So, you’ve handed over £6,500 for Darren Campbell’s FBA Brand Builder program, followed the eight-step “blueprint,” and launched your first product. Congratulations! But instead of celebrating, you’re hit with a surprise: the Growth Programme. At £150 a month, this “ongoing support” isn’t optional—it’s automatically added once you launch, regardless of how well your business is actually doing.
Let’s dig into what’s really going on here and why this extra cost feels more like a cash grab than mentorship.
Wait, Support Used to Be Free?
Yep, it did. Back in the day, clients got free support from Darren’s team until they hit £10,000 in sales. Sounds fair, right? Well, apparently not enough clients were reaching that milestone, so they changed the rules. Now, as soon as you launch your product, you’re automatically rolled into the Growth Programme at £150 a month.
Think about the timing. Just when you’ve spent most of your budget on launching your product, you’re told you need to pay more—whether or not you’re making any profit. You’re stuck between a rock and a hard place: fork over the money, or lose access to the guidance you were promised when you first signed up.
Paying for Help, Even If You’re Not Profitable
Here’s the key point: it doesn’t matter if your product is successful or barely breaking even. That £150 monthly fee applies to everyone. For some, it’s like being charged for swimming lessons after they’ve been tossed into the deep end.
So, what exactly do you get for this extra cash? Darren’s team says it’s ongoing mentorship and support, but plenty of clients have shared that the advice they’re getting feels generic at best. Responses from brand managers are often vague or surface-level, and some clients say the guidance isn’t worth the price.
From Mentorship to Monthly Subscriptions
When Darren pitches FBA Brand Builder, he emphasizes how his team will “hold your hand” and guide you every step of the way. He makes it sound like you’ll never be left alone to figure things out. But this £150 fee tells a different story.
It feels less like a continuation of mentorship and more like a paywall. If you’ve already invested £6,500 and followed their blueprint, why should you have to keep paying just to get basic support? It’s hard not to feel like the program is designed to keep squeezing money out of clients, no matter where they are in their journey.
It’s Not the First Hidden Cost
This isn’t the first time FBA Brand Builder has been called out for unexpected expenses. In “From Pitch to Reality: What Darren Campbell Doesn’t Tell You Before the FBA Brand Builder Call”, we highlighted how clients often end up spending far more than the initial £6,500 fee. Between branding, inventory, PPC management, and other hidden costs, the price of following Darren’s blueprint can quickly spiral out of control.
Now, the Growth Programme is another financial hurdle—just when clients might be struggling to make their first sales.
Is the Growth Programme Worth It?
So, does the Growth Programme actually deliver value? If you’re paying £150 a month, you’d expect expert guidance tailored to your business. But feedback from clients paints a different picture:
- Lack of Depth: Advice from brand managers often feels rushed or superficial.
- Generic Responses: Instead of tailored strategies, many clients report receiving boilerplate tips.
- Inconsistent Support: The quality of guidance seems to vary widely depending on who your brand manager is.
For £150 a month, you’d hope for high-level expertise, but many clients feel like they’re paying for the same vague encouragement they could find in free Facebook groups or online forums.
And the additional training videos?
Here’s what £150 a month gets you in Darren Campbell’s Growth Programme: a collection of training videos and resources covering topics like daily and weekly account checks, how to create a coupon, managing liability insurance, requesting reviews in bulk, and handling bad reviews. There’s also guidance on preparing for big sales events like Black Friday and Cyber Monday, running lightning deals, and uploading videos to Amazon Seller Central.
While these are useful basics for Amazon sellers, much of this information is already available online—often for free—through Amazon’s own seller resources or widely accessible blogs and forums.
For a program marketed as “ongoing mentorship,” this content feels less like advanced strategy and more like a repackaged beginner’s guide. At £150 a month, clients might reasonably expect tailored, high-level advice to help them scale their business, but instead, they’re getting generic tips and checklists that could easily be Googled.
It raises the question: is this fee really about providing meaningful support, or just a way to keep clients paying long after they’ve already invested heavily in the program?
Where’s the Transparency?
If Darren’s team genuinely believed the Growth Programme was essential to client success, why wasn’t this cost disclosed upfront? It’s not mentioned in the Discovery Call or onboarding materials, leaving clients feeling blindsided when it’s suddenly introduced.
FBA Brand Builder’s pitch is built on trust and mentorship, but the lack of transparency around ongoing costs like this raises some serious questions.
The Big Picture: Support or Upsell?
The Growth Programme feels like yet another example of FBA Brand Builder shifting the goalposts. What starts as a promise of all-in mentorship turns into an endless string of add-ons and upsells.
If you’re thinking about joining FBA Brand Builder, ask yourself:
- Can you afford £150 a month after launch, even if your product isn’t profitable?
- Does the program’s support actually add value, or is it just vague advice behind a paywall?
- Why wasn’t this extra fee mentioned before you signed up?
For those already in the program, the automatic shift into the Growth Programme is a reminder to look closely at what you’re getting for your money. True mentorship should be about support, not squeezing clients for more cash.