If you’re paying £150 a month for the FBA Brand Builder Growth Program, you’d expect actionable guidance to scale your Amazon business. Unfortunately, as we’ve highlighted in previous articles, the program consistently delivers generic advice and lackluster mentorship.
Now, let’s add another chapter to this saga of underwhelming guidance: Jordan McClean’s recent session, where he appeared less like a business mentor and more like someone who’d wandered into a meeting unprepared—or perhaps, stoned.
This isn’t just one bad session, though. Jordan’s incoherence is emblematic of a deeper problem with the program: unqualified mentors delivering advice that’s as vague as it is impractical.
You can go relevant to your brand, you can go in, and you can find a random product. For me, the first product is all about mitigating every little bit of risk. All we need, every single one of us needs from our first product is consistent cash flow 12 months of the year, and obviously a little bit of profitability with that cash flow.
What that then lets us do is we can go down to the second, third product. I've got so many cool products I use in my night, where there is quite a few elements of risk involved, but I'm pretty confident in that. If I can go in now, when I've got money coming into my first product, take a little bit of a risk, order 50 units of this, bring it to market, see what it's like.
If I can't sell for this price, all falls through, I'll sell it, break even, get my money back, go find something else. If I hit straight gold with something like this here, the sky's the limit usually. The first product ultimately is the hardest to get up and running.
People can do it in six, seven, eight months. For me, it was like eight—God, it was pushing, I think it was like 16 months it took me from the very start to the launch phase, and there were various different things that affected why it took me so long. I can imagine the frustration, the pain, the suffering I went through, especially seeing—that was the hardest thing, being in this office, people talking about their COs every day.
I didn't know what that feeling had felt like, but then I went on 70K my first month, and that made up for all the times that I was feeling down and everything else. The old part is part of the process, for sure."
The Growth Program: A Rehash of Generic Advice
In our recent article, Generic Advice and Dismissive Responses – Inside the FBA Brand Builder Growth Program, we detailed how Darren Campbell’s team repeatedly fails to provide value for the hefty monthly fee. Meetings often feature tired platitudes and motivational rhetoric rather than strategies tailored to Amazon’s competitive marketplace.
One participant asked about handling slow sales, only to be told:
“If sales are slow, it’s about consistency. Keep tweaking your ads, and the results will come.”
This broad statement offers little for clients navigating Amazon’s advertising complexities, leaving them frustrated and unsupported. Similarly, questions about inventory management or scaling often result in vague suggestions like, “Plan ahead.”
Enter Jordan McClean: “Mentorship” at Its Worst
In a recent Growth Program session, Jordan attempted to guide a client on scaling beyond their first product. His advice? Astonishingly simplistic:
“Take a little bit of a risk in order of 50 units of this, bring it to market, see what it’s like. If it doesn’t sell for this price, all falls through, I’ll sell it, break even, get my money back, go find something else.”
The reckless suggestion to gamble on a product with no data or planning could spell disaster for clients with limited resources. Coupled with Jordan’s dazed delivery, the session felt more like an amateur brainstorming session than professional mentorship.
Repetition and Rambling
Jordan’s lack of focus was painfully clear throughout the meeting. At one point, he offered the nonsensical gem:
“The sky’s the limit, usually.”
How “usually” applies to scaling an Amazon business is anyone’s guess. With this kind of incoherent advice, it’s no wonder clients feel unsupported.
Notable Jordan Quotes: The Hits Keep Coming
- “If it doesn’t work, just move on, you know? Trial and error, that’s what this game is about.”
- While experimentation is part of any business, clients paying £150 a month expect structured advice, not vague suggestions to wing it.
- While experimentation is part of any business, clients paying £150 a month expect structured advice, not vague suggestions to wing it.
- “If your ads aren’t working, maybe just pause them and see what happens. Sometimes less is more.”
- This casual approach to Amazon PPC is reckless, as pausing ads can destroy a product’s ranking and sales momentum. Also, isn't Jordan meant to be a PPC genius?
- This casual approach to Amazon PPC is reckless, as pausing ads can destroy a product’s ranking and sales momentum. Also, isn't Jordan meant to be a PPC genius?
- “Just find a product you like and go for it. If you believe in it, chances are others will too.”
- This advice ignores market research, consumer demand, and profit margins—all essential to a successful Amazon FBA business.
- This advice ignores market research, consumer demand, and profit margins—all essential to a successful Amazon FBA business.
- “Honestly, at this stage, don’t worry about the data too much. Just take a chance.”
- Encouraging clients to ignore crucial metrics undermines the foundational principles of any e-commerce strategy.
- Encouraging clients to ignore crucial metrics undermines the foundational principles of any e-commerce strategy.
- “If your first product isn’t working out, don’t stress. There’s always another product around the corner.”
- While optimism is important, this dismissive attitude disregards the financial strain clients often face when launching a product. But, hey, spending £25,000+ to take a chance is small change, right?
- While optimism is important, this dismissive attitude disregards the financial strain clients often face when launching a product. But, hey, spending £25,000+ to take a chance is small change, right?
- “Numbers can be overwhelming. Sometimes it’s better to just trust your gut.”
- For a program marketed as data-driven, this comment is shockingly unprofessional and misleading.
- For a program marketed as data-driven, this comment is shockingly unprofessional and misleading.
- “Don’t overthink it. Amazon’s algorithm works in mysterious ways, and you just have to ride the wave.”
- Such mystical thinking provides zero actionable insight, leaving clients adrift in a sea of ambiguity.
The Mentor Problem: Inexperienced and Ill-Prepared
Jordan’s struggles are just one example of the systemic issue plaguing FBA Brand Builder: unqualified mentors who have little more experience than the clients they’re supposed to guide. As we’ve reported, many mentors are former participants whose own businesses failed before they were brought on board to mentor others.
Take Nicole Caldwell, whose experience launching a modestly successful Amazon brand was spun into a mentorship role. Or Jake Parker and Kayley Hutchison, whose ill-advised guidance on credit card applications and supplier quotes left clients scrambling to recover.
What connects them all is a glaring lack of real-world expertise. Instead of teaching clients to build sustainable businesses, the mentors push vague advice while steering participants toward paid services tied to Darren’s team.
A Bigger Issue: Misleading Program Promises
The Growth Program is marketed as a roadmap to $1 million in sales. But the reality couldn’t be further from the pitch. Clients are paying for “mentorship” from a team that lacks the knowledge and experience to provide actionable strategies.
And it’s not just Jordan’s session that raises red flags. Across the board, participants report feeling abandoned after their initial product launches, with mentors offering little follow-up support. This drop-off in attention suggests that Darren’s team prioritizes landing new clients over helping existing ones succeed.
TLDR; Jordan is an Idiot
The FBA Brand Builder Growth Program has become a cautionary tale for anyone considering paying for mentorship. From unqualified mentors like Jordan McClean to the hollow promises of scaling advice, it’s clear that this program prioritizes profit over delivering value.
To Darren and his team: If this is the best advice your mentors can offer, maybe it’s time to rethink who you have running these sessions. And Jordan? If you’re going to guide clients toward scaling their businesses, at least try to appear present and coherent.
As for those considering the Growth Program—our advice is simple: save your money. You’ll find better mentorship for free on platforms like YouTube or Reddit.