Kirsty: I have concerns here, and it has been, you know, they’ve (messages) just been deleted and disregarded for no reason.

Jordan: Yes, I completely understand that. I think it’s just the more, I think, you know, we want to handle those sorts of concerns more than anything, you know, instead of putting them out in the community as the only thing. But I completely understand where you’re coming from with absolutely everything. I guess, like, you know, even the amount of sales and things are frustrating for us too. But for me, I always stay fully transparent on the calls and having these chats and things. There are too many good signs with the product at the moment. The only bad thing, in my opinion, is being able to get that price point up, and it’s the only thing sort of putting us down.
Things have actually been performing pretty decently in the back end; we just need a little bit more of a push on the consistent sales and a little bit more volume. But the data got a little bit better as we put the price down, which is the most frustrating thing. I know, you know, we pushed the price back up yesterday, and we got one sale. But yeah, I guess that’s definitely the most frustrating thing.

Kirsty: Well, it’s like this: I have no other revenue. We are now on the mouth of Christmas, and I have no other way of putting any money into this. I have been sick with worry all weekend because I now have a bill from Amazon for advertising, and I have no way I’m going to be able to cover that. I’m not, like, trying to play poverty here. I’m not this person, but I have two young kids. I’m already homeless. I have exhausted every avenue that I have, and I have put everything that I have into this. I just feel like—I just don’t know what the answer is, guys. I am so, so tempted to pull this because there’s no way I can pay this Amazon bill.

Jordan: I completely, completely agree. I think a lot of people are in that same scenario at the minute. I think the biggest killer is the storage fees, and Q4 is always that little bit higher, which is incredibly, incredibly annoying. I completely understand everything you’re saying, and that was sort of the biggest lesson I learned last year. It was 2,000 units there, and that became the downfall of that, which was annoying. But, yeah, like I said, it’s completely understandable where you’re coming from. But, you know, we would say, “Right, what is our best course of action here to get as much back as possible?” There are a couple of different ways of doing that. I strongly believe we can, over these coming weeks, attract as many sales as we’ve had, if not a little bit more.

Kirsty: But how? Because, like, I have been told, Jordan, no disrespect, but I have been told all this before. So, like, how is this going to happen? Is this a miracle? I have the website up. I’ve spent money to get it SEO’d. I have a girl posting constantly. I also have a girl going through comments on TikTok, going through comments on Facebook groups. I have everything in place. I know what it takes to organically do marketing—that is what I do. But, like, I just don’t know how this is going to take off.

What else I noticed is there are so many ads running in the background. Whenever I was doing ads, I did a lot of Facebook ads, so I know they’re a bit different to Amazon ads, but we would have had two or three ads going at roughly £10 a day. We would have seen which ones were working and which ones weren’t. I understand, as well, that it has to be done over an algorithm period. Facebook ads don’t really kick in until three months. So, like, you know, this launched in September. This is now November. Surely those ads should have enough data in the background to go, “Right, this is working, this isn’t working.”

Jordan: That’s really what we do on a day-to-day basis. The initial launch keyword campaigns are launched. There are three different campaigns with the exact same keywords in them, and each one has a different match type—one broad, one goes for a more broad approach. Exact match is sort of your ranking campaign. What we then do with them after the first two or three weeks is pull the search term report (STR campaigns). That’s taking any of the words that we’re not targeting that we’ve actually converted for and putting them into a singular campaign. Then we’ve got four autos running there as well, which are all Amazon-categorized products.

Kirsty: I just feel, though, like, Jordan, there has been, like, that communication with Daz yesterday. He is admitting to fault on your side. Now, I understand people have to take off and all the rest, but why was your workload not covered? And then he turned around and said that he wasn’t sure of the cost that was involved in mine, but I had already sent this to Jake.
So it just seems that there’s an awful lot of miscommunication, and now in my head, I’m going, if this had been taken on and done properly, what I had been promised at the start, I don’t think we would be sitting here with this situation that we’re in. This is what I’m trying to get at. You know, he’s clearly admitted fault there. He’s clearly admitted that, you know, there was a major lack of things going on in the background and that he could only apologize for.

Jordan: I completely agree with where you’re coming from. But, you know, obviously, I was the one off, but I can assure you that, like, especially since the time we launched, there have been more eyes on all the accounts we have—more than ever, you know. I know Graeme was pulled in massively. Like, the Durians have eyes on every single account that do their daily checks versus the RAM managers and things now too. I don’t really know what that’s meant by that there. Maybe it’s on his side, because he was sort of dealing with all the communication on mine. But I can assure you there were more eyes than enough on the accounts.

I’ve said from the very beginning, too, I’ve always remained fully optimistic in it, you know, still doing in certain realms. And, you know, we’ve got an amazing list in there. It’s frustrating at our point when we can’t get the conversion that we need until we drop the price. I think it was around the 28th or 29th of October. You can see the conversion increasing in the back end.

Kirsty: But that’s not sustainable! Like, I can’t—that product’s costing me that, let alone then there’s Amazon’s fees on top of that and advertising. So all I’m hearing is drop the price.
I can’t drop the price. To date, we have not had a payment from Amazon. To date, we have sunk all this money in, and we’re now, to date, going to have to put in another £2,000 this month to cover. And, like, I just—I honestly, I honestly don’t know what to do, guys. Like, I am on the verge of a mental breakdown, and I say that fucking extremely cautiously. Like, how I didn’t take a breakdown the first time I went through the shit that I went through with that man taking that money off me to now—like, it is just like, how the fuck could I be so stupid that I’ve let this repeat itself again?

Like, I have nothing. I think I have something like £30 in my bank account to cover what I need to cover this week before my next wages come in. Then I have to allocate stuff for Christmas. But yet I have a bill here coming now from Amazon for £3,000, and then you say drop the price. I can’t drop the price. I can’t. I need to recover costs. I need to recover this money. I cannot—I cannot lose £20,000. I don’t have £20,000 to lose. I’m now paying the bank. We got a loan because we didn’t have that money. The cold hard cash that we had left was £7,000. We didn’t actually have the full amount, and that’s why we had to pay it in split payments.

And, like, I just—like, guys, the stress is next level. Like, the stress is next fucking level here. Like, I—I just, I can’t see a way out of this.

Jordan: You know, I know exactly where you’re coming from, Kirsty, one million, one million percent. Like, you know, me and the rest of the team have honestly—we pour our hearts into this. We want to do as much as we can to achieve as much success as we can for anyone on the other side of these calls. I can promise you that right now.

Kirsty: But honestly, Jordan, I haven’t seen that. Like, the experience that I have—I haven’t got that. I really haven’t. Anytime I have communicated or sent emails, it falls on deaf ears. I don’t get any response. It took for me to—I swear to God—I sat up worrying. My hands have actually come out in eczema. Like, my hands are so sore and flared up right now, it is beyond a joke because I am so stressed. And this is what happens whenever I get stressed. It only affects my hands—it’s just that type of eczema.

But, like, I sat up the whole weekend worrying, and it took for me to write a message into a group yesterday that somebody shit themselves over—that I had actually done that—and had to delete it, and then they sent me a message to try and rectify this. If I hadn’t done that, I wouldn’t have been communicating with you. On Friday, I’ve had problems with the Zoom links, and I reached out on Friday morning to you via email, via Mighty Networks—no response. I then reached out to Alan via email—no response. I did actually get him through Mighty Networks, but then he said it will be over ASAP—no response. I sent him another message—no response.

So, like, it took me to post a message that you didn’t want other people obviously clearly to see, to remove, for you to actually speak to me. Like that’s—so, like, you’re saying you’re doing all this stuff—I don’t get any of that. I haven’t witnessed any of that. That is not from my experience at all.
Another question I need to ask is, I want a copy of my very first meeting. I think it was a guy called Paul—not too sure. But our very, very, very, very, very first call—he promised us the sun, the moon, and the stars. And he also—there was something else he said on that meeting that I want to get the gist of as well.

Yes, the extra hidden costs. Like, we were not aware of these extra hidden costs. But because I was so—I’m already in Amazon. I sell on Amazon in my own UK thing. Yes, I’m not making an absolute fortune. I’m getting two, three hundred pounds extra a month. I’m happy with that.

In all honesty, I wasn’t wanting the big 10, 20,000 a month. I would be happy with a couple of extra grand a month. I would be happy to cover the cost of my inventory for me to even go and be able to buy the next order. Because I know Amazon is a building block—that you have to constantly hit the algorithms, hit everything. I am not naive to that whatsoever. But I did naively think that I would have the money now to at least put towards half of an inventory—half the stock.

And I haven’t. I’m out £2,000 extra. So I don’t know where I’m going to get the rest of this money off the back of these units. And then you’re saying, it’s because we need to drop the price. To drop the price? I can’t drop the price anymore. It’s put the price up or completely close it.

Kirsty: That’s my two options right now because I have no other way of funding this.

Jordan: When we’re at 100%, there’s nothing I would love more than to get that price up. I said by making the decisions and assumptions in the data, that’s when we brought the price down at the best. But now is the best time we have. We’ve got some good ranking for a lot of smaller keywords that we have been targeting. And I think if we do try and push the price up, see how long it lasts within some of those keywords for.

Kirsty: Honestly, keep being positive and hope that the next—guys, I’m sorry. I cannot keep being positive. This is my life. My life is in absolute ruins right now, and I am not desperate. I am the most optimistic. I am the most proactive person there is. And I have put everything on hold for this. I am now at the stage—I need resolution. I need something done. I cannot go any further. I legit cannot go any further.

One, for my own health. Two, for my sanity. And three, for my own actual finances, because I have loans that need paid every month. I’m paying £700 back on a £25,000 loan, and that’s not to mention the £7,000 that we paid in the course.