In a public statement addressing the recent Belfast Telegraph investigation, Darren Campbell, founder of The FBA Brand Builder, expressed outrage at the publication’s claims. Campbell publicly labeled the report as an “unjust attack” and threatened to take legal action, asserting that the article’s allegations were “false” and aimed to damage his reputation.
But in a private video shared only with his community, Campbell’s tone and response tell a different story. Instead of flatly denying the claims, he characterizes them as “old news,” as though the Telegraph report is dredging up a minor, dated issue. However, as recent client testimonies show—and as the Telegraph documented—these practices, including advising clients to inflate income on credit applications, have taken place within the last few years, making his downplay of the issue as “old news” seem misleading.
Campbell’s Public Denial and Legal Threat
In his official public response, Campbell claimed that the Telegraph’s allegations were “false” and portrayed them as a direct assault on his program’s reputation and credibility. In a move that sought to rally public support, he threatened a “multi-million” lawsuit to “defend the truth” and counter what he described as lies that attack the very heart of his business.
Yet, his private video fails to address the details of these claims or offer a clear rebuttal. Instead, Campbell focused on reframing the article as proof of his program’s success, suggesting that the only reason for the Telegraph’s interest was because of the program’s rapid growth and impact. The private message skips over the allegations entirely, choosing instead to cast himself as a successful figure being targeted by critics, sidestepping the validity of the claims.
A Growing Divide: Public Statements vs. Private Messages
What’s troubling about this contrast is the inconsistency it reveals. To the public, Campbell categorically dismisses the allegations and brands them as lies. Yet, in private, he simply brushes them aside as if they’re inconsequential and outdated. This evasive approach has left clients and observers alike questioning the authenticity of Campbell’s responses and his commitment to transparency.
Recurring Client Concerns and Unanswered Questions
For many clients, Campbell’s messaging strategy does little to address the ongoing concerns they’ve raised about the program’s practices. Clients have repeatedly reported issues ranging from inflated promises to unexpected costs, opaque support systems, and pressured financing options. These themes, highlighted in the Belfast Telegraph’s investigation, are not issues from “years ago”—they reflect current, widespread experiences shared by those actively participating in the program. Campbell’s inability to address these matters directly, especially in light of the allegations, raises more questions about the program’s practices and his leadership.
The Risk of Legal Action and More Evidence Emerging
By pursuing legal action against the Telegraph, Campbell risks exposing further evidence from both clients and his team that could corroborate the investigation’s findings. The Telegraph has already confirmed its reporting is based on documented sources, including videos and chat logs, and the growing number of clients willing to speak up about their experiences suggests that more evidence could surface if a court case proceeds.
While Campbell’s public stance claims the allegations are baseless, his private message suggests a reluctance to confront the details. This inconsistency speaks volumes, and as more clients continue to step forward, it’s becoming increasingly clear that transparency is essential—not only for FBA Brand Builder’s accountability but also for the well-being of those who have invested heavily in the program.
Moving Forward: A Call for Accountability and Transparency
Darren Campbell’s FBA Brand Builder program has attracted widespread attention for promising rapid success, but it now faces intense scrutiny as clients demand clarity, accountability, and honest responses to their concerns. Whether or not Campbell pursues legal action, the call for transparency and ethical business practices remains loud and clear. For now, the discrepancies in his public versus private statements only deepen doubts and reinforce the need for an open, honest conversation about what the FBA Brand Builder program truly entails.
Have Your Own FBA Brand Builder Experience? Share It With Us
If you’ve participated in Darren Campbell’s FBA Brand Builder program and would like to share your story, we’d love to hear from you. We’re working to ensure clients’ voices are heard, and your experiences—positive or negative—can help others make informed decisions.
We’re dedicated to protecting your anonymity, and no details will be published without your approval. You can reach out to us directly for a confidential discussion or, if you’d prefer, we can put you in touch with an independent journalist currently investigating the story. Your story matters, and together we can work to bring transparency to this program.