When Darren Campbell and his team casually dismissed us as "outside noise," we saw it as an opportunity—a challenge to amplify the voices he wanted to ignore. In just a few months, FBA Brand Grifter has grown from a small initiative into a powerful advocate in the Amazon FBA space. We’ve exposed the cracks in Darren Campbell’s FBA Brand Builder (FBABB) and provided a much-needed platform for those impacted by exploitative practices.
Our Guestbook and newly launched Q&A Hub have collectively received over 500 comments from more than 100 individuals, sharing their experiences and seeking guidance. Coupled with this engagement, we’re now attracting four times as much organic traffic as the FBA Brand Builder website—a clear indicator of the trust and credibility we’ve built.
As a seasoned marketer with no chip on our shoulder—just a burning desire to ensure the public is fully informed before making purchasing decisions—we’re only getting started. As we step into 2025, the momentum behind our mission has become undeniable. Let’s dive into how far we’ve come, the numbers driving our growth, and how the "outside noise" is becoming an unstoppable force for change.
Explosive Growth: The Numbers Don’t Lie
From keyword analytics to site traffic, the data paints a compelling picture of how quickly we’ve captured attention—and why FBABB and others can no longer ignore us.
Keyword Growth
Google Keyword Planner reveals explosive growth for search terms like “FBA Brand Grifter,” which has seen a staggering 9,900% increase in searches over the past three months. People are actively seeking the truth about the FBA Brand Builder program—and they’re turning to us for answers. Even searches for “FBA Brand Builder” have surged by 900%, though Darren Campbell likely isn’t thrilled about the reasons behind this spike.
You can verify these figures by using Google's Keyword Planner Tool.
Community Site Traffic
Our Discourse community stats tell an equally powerful story. In December alone, our private community logged 56,300 pageviews, averaging over 2,000 daily. These aren’t passive visitors—they’re engaged individuals sharing experiences, seeking support, and working together to shine a light on unethical practices.
For a community launched just months ago in late 2024, these numbers are extraordinary and demonstrate the strength of our growing movement.
Dominating the Digital Landscape
When it comes to domain ratings and backlinks, the data speaks for itself:
- FBA Brand Grifter: Domain Rating 46, with 278 backlinks from 124 linking websites.
- FBA Brand Builder: Domain Rating 19, with just 18 backlinks from 11 linking websites.
What does this mean? Our higher domain rating shows that search engines trust us significantly more, while our robust backlink profile highlights the visibility and credibility we’ve achieved in a fraction of the time. In stark contrast, FBABB’s weak online presence undermines Darren Campbell’s claims of being a leading figure in the Amazon FBA space.
You can verify these figures yourself by using Ahrefs Website Authority Checker.
The Zab Twins and The FBA Startup
For further context:
- TheZabTwins.com: Domain Rating 7, with 53 backlinks.
- TheFBAStartup.com: Domain Rating 8, with 138 backlinks.
These figures reinforce what we’ve already observed: other players in the Amazon FBA niche, including Darren’s mentors, the Zab Twins, have struggled to gain significant online traction. Meanwhile, FBA Brand Grifter has rapidly established itself as a trusted hub for both current and former clients of these programs, standing out as a credible source of information and support in a crowded industry.
You can verify these figures yourself by using Ahrefs Website Authority Checker.
Visibility Spikes and Media Impact
Interestingly, FBABB’s few noticeable spikes in visibility have been driven by outside forces—namely, the Belfast Telegraph’s damning investigations. The newspaper’s coverage of fake Amazon reviews and Darren Campbell’s questionable financial practices brought attention to the program, but for all the wrong reasons.
In contrast, FBA Brand Grifter has seen its visibility grow organically. Through word-of-mouth and consistent, impactful content, we’ve built an audience that values transparency and accountability—something FBABB has continually failed to deliver. This distinction highlights the difference between forced attention driven by scandal and genuine engagement built on trust.
You can take a look at Google Trends to verify this data for yourself.
Why the Industry Is Watching Us
Even FBABB’s competitors are taking notice. Several ethical Amazon FBA training programs have approached us, expressing interest in acquiring our website. They recognize the value of our rapidly growing audience and the trust we’ve cultivated in just a few months.
If we choose to sell, it won’t signify a retreat. Instead, it will be a strategic move to ensure that the mission we started continues to flourish under new leadership. But if we don’t sell, our dedication to exposing exploitative practices and supporting those affected will only grow stronger. Either way, 2025 is set to be a defining year for FBA Brand Grifter and the movement it represents.
The Message to Darren Campbell and the FBA Brand Builder Team
For Darren Campbell and his team, the reality is undeniable: our growth isn’t slowing down. The longer FBABB evades accountability, the louder the calls for transparency will become. The data shows that people are actively seeking the truth, and with every keyword search, pageview, and backlink, we’re making sure they find it.
But Darren, this doesn’t have to be the story. You have the opportunity to show empathy to those who feel misled by your program. We’ve even proposed a bursary initiative to assist the clients most affected—a step that could begin to repair the damage and restore trust.