The “Mistakes” Darren Admits to Aren’t the Real Problem
Real stories, hard facts, and what they don't tell you.
The “Mistakes” Darren Admits to Aren’t the Real Problem
Darren Campbell admits to "mistakes" in his FBA Brand Builder program, but is financial ruin for clients just part of his learning curve?

In his latest video, Darren states, “In the very beginning, transparently, we made mistakes, like any business in the very beginning. But we’re getting better and better and better every single day.” While this acknowledgment might sound sincere, it skirts around the real issues highlighted in our previous investigations:

For further reading, see our breakdown of Darren’s “mistakes” and their implications in “Breaking Down Darren Campbell’s FBA Brand Builder Claims: A Closer Look at His Video Pitch”​.

I own the company The FBA Brand Builder, and what my company does is we help people build brands from scratch. Whether you're in a job, whether you're in a business, whether you have any qualifications or not, we're now able to give people the opportunity. We never would have had this otherwise to go on there and change their life.

And during our short time together, I'm very, very proud to say that we've helped dozens and dozens of people. Now obviously, as The FBA Brand Builder has grown and obviously evolved, so have I. Now what I knew two years ago compared to even six months ago is completely different to what I now know today. So many people come on and talk about their wins and talk about all these big things that they're doing, which is great, but none of them come on and talk about the things that don't work out or the things that are the losses.

And we can't guarantee everyone will be successful, but what I can guarantee you is you will not find anywhere else in the world with a better opportunity to go on and change your life for real. And most importantly, be able to get the support and help anywhere else in the world that The FBA Brand Builder gives. We don't take any of the profit; we help them build the business and the brand.

The Brand Builder obviously then puts in their own money into the business because it's their brand at the end of the day. 100% theirs, 100% profit, 100% everything. And sometimes people just go looking through The Brand Builder, pour their heart and soul into it, and their first product doesn't go incredibly well
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We will work with you to try and launch a second product, a third one, or a fourth one. We've now made it more feasible than ever. We're not telling people to go in here and spend 15 or 20 grand on their first product or their first brand.

In the very beginning, transparently, we made mistakes, like any business in the very beginning. But we're getting better and better and better every single day. All the biggest and most successful companies in the world that you know today, Tesla, Disney, McDonald's, Amazon itself, all had to figure out in the beginning. All had to go through the pain and problems and suffering before they became the brands that you all know today, that we all love.

And finally, I've made a ton of mistakes in this journey, and I will continue to make mistakes in this journey. Every single time that someone's come into this business and it's been a problem, it's hurt me, I've had pain and suffering, I have always fought and learned from it, and I've always used that as fuel to keep going.

I've always said I'm not the smartest leader, I'm not the smartest entrepreneur. I'll tell you one thing, I am the person that will always figure it out. And if you ask the people that I lead in my company, what they think of me, they might not be happy with the things I say to them at that given moment, but they always know that I have their best interests at heart, and they always grow from it.

And even though me and my team may have impacted hundreds of lives already, in terms of The FBA Brand Builder going and obviously the lives that we're going to change, we're only getting started. Let's go!
- Darren Campbell, FBA Brand Builder

“We Can’t Guarantee Success” – A Convenient Disclaimer

Darren states, “We can’t guarantee everyone will be successful, but what I can guarantee you is you will not find anywhere else in the world with a better opportunity.” This broad claim deflects responsibility for systemic program flaws that we’ve uncovered:

  1. Opaque Processes: Participants are left questioning the criteria behind key decisions like product selection, as described in “Jason McKay’s Motivational Mentorship: ‘Push Yourself’ – Into Debt?”​.

  2. Cost Escalation: Advertising and operational costs far exceed initial expectations, as highlighted in “Generic Advice and Dismissive Responses”​.

  3. Misleading Motivational Rhetoric: Phrases like “trust the process” mask the lack of actionable advice, as seen in “Inside Jason McKay’s FBA Mentorship”​.

Read “The Real Cost of Darren Campbell’s Amazon FBA Dream” for more on the financial risks participants face​.


What Darren Doesn’t Say: The Financial Fallout for Clients

While Darren concedes that first products may fail, saying, “Sometimes people just go looking through The Brand Builder, pour their heart and soul into it, and their first product doesn’t go incredibly well,” he avoids mentioning the long-term financial impact of these failures.

  • Debt Risks: His team’s advice on inflating income for credit applications has left participants vulnerable to legal and financial troubles, as we detailed in “Teaching or Preaching?”​.

  • Lack of Control: Darren claims his team provides unmatched support, but many clients report being sidelined in critical decisions, as shown in “Growth Program Shortcomings: Broad Advice, Hidden Costs”​.

Refer to “Can You Really Make Six Figures with Darren Campbell’s Amazon FBA Program?” for a deeper dive into the misleading financial narratives​.


Darren’s Comparisons to Big Brands: Misleading at Best

Darren states, “All the biggest and most successful companies in the world that you know today, Tesla, Disney, McDonald’s, Amazon itself, all had to figure out in the beginning.” But comparing individual entrepreneurs risking personal finances to corporations with access to venture capital is disingenuous.

  • Reality Check: Unlike Tesla or Disney, FBA participants often rely on personal savings or credit to launch their businesses, making the stakes much higher and riskier.

  • Selective Success Stories: Darren’s comparisons gloss over the fact that most FBA sellers don’t experience consistent profitability, as explored in “Exposing the Tactics Behind Darren Campbell’s FBA Brand Builder”​.

For more on Darren’s use of exaggerated success comparisons, read “Inside the FBA Brand Builder Awards Night: Are These Success Stories Real?”​.


Accountability vs. PR Spin

Darren ends his video with, “Even though me and my team may have impacted hundreds of lives already… we’re only getting started. Let’s go!” While it’s framed as an inspiring message, it does little to address the concerns raised by participants and independent investigations:

  • Dismissal of Criticism: Darren often labels valid concerns as “noise,” as we explored in “Generic Advice and Dismissive Responses”​.

  • Avoiding Structural Fixes: There’s no mention of changes to prevent further harm, such as transparent product selection criteria or financial risk disclosures.

For insights into Darren’s tactics to manage criticism, see “Breaking Down Darren Campbell’s Marketing Claims”​.


Conclusion

Darren’s latest video is a calculated PR effort, framing systemic issues as minor learning experiences and sidestepping accountability for the financial harm caused by his program. Aspiring entrepreneurs should approach his promises with skepticism and seek transparency before committing.

For more context, explore:

By connecting these dots, readers can see the bigger picture: Darren’s program is built more on hype than on sustainable, actionable strategies.

So don’t worry, Darren—those “mistakes” you’ve acknowledged aren’t really mistakes, are they? After all, financial ruin, destroyed relationships, families teetering on the edge of homelessness—surely that’s just part of the entrepreneurial “learning curve” you’re so fond of mentioning. As long as you’re growing and evolving, who needs accountability? Keep paving your way to success on the backs of your clients’ hard-earned money—it’s all part of the journey, right? Let’s go!

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