When you sign up for the FBA Brand Builder program, you’re not just paying for a shot at Amazon success—you’re putting your trust (and a hefty chunk of money) into the team behind it. With an upfront fee of £6,500 for the eight-stage program, £150 per month once you launch your product, and another £175 per month for PPC campaign management, this isn’t a small investment. And that’s before you even get into the other costs of starting and running your Amazon business.
For that kind of money, you’d expect to know exactly who’s guiding you, right? Like any credible training program, the people behind the curtain matter—they’re the ones who will make or break your success. So, it’s worth asking: who are these people? What qualifies them to claim they can lead you to a “million-dollar brand”?
This page dives into the key players behind the program—their backgrounds, their success stories (or lack of them), and what it all means for you. If you’re putting your future in their hands, it’s only fair to take a closer look at who they really are.
If we’re missing anyone from the team or details about their role, let us know—drop an email to [email protected]. We’re all about transparency, even if the program itself sometimes falls short.
FBA Brand Builder Team
Darren Campbell
Role: Founder
Background: Darren is the founder and face of the program, promoting it heavily as a gateway to financial freedom through Amazon FBA. His public persona leans on showcasing an aspirational lifestyle, with trips abroad and luxury purchases often highlighted as markers of the program’s success.
Concerns: Investigations and client feedback have raised questions about Darren’s tactics, including alleged misleading financial advice and inflated success stories. His encouragement of high-pressure sales tactics and restrictive contracts have left many clients feeling trapped and unsupported.
Previous marketing/e-commerce experience: None
Link to Article: Darren Campbell’s FBA Program Under Scrutiny
Daz Tweed
Role: Brand Manager
Background: Daz serves as a brand manager, guiding clients through the challenges of launching and scaling Amazon FBA businesses. With his first product launched as recently as January, his industry experience remains limited, leading to questions about his ability to navigate the complexities of the FBA process.
Concerns: While his approachable demeanor appeals to some clients, Daz's guidance often lacks depth. In a recent session, he advised, “Wait until you actually get a couple of concrete unit prices before you book the margins call,” a suggestion that some found oversimplified given the intricacies of supplier negotiations. For clients paying £150 a month, the value of his support has come under scrutiny.
Previous marketing/e-commerce experience: None
Link to Article: The Reality Check Behind Daz Tweed’s $80K Amazon ‘Success’ Story
Ryan Stewart
Role: Customer Success Manager
Background: Ryan Stewart, founder of the Amazon brand Fast Ambition, is promoted as a “million-dollar” success story within Darren’s program. However, his decision to join the FBA Brand Builder team as a Customer Success Manager raises eyebrows—why work under Darren if his brand is as successful as claimed? Before this, Ryan had no experience in e-commerce, and his achievements largely stem from within the program’s ecosystem.
Concerns: Ryan is frequently called upon to address disputes related to the program’s restrictive contracts and client dissatisfaction. This often puts him in the position of defending policies rather than providing direct value to clients. Combined with lingering questions about the true scale of Fast Ambition’s success, Ryan’s involvement seems more aligned with protecting the program’s image than supporting its members.
Previous marketing/e-commerce experience: None
Link to Article: Is Fast Ambition Really a “Million-Dollar” Amazon Brand? Here’s What the Data Says
Kayley Hutchison
Role: Weekly Group Mentor
Background: Kayley Hutchison leads weekly mentorship calls, addressing client questions and guiding them through the Amazon FBA process. Her experience appears largely tied to the program itself, with advice often echoing its materials rather than offering fresh, strategic insights.
Concerns: While approachable, Kayley’s advice sometimes lacks depth, focusing on generic strategies like waiting out supplier negotiations. She frequently redirects complex issues to other team members, raising doubts about her ability to handle high-stakes challenges independently.
Previous marketing/e-commerce experience: None
Link to Article: FBA Brand Builder is All About the Image
Jason McKay
Role: Business Development Manager
Background: Jason McKay acts as a key mentor and support contact for clients, guiding them through various aspects of Amazon FBA. However, his expertise appears limited, as his frequent beginner-level questions in forums highlight gaps in his knowledge.
Concerns: Jason often handles disputes around contracts and program policies, but his reliance on escalating issues rather than resolving them independently raises questions about his capability to deliver the expert guidance promised by the program.
Previous marketing/e-commerce experience: None
Link to Article: FBA Brand Builder’s Mentorship: Paying for Experts or Learning Alongside Them?
Jordan McClean
Role: Brand Manager
Background: Jordan McClean serves as a Brand Manager for FBA Brand Builder, mentoring clients on weekly calls about the Amazon FBA process. Promoted as a high-revenue seller and awarded "Highest Monthly Revenue" for his brand, Hydros, his experience appears closely tied to Darren's program rather than external e-commerce expertise.
Concerns: Jordan’s advice often lacks depth and specificity, with frequent referrals to other team members for more complex questions. Examples from mentorship sessions highlight a tendency to provide vague reassurances instead of actionable strategies, raising doubts about whether his guidance matches the premium fees charged by the program.
Previous marketing/e-commerce experience: None
Link to Article: Are You Really Getting the Support You Paid For? Let’s Talk About Jordan’s Mentorship
Ryan Tweed
Role: Brand Manager
Background: Ryan Tweed holds a client-facing position as a Brand Manager in Darren Campbell’s FBA Brand Builder program. Promoted as one of the program’s success stories, Ryan frequently shares his personal narrative of transformation—from modest beginnings to building a brand and achieving personal milestones. His posts often emphasize communication with brand managers, urging clients to consult them before making any changes to their listings.
Concerns: Despite being framed as a success story, Ryan’s role appears to lean more on motivational storytelling than delivering expert-level guidance. His advice often echoes the program materials rather than demonstrating advanced Amazon FBA knowledge. This, coupled with his heavy focus on selling the dream of financial freedom, raises questions about whether clients are truly receiving the high-level support they’re paying for—or simply being coached by someone still navigating the industry himself.
Previous marketing/e-commerce experience: None
Link to Article: FBABB’s Message to Clients: Emphasis on Communication, But Where’s the Expertise?
Jake Parker
Role: Brand Manager
Background: Jake Parker is one half of the mentorship duo alongside his partner, Kayley Hutchison. Together, they guide clients through the FBA Brand Builder program, focusing on product research and brand development. Their shared venture, JK Ecommerce Ltd, has faced financial challenges, with reports of £14,030 in net liabilities as of January 2024.
Concerns: Jake’s lack of prior business success and limited experience have led to mixed feedback from participants. Clients have criticized some of his advice, including promoting high-risk financial decisions like applying for AMEX Gold Cards through referral links, which benefit him directly.
Previous Marketing/E-commerce Experience: None
Link to Article: Two Inexperienced Mentors, Countless Missteps: Inside the FBA Brand Builder Coaching Fiasco