Jordan McClean’s story is yet another example of how Darren Campbell’s FBA Brand Builder (FBABB) turns an unsustainable, short-lived Amazon FBA venture into a shiny “success story.” After joining FBABB in 2023 as a client, Jordan was heavily promoted as a standout example of the program’s ability to change lives. But by 2025, the reality of his business—much like those of other FBABB mentors, including Daz Tweed and Nicole Caldwell—paints a very different picture.
In this article, we’ll break down Jordan’s journey from bartender to "PPC guru" and FBABB mentor, the rapid rise and fall of his Hydros brand, and the troubling pattern of struggling clients being turned into mentors to bolster the program’s marketing narrative.
The Promised “Success Story” of Hydros
In late 2023, Darren Campbell took to social media to celebrate Jordan McClean’s ice bath brand, Hydros, as the "record-breaking launch of all time" for FBABB. Darren boasted:
“Jordan has crushed nearly $70,000 in revenue in only his first 31 days launched on Amazon 🇺🇸... He’s now made more money/profit in the last month than he would of made working one full year in his full-time job. Isn’t that ABSOLUTELY FUCKING MENTAL? LOL.”
This impressive revenue burst, achieved in an ultra-competitive niche, was paraded as undeniable proof that FBABB’s methods were transformational. Jordan quickly became the poster boy for the program’s success, and it wasn’t long before he was hired as a mentor to teach others how to replicate his achievements.
But behind this glossy marketing narrative, cracks in the Hydros story began to show. The quick rise of Hydros was anything but sustainable.
"We’ve literally cracked the Amazon code." – Sure looks like that’s working out great for Jordan, Darren.
Hydros in 2025: What Went Wrong?
Hydros, which launched with so much hype, is no longer available on Amazon as of January 2025. The product listing has disappeared after reportedly being out of stock for several months. According to Keepa data, the product hasn’t been available since November 2024, with the last unit sold as "used" for a heavily discounted $28.79.
Now on eBay at a Discount
What’s left of Hydros’ inventory is now being sold on eBay UK by a third-party company, Sparrow UK Logistics Ltd, for £39.99. Sparrow UK, which specialises in buying job lots and reselling products, is a far cry from the premium branding Darren proudly touted during Jordan’s launch.
No Second Product
Jordan’s brand has yet to launch a second product, despite earlier testing of a portable sauna. Whether this failure to expand is due to financial challenges, market saturation, or poor planning remains unclear.
What is clear, however, is that Hydros has failed to maintain its initial momentum and no longer aligns with the image of a thriving brand.
From Mentor to Questionable Expertise
Jordan has often been touted as a "PPC guru," a pivotal figure in helping clients optimise their advertising strategies. However, as we uncovered in our January 2025 article Behind the Curtain: The Truth About Darren Campbell’s PPC Management Outsourcing Scandal, Jordan’s role in PPC management was tied to a larger pattern of deception within FBABB.
Instead of providing genuine expertise, Jordan’s advice has frequently been simplistic and vague:
“If ads aren’t working, maybe just pause them and see what happens. Sometimes less is more.”
This kind of advice not only highlights a lack of understanding of Amazon’s PPC algorithm but also reflects the broader issues within FBABB—mentors providing guidance they’re not qualified to deliver.
Jordan’s UK Ltd Companies: Struck-Off and Forgotten
Jordan McClean’s business history tells a very different story from the one FBABB promotes. Marketed as a success story and mentor, his track record raises serious red flags:
Brand Builder Marketing Ltd (NI704367):
Registered in early 2024, with Jordan and Darren listed as directors, this company is now dormant. Darren resigned in November 2024, just as FBABB came under legal and public scrutiny. With no accounts filed and little activity, it seems poised to follow the same fate as FBABB Fulfilment Ltd.
FBABB Fulfilment Ltd (NI698604):
This joint venture between Jordan, Darren Campbell, and Jason McKay was supposed to handle client orders. Instead, it was dissolved after failing to file a single set of accounts. Darren Campbell owned 75% of the company, yet its failure speaks volumes about poor management and a lack of transparency.
A Pattern of Misleading Success Claims
Jordan’s story follows the same troubling pattern seen with other FBABB clients who are prematurely elevated as "success stories," only to later fail. Similar to Jordan, both Daz Tweed and Nicole Caldwell were presented as shining examples of FBABB’s success, only for their narratives to fall apart upon closer inspection.
Daz Tweed
- Revenue Claims: Darren promoted Daz’s $80,000 revenue as proof of his business acumen, but after deducting costs, his actual profit was a fraction of that figure.
- Business Dissolution: Daz’s company, Big Al Enterprises Ltd, was dissolved in November 2024 without filing accounts.
- Failed Product: His puzzle table frequently went out of stock and received mixed reviews, with an average rating of 3.8/5.
Nicole Caldwell
- Inflated Revenue: Nicole’s $250,000 revenue and $21,600 net profit were celebrated, but once real expenses were factored in, her earnings amounted to less than minimum wage.
- Marketing Deception: Her story was used to sell FBABB to new clients, despite the slim margins and unprofitable reality of her business.
Jordan’s Similar Trajectory
Like Daz and Nicole, Jordan’s early revenue numbers were cherry-picked to create an illusion of success. The collapse of his brand was conveniently ignored, and he was quickly repurposed as a mentor to support FBABB’s client acquisition strategy.
Fake it until you make it, right guys?
What You Should Be Asking Yourself
Jordan McClean’s story underscores the importance of transparency and accountability in Amazon FBA mentorship programs. Before committing to FBABB or similar schemes, consider these critical questions:
- Are the mentors qualified? What is their actual experience, and is it relevant to building a sustainable business?
- What happens if the first product fails? Does the program offer genuine solutions, or just empty motivational talk?
- Are the success stories real? Don’t just focus on revenue numbers—look deeper into profitability, long-term success, and sustainability.
Jordan McClean’s rise and fall within FBABB is yet another example of the program’s dependence on misleading marketing and unqualified mentorship. Like Daz Tweed and Nicole Caldwell before him, Jordan’s story reveals the cracks in Darren Campbell’s carefully curated narrative. For prospective clients, this is a reminder to look past the shiny success stories and ask the tough questions. True mentorship requires expertise, transparency, and a genuine commitment to client success—qualities FBABB continues to fall short on.
Oh, and one last thing—Jordan McClean, whose own brand disappeared from Amazon faster than an ice bath on a summer’s day, is reportedly now leading content production for FBABB’s updated program launching this week. Good luck, everyone!
At this rate, if your brand goes under, you might just score a spot on the FBABB team too. 🚩