If you’re considering joining Darren Campbell’s FBA Brand Builder program, it’s crucial to understand the full costs, outcomes, and training structure.
Darren’s program begins with a Discovery Call, and before that call, prospective clients are directed to a landing page featuring motivational videos, testimonials, and bold claims about life-changing income. In one video, Darren hints that clients can achieve “$10,000 per month and beyond” by following his “blueprint” for Amazon success, and he emphasizes:
“We’re going to cover how to start making $10,000 per month… and why this is the best, quickest, and fastest way to start making money online.”- Darren Campbell
But insights from former clients reveal unexpected costs, incomplete support, and disappointing outcomes. Here’s a deeper look at the key points to consider before signing on.
1. Upfront Costs and “Additional Budget” Requirements
Campbell’s Discovery Call materials highlight a £6,500 price for the course. However, clients are soon informed of an additional “budget” requirement of around £7,000, bringing the total to £13,500.
In his pre-call video, Campbell claims this extra budget will cover “everything you need to create your brand’s identity, inventory, shipping, trademark, and advertising.” But many clients report that, even with this expanded budget, they face further ongoing costs for Amazon PPC ads, monthly PPC management fees, and inventory restocking.
For many, these additional costs were not disclosed up front, and by the time they became apparent, clients had already invested heavily.
2. Promises of a “Blueprint to Success”
Darren’s marketing frequently references his “blueprint,” which he claims can guide clients to achieve high monthly revenue. He describes it as:
On the Discovery Call page, he emphasizes the goal of building high-ticket brands and products. However, former clients argue that this so-called “blueprint” often lacks the depth and practical support needed to sustain a brand. Many clients report steep additional costs—inventory, branding, Amazon PPC ads—that quickly compound, leaving them financially stretched.
In a program with a strict no-refund policy, not knowing these costs upfront has left some clients feeling blindsided.
3. Incomplete Transparency on Success Rates
In his promotional videos, Darren leans heavily on “success stories” to create the impression of high and rapid returns. He highlights impressive examples like “The Ballymena Boys,” who reportedly generated $34,000 in their first month. But he stops short of clarifying the actual likelihood of success for typical clients, a key factor that only becomes clearer later in the program.
Many clients only learn about the real odds of achieving significant returns after they’ve fully committed financially, leaving them feeling that they were encouraged to sign up without an honest representation of the program’s outcomes.
4. Program Structure: Is £6,500 Worth It?
The FBA Brand Builder program is structured around a series of modules meant to guide clients through building an Amazon brand. Past clients have described the program as follows:
- Product Selection & Research – Guidance on choosing a product and understanding the market.
- Brand Identity Creation – Basics of logo and packaging design.
- Supplier Selection – Sourcing suppliers, which involves costs for samples and shipping.
- Trademarking and Compliance – Intellectual property protection, with additional fees for trademarks.
- Listing Creation and Marketing – Crafting product listings and starting ad campaigns, which include ongoing expenses for ad spend and optional PPC management.
At each stage, clients face additional expenses not mentioned up front. And while Campbell emphasizes his team will “hold your hand” through the entire journey, many clients say the guidance doesn’t always match the expectations set during the Discovery Call.
5. Questionable Expertise of Darren’s Team
On the Discovery Call landing page, Darren claims that his team includes experts who will guide clients every step of the way. He says:
However, clients have raised concerns about the actual expertise of Darren’s team. Their backgrounds aren’t clear, and many services, like PPC management, appear to be outsourced.
Past clients have mentioned that Campbell is known to use Fiverr and frequently outsources work to the Philippines, leading to questions about who’s really handling account management and whether they’re genuinely invested in clients’ success.
6. “Mindset” Over Practical Guidance
A recurring theme in Darren’s messaging is the focus on mindset. He suggests that success depends largely on attitude and commitment. In one video, he advises:
“You have to forget everything you've been taught about making money and develop a new belief system.”- Darren Campbell
This approach puts the burden entirely on clients’ attitudes, downplaying practical issues like high costs and the realities of the Amazon marketplace. Many clients report feeling pressured to invest further, even when their results remain minimal.
Campbell’s emphasis on mindset can make it challenging for clients to raise valid concerns or question whether the program’s structure is truly effective.
7. Are They Actually Doing the Work In-House?
Another point to consider: is the PPC management really done by Campbell’s team, or is it outsourced to third parties? Darren is known for recommending budget services like Fiverr and frequently outsources work to the Philippines, suggesting that clients may not only be paying a monthly fee but also unknowingly relying on outsourced freelancers.
Without transparency around who’s handling client accounts, there’s no guarantee that your brand’s success is actually a priority for Darren’s team.
8. Amazon FBA Profit Margins: What to Expect vs. What’s Promised
When it comes to Amazon FBA, the profit margins aren’t always as high as Darren Campbell makes them out to be. Darren often throws around numbers like 30% to 50% profit margins, which sounds incredible to anyone wanting to leave their 9-to-5. But, according to a recent survey by Jungle Scout, most Amazon sellers report much lower profits, with the average landing around 10% to 20% after all expenses.
For clients in Darren’s program, things can get even more complicated. Several people have shared that, after adding up Amazon’s fees, inventory and storage costs, ad spend, and other branding expenses they weren’t told about upfront, they’re barely breaking even. For some, even if they’re making a small profit, it’s nowhere near the “life-changing income” they were sold on—and it’s definitely not enough to leave a traditional job behind.
This gap between expectation and reality has left quite a few past clients wondering what they really got for their money. The actual profit potential with Amazon FBA just doesn’t match up with the “freedom from the 9-to-5” dream they were promised.
Real Talk: Do Your Research First
Darren makes the journey sound transformational, with $10,000 monthly revenue supposedly within reach. But with the hidden costs, unclear success rates, and lack of transparency, prospective clients should question whether his promises truly add up. As Campbell himself says:
“We do this better than anyone else in the world.”- Darren Campbell
But does the program’s vague structure, high financial burden, and emphasis on mindset rather than practical guidance really back that claim?
If Darren’s program had a reliable blueprint for success, wouldn’t he be using it to build and sell brands himself rather than selling it to others? He positions FBA Brand Builder as a ticket to financial freedom, yet his focus remains on monetizing his “blueprint” rather than proving its effectiveness firsthand.
A Final Word for Those Considering the Program
If you’re thinking about joining, consider consulting with brand and marketing experts before you commit. Ask about the real costs, typical success rates, and whether Darren’s approach aligns with proven brand-building strategies. And if you’re a past client with a story to share or need advice, feel free to reach out to us at [email protected].