When you hear "Clients Executive," you’d expect someone who’s dedicated to helping others succeed. But in the case of Mark McKay, that title seems to be nothing more than a hollow badge.

This is a man whose own company, McKay Marketing Limited, lasted barely a year before fizzling out. Yet he’s somehow entrusted with guiding others through Darren Campbell’s FBA Brand Builder program. Spoiler: he’s doing a lousy job.

No Expertise, No Accountability—But Hey, It’s All Your Fault

Mark’s Instagram rants are a masterclass in deflection. If your Amazon business is failing, it’s not the dodgy advice or risky practices pushed by the program—Mark wants you to believe it’s entirely your fault.

Never mind that the program promotes buying fake reviews and offering gift cards to manipulate sales. Never mind the £150-a-month Growth Program fee or the additional PPC management costs. According to Mark, it’s all on you. What a motivational guy.

What Should a “Clients Executive” Actually Do?

Let’s break it down: someone in Mark’s role should be offering hands-on support, actionable advice, and genuine solutions when clients hit roadblocks. But instead, Mark gives clients silence, empty words, or, even better, has their questions conveniently deleted from community forums when they highlight serious problems.

So where’s the expertise? Where’s the proof that Mark knows what he’s doing? Oh, right—there isn’t any. His own company dissolved faster than a cheap Amazon product with bad reviews. But sure, Mark, tell us more about how success is just a mindset.

Paying Premium Prices for Subpar Support

Clients are forking over thousands for this program—£6,500 upfront, £150 a month for the Growth Program, and even more for additional services like PPC management. What do they get? Cliché Instagram quotes from Mark and absolutely zero accountability from the team.

It’s not just insulting—it’s a slap in the face to those who trusted Darren’s program with their hard-earned money. And Mark’s “it’s your fault” attitude? It’s about as helpful as a chocolate teapot.

Failed Businesses, Dodgy Advice, and Zero Responsibility

Mark’s personal track record doesn’t scream success, and neither does his approach to mentoring. Instead of guiding clients through their challenges, he’s busy blaming them while the program itself seems to be sinking under the weight of its own bad advice.

And let’s not forget the unethical tactics being pushed here. Fake reviews, gift cards, and encouraging clients to take on debt—this isn’t a business strategy; it’s a recipe for disaster. But don’t worry, Mark. Maybe you can use those motivational quotes to cheer up the people who’ve lost money following your team’s guidance.

Get a Real Job, Mark

Mark McKay isn’t a mentor—he’s a walking excuse machine. With no proven success of his own and a track record of blaming others, he’s the last person anyone should be taking advice from.

Mark, if you’re reading this, here’s some advice for free: save your dole money, pick up a copy of the Belfast Telegraph this weekend, and take a good, hard look in the mirror. Maybe it’s time you took accountability for something—like finding a job you’re actually qualified for. Spoiler: it’s not this one.