- Document Everything: Keep records of all advice provided by Darren’s team. If you face repercussions, this documentation could be crucial for defending yourself.
- Press for Transparency: If the program can’t provide clear, lawful guidance, ask why you’re paying £6,500+ for their expertise.
Why This Fraudulent Advice Could Cost You More Than Just Money
Darren Campbell’s FBA Brand Builder markets itself as a pathway to financial freedom, but its reliance on shady practices and risky advice tells a very different story. From falsified Revolut applications to doctored supplier quotes, the program seems more focused on cutting corners than creating sustainable success.
And Darren? He’s busy touting his successes while you’re left holding the bag. So think carefully about whose “blueprint” you’re following—because if something goes wrong, it won’t be Darren taking the fall.
Now, if you’ll excuse us, we’re off to document more of the chaos Darren and his team are leaving in their wake. Stay tuned.