Starting an Amazon FBA business can feel like stepping into a maze—especially with programs that promise the world but leave out the fine print. That’s why we’ve put together this FAQ page, packed with clear, honest answers about Darren Campbell’s FBA Brand Builder.
We’ll break down everything you need to know—from what’s included in the course to those hidden costs no one mentions upfront. Whether you’re already in the program and feeling stuck or just trying to figure out if it’s worth your time and money, you’ll find the answers here.
Got a question we haven’t covered yet? Don’t sweat it—just reach out, and we’ll do our best to get you the info you need. Let’s cut through the confusion and make this whole FBA thing a little easier to understand!
General Questions
Darren Campbell’s FBA Brand Builder is a high-ticket mentorship program that claims to help clients build and scale Amazon FBA (Fulfilled by Amazon) businesses. It advertises an eight-step "blueprint" designed to guide participants through starting an e-commerce store, from product selection to brand building and marketing.
FBA Brand Builder operates from a modest office at Woodgreen Trade Mill in Ballymena, Woodgreen Rd, Shankbridge, Northern Ireland.
Darren Campbell presents himself as an Amazon expert with a successful track record in e-commerce. However, there is limited publicly available evidence of his personal success in Amazon FBA beyond the course itself. Much of his public presence revolves around promoting his mentorship program.
The program offers the following:
- An eight-step Amazon FBA blueprint.
- One-on-one mentorship sessions for each stage of the process.
- Weekly group coaching calls.
- Access to a private online community.
- Additional content and checklists to help manage your business.
After launching your product, participants are automatically enrolled in the £150/month Growth Programme for ongoing support.
The base fee for the program is £6,500, but this does not include additional costs for launching and running your Amazon business. Clients have reported spending significantly more on hidden expenses such as branding, product sourcing, PPC advertising, and ongoing mentorship fees.
The £150/month Growth Programme is added once your product launches, and clients also face extra costs for essential tools like trademarking and software subscriptions.
Yes, the Growth Programme is automatically applied as soon as you launch your product. This fee is charged regardless of whether your business is profitable, and opting out may result in losing access to mentorship and support.
No, the program provides only basic PPC guidance. Clients who want their PPC campaigns managed are encouraged to pay Darren’s team an additional monthly fee. Critics have noted a lack of in-depth training on this critical aspect of Amazon FBA success.
Yes, several clients have reported unexpected expenses not disclosed upfront. These include costs for:
- Product branding and trademarks.
- Software tools and accounting fees.
- Advertising expenses (PPC campaigns).
- Additional fees for mentorship or support beyond the base program.
- Combined with the initial £6,500 fee, the total investment can exceed £10,000.
Program Content and Structure
The eight steps are marketed as a complete roadmap for building an Amazon FBA business. While the exact details vary in promotional materials, they generally include:
- Product research and validation.
- Setting up your Amazon Seller account.
- Branding and listing optimization.
- Sourcing products and managing suppliers.
- Launch strategies, including keyword optimization.
- Basic advertising setup (PPC campaigns).
- Post-launch scaling strategies.
However, feedback suggests that many steps are high-level and lack detailed instruction on execution, leaving clients to figure out the nuances on their own.
The program advertises personalized one-on-one mentorship for each of the eight stages, but clients have reported limited access to these calls. Many describe the mentorship as general advice rather than tailored strategies, and one-on-one calls are often difficult to schedule. Group calls may also lean more toward motivational talks than practical guidance.
The private online community is designed to offer networking opportunities and a space to ask questions or share experiences with other participants. However, clients have noted a lack of meaningful discussion, with many posts focused on motivational content rather than practical problem-solving. Concerns have also been raised about artificial engagement from accounts that seem scripted or promotional.
Yes, product sourcing is part of the curriculum. However, clients have reported that the guidance is basic and often leaves them needing to find suppliers or negotiate terms without much support.
The program includes modules on branding and listing optimization, but feedback suggests that these sections are introductory. Advanced strategies for standing out in competitive markets, such as A/B testing or enhanced brand content, are not covered in depth.
The Growth Programme is marketed as ongoing support after your product launches. It includes additional training videos, access to mentorship, and advice for scaling your business. Clients pay £150/month for this service, but many feel the content overlaps with what’s freely available online.
While Darren and his team share success stories on social media, there is little verifiable evidence that these businesses are entirely the result of the FBA Brand Builder program. Some success stories may feature individuals who were already operating on Amazon or have roles within Darren’s team.
Fees and Financial Commitments
The upfront cost is £6,500, which covers the eight-step blueprint and initial mentorship. However, clients have reported additional expenses, including:
- Branding packages and trademarks.
- PPC advertising costs.
- Inventory and shipping fees.
- The £150/month Growth Programme post-launch.
These extra costs can push the total investment significantly higher than expected.
This fee covers ongoing mentorship, access to additional training, and scaling support. Clients have raised concerns about its value, as much of the content provided—like guidance on reviews or account checks—is freely available through Amazon’s seller resources.
Yes, clients have frequently mentioned unforeseen costs like professional photography, legal fees for trademarks, and software subscriptions. These expenses are often not disclosed during the initial onboarding process.
The program has a strict no-refund policy. Some clients have successfully challenged this under UK consumer law by highlighting hidden costs or unmet expectations, but refunds are not guaranteed.
The contract does not explicitly mention VAT, which raises questions about compliance with UK tax regulations. Clients should seek clarification on whether VAT is being paid and whether Darren’s business is properly registered for it.
The program often suggests clients take out loans, credit cards, or use savings to cover fees. While this is framed as a “small sacrifice for financial freedom,” it’s essential to evaluate the risks, as not all participants see a return on their investment.
Yes, beyond the program fees, running an Amazon FBA business involves:
- Amazon seller account fees (individual or professional plans).
- Fulfillment fees for storage and shipping.
- Advertising costs (PPC campaigns).
- Potential inventory losses due to overstock or unsellable products.
- Tools for market research and analytics
Mentorship & Support
The mentorship package includes one-on-one calls, group sessions, and access to a private community. In theory, these should offer tailored advice and practical guidance throughout your Amazon FBA journey. However, reports from past clients suggest the mentorship often lacks depth and actionable insights, with one-on-one calls being difficult to schedule and group calls feeling more like motivational talks than strategic coaching.
One-on-one mentorship is advertised as a key feature, but many clients report difficulty in booking these calls. Slots seem limited, and when sessions are secured, they often fall short of providing the kind of personalized advice that would justify the program's hefty price tag.
This is a critical question, and unfortunately, the answer isn’t reassuring. Evidence suggests some mentors on Darren’s team lack practical experience in Amazon FBA or even marketing in general. Screenshots have revealed instances where team members struggled with basic Amazon processes, raising serious concerns about their expertise.
The community is pitched as a space for clients to connect, share experiences, and learn. However, feedback indicates that it’s often dominated by repetitive motivational content and scripted success stories. Genuine discussions about challenges or detailed advice are rare, leaving clients feeling unsupported when they need practical help.
Not really. For an additional £150 per month, the Growth Programme promises ongoing support and resources. However, many clients feel it’s not worth the cost, as much of the advice remains generic and uninspired. Topics covered, like requesting reviews or account management tips, are easily found for free online.
Yes. Beyond the upfront £6,500 fee, you’ll likely encounter extra costs, including the £150 monthly Growth Programme fee. This charge kicks in as soon as you launch your product, whether or not your business is profitable, making it feel less like added support and more like a financial burden.
This is subjective, but for many clients, the answer leans towards no. Given the struggles reported with accessibility, expertise, and actionable advice, the mentorship hasn’t consistently delivered the promised value. Prospective clients should weigh this heavily before committing.
Legal, Financial, and Contract Questions
The enforceability of the contract depends on several factors, such as whether clients were given clear, upfront terms before signing and whether any clauses violate consumer protection laws in the UK or Northern Ireland. For example, if you were only sent the contract after paying the £6,500 fee, this could weaken its enforceability as you didn’t know the terms beforehand. Consulting with a solicitor or contacting Trading Standards may help clarify your options.
The omission of VAT is a potential red flag. Businesses in the UK and Northern Ireland that meet VAT thresholds must clearly indicate VAT on invoices and charge it accordingly. If VAT isn’t included or disclosed, you may want to report this to HMRC or Trading Standards to investigate further.
The FBA Brand Builder’s no-refund policy may not be as strict as it claims. Under the UK Consumer Rights Act 2015, you’re protected against unfair terms and misrepresentation. If the course didn’t meet its advertised promises or included hidden costs, you might have grounds to challenge the no-refund policy.
Document everything—emails, messages, and screenshots of marketing claims. You can file a complaint with Trading Standards, or for financial concerns, report to the Financial Ombudsman Service. If you were pressured into taking out loans or credit to join, this could also be raised as a misrepresentation issue.
The contract does include a clause allowing the use of client media for marketing. However, if clients weren’t fully aware of this clause before signing, it may be legally contestable. UK GDPR regulations also protect your data and images, so if you feel this use is exploitative, you can file a complaint with the Information Commissioner’s Office (ICO).
Non-disparagement clauses are tricky but not necessarily enforceable, especially if they aim to silence legitimate criticism. If you’re sharing honest feedback based on your experience, this could be protected as free speech or whistleblowing under certain conditions. Legal advice can clarify your rights.
You can:
- Report financial concerns to the Financial Conduct Authority or Financial Ombudsman Service.
- Contact Trading Standards for issues like misrepresentation or hidden fees.
- Notify HMRC about potential VAT irregularities.
- Consult with a solicitor to explore legal action for contract breaches.
Exclusivity clauses can limit your ability to use other resources or seek help elsewhere. Under UK consumer law, such restrictions could be considered unfair if they disproportionately benefit the service provider. If this clause has negatively impacted you, it might be worth exploring legal options.
The contract may include terms that impose penalties for early termination or non-payment. However, if these penalties are excessive or unfair, they might be challengeable under the Consumer Rights Act 2015.
You may be entitled to compensation or a refund if the course didn’t align with its advertised claims. This could fall under misrepresentation or breach of contract. Consumer protection laws in the UK safeguard against false advertising and unfair practices, so consulting with legal or regulatory bodies can help determine your next steps.