When Darren Campbell’s FBA Brand Builder program introduced Jake Canning as one of its standout success stories, he was hailed as proof of what the program could achieve. Jake’s $45,000 sales in just over two months became a highlight of Darren’s marketing, showcasing what could happen when you “trust the process.” But Jake’s recent behavior online tells a very different story.

Instead of embodying the professionalism and accountability one would expect from a brand owner, Jake has made inappropriate comments on TikTok targeting former FBA clients, bringing not only himself but also his employer into disrepute. This raises serious questions about the values being instilled by the FBA Brand Builder and whether it prepares its clients for the real-world challenges of running a business—or managing their personal reputations.

1. Jake Canning: A PR Nightmare in the Making

Jake’s journey was meant to be one of inspiration. His brand, Kindy Korner, was praised for achieving $45,000 in sales with a product price point of $150. Darren labeled it “one of the most profitable launches in the FBA Brand Builder’s history” and positioned Jake as an example of what’s possible within the program.

But Jake’s online behavior has tarnished his story. After a former client, Kirsty, shared her negative experience with the program on TikTok, Jake jumped into the comments to launch unnecessary, inappropriate, and highly personal attacks. His remarks went beyond defending the program and instead seemed to lash out at Kirsty directly, questioning her credibility and making condescending jabs like, “Hold yourself accountable for your own actions!”

What makes this worse is that Jake’s comments weren’t just about him—they reflect poorly on his employer. In today’s world, employees represent the brands they work for, and unprofessional behavior online often leads to repercussions.

Unsurprisingly, Jake’s employer has already been made aware of his behavior and is now addressing the situation internally.

2. What FBA Brand Builder Failed to Teach

Darren’s program claims to teach clients how to build sustainable brands, but it’s clear there are glaring gaps in its mentorship—particularly when it comes to personal branding and accountability.

A successful brand isn’t just about sales figures or product launches; it’s about the reputation of the person behind it. Jake’s comments not only tarnish his own credibility but also call into question the professional standards promoted by FBA Brand Builder. After all, what good is a program that doesn’t teach its participants how to handle criticism or conduct themselves professionally in public spaces?

3. Gary Tweed: A Footnote in FBA’s Credibility Problem

While Jake’s behavior has rightly become the focal point, it’s worth noting that he’s not the only one reflecting poorly on Darren’s program. Gary Tweed—who previously posed as a neutral outsider asking about the program—has also inserted himself into online discussions.

Gary, who’s related to Ryan Tweed (a member of Darren’s team) and attended Darren’s wedding, has tried to discredit critics by dismissing their concerns as a “vendetta.” His involvement, much like Jake’s, underscores the FBA Brand Builder’s pattern of creating a defensive, almost cult-like atmosphere where criticism is not tolerated. He may claim not to be involved but he's echoing the same words as the team behind it.

4. Accountability Matters: Lessons Darren’s Program Overlooks

What both Jake and Gary’s actions highlight is the lack of focus on accountability and professionalism within the FBA Brand Builder community. Clients are encouraged to celebrate short-term wins and project a polished image of success, but they’re seemingly not taught how to manage public scrutiny or handle conflicts constructively.

For someone like Jake, this omission has real-world consequences. His employer is now involved, and any reputational damage to them could result in disciplinary action. Meanwhile, Gary’s defensive comments only reinforce the narrative that Darren’s “family” dynamic is more about deflection than genuine support. If anyone spots similar comments from Gary to those published by Jake, you can contact his employer Gault Engineering.

A Brand Built on Quick Wins, Not Lasting Values

The FBA Brand Builder markets itself as a transformative community, but the behavior of its star pupils suggests otherwise. Instead of fostering professionalism and resilience, the program seems more focused on propping up short-term success stories to fuel its own marketing.

Jake’s online behavior—and the fallout it’s caused—should serve as a wake-up call for anyone considering the program. Building a brand isn’t just about sales figures; it’s about values, accountability, and personal reputation. Unfortunately, it seems Darren’s program is more interested in flashy numbers than teaching its clients the skills they need to thrive in the long term.

And Jake, if you’re reading this: Take a moment to reflect. Your employer already is.