The following post was shared by Darren Campbell, founder of the FBA Brand Builder program, and outlines step-by-step instructions to flood Amazon with incentivized reviews for the HYDROS Portable Ice Bath Tub:

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What This Means

This isn’t an isolated incident. As we uncovered in “Are Review Manipulation Practices Hurting the FBA Brand Builder Community?”, incentivized reviews have become a normalized strategy within Darren Campbell’s program. For example, community members have openly discussed using third-party services or gift cards to buy reviews—another violation of Amazon’s clear policies.

Amazon’s Policy on Reviews:
Amazon explicitly prohibits any form of review manipulation, including incentivized reviews. Verified reviews must reflect genuine, unpaid customer experiences. Yet schemes like these blatantly bypass those rules to artificially boost product rankings.

What This Scheme Entails:

1. Reimbursed Purchases: Participants are instructed to buy the product and submit proof of purchase for a full reimbursement, effectively receiving the product for free.
2. Fake Reviews: These participants are then told to leave glowing 5-star reviews, inflating the product’s reputation and rankings.

Such actions are a blatant violation of Amazon’s policies, which prohibit incentivized reviews. Reviews must reflect genuine customer experiences without compensation, coercion, or incentives.

Video of the thread in the FBA Brand Builder community

Unethical Practices That Undermine Amazon's Trust

This isn’t just about one product or one post—it’s part of a systemic problem within the FBA Brand Builder community. As we highlighted in “Are Review Manipulation Practices Hurting the FBA Brand Builder Community?”, review manipulation harms everyone involved:

1. Consumers: Buyers trust Amazon’s reviews to make informed decisions. Manipulated reviews lead to poor purchasing experiences, eroding trust in the platform.
2. Honest Sellers: Legitimate sellers who follow Amazon’s rules are unfairly overshadowed by those gaming the system.
3. Amazon: The platform’s credibility takes a hit, making it harder for shoppers to trust product ratings.

Even more troubling, leaders like Darren Campbell and Ryan Tweed normalize these practices under the guise of “mentorship,” encouraging sellers to take risks that could result in account bans or worse.

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Similar Tactics Exposed by the FBA Brand Builder

This isn’t the first time Darren Campbell’s program has been linked to questionable tactics. Articles like “Teaching or Preaching? Darren Campbell’s Advice on Credit Applications” and “Generic Advice and Dismissive Responses” highlight a troubling pattern of unethical practices being normalized within his community.

For instance, Darren’s team has been caught advising clients to manipulate credit applications to secure loans—a strategy that mirrors the same disregard for ethical boundaries seen in the incentivized review scheme.

Additionally, “Jason McKay’s Motivational Mentorship: ‘Push Yourself’ – Into Debt?” discusses how Darren’s team prioritizes short-term wins (like artificially boosting a product’s ranking) over long-term success strategies. This fake review strategy is yet another example of their disregard for marketplace rules and honest competition.

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The Bigger Picture: Fake Reviews and Systemic Abuse

The fake review scheme promoted by the FBA Brand Builder highlights how these tactics are baked into their approach to “mentorship.” Participants are taught to prioritize gaming the system over building genuine, sustainable businesses.

This aligns with findings from “Breaking Down Darren Campbell’s FBA Brand Builder Claims”, which outlines how the program focuses on shortcuts rather than actionable, ethical advice. By flooding Amazon with fake reviews, Darren’s program encourages a culture of deception that damages everyone involved.

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Our Actions Against This Scheme

We’ve reported this fake review campaign to Amazon, providing the following evidence:

• Screenshots of Darren’s original post, which explicitly encourages incentivized reviews.
• Proof of participants submitting purchase screenshots to claim reimbursements.
• A video showing individuals engaging in this fraudulent activity.

Amazon’s review policies are clear, and this evidence demonstrates blatant violations. We hope Amazon will take decisive action to remove fake reviews and penalize those involved.

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What You Can Do to Fight Fake Reviews

Protect yourself and others by reporting unethical review practices directly to Amazon:

1. Report Suspicious Reviews: Use the “Report abuse” button under any suspicious review.
2. Contact Amazon Support: Submit screenshots, URLs, or other evidence of incentivized reviews.
3. Be a Savvy Shopper: Watch for unnatural patterns like sudden spikes in reviews or overly generic, overly positive comments.

For more tips, check out “The Psychology of FBA Scams: Selling the Dream”, which explores how these schemes manipulate aspiring entrepreneurs and shoppers alike.

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Conclusion: Fake Reviews Harm Everyone

The HYDROS Portable Ice Bath Tub scheme orchestrated by the FBA Brand Builder program highlights the urgent need to hold sellers accountable for these unethical tactics. Fake reviews not only mislead consumers but also create an unfair playing field for honest sellers and erode trust in Amazon’s marketplace.

We encourage readers to stay vigilant, report suspicious activity, and support transparency in online marketplaces. Programs like Darren Campbell’s must be exposed for their harmful practices, and together we can work toward a more honest and fair e-commerce ecosystem.

For more insights into Darren Campbell’s questionable practices, read:

• “Exposing the Tactics Behind Darren Campbell’s FBA Brand Builder”
• “Inside Jason McKay’s FBA Mentorship: Motivational Speeches Over Strategy”
• “The Real Cost of Darren Campbell’s Amazon FBA Dream”

Let’s stand together to protect the integrity of online marketplaces and hold sellers accountable for the harm caused by unethical practices.