One of the most worrying trends revealed in Darren Campbell’s FBA Brand Builder weekly calls is the persistent message to "just move forward," no matter the risks or consequences. This blind encouragement leaves clients vulnerable, confused, and financially strained.
Below, we unpack 10 quotes from real calls that expose the program’s reckless advice and its damaging consequences.
1. “Move forward with what you have.”
During a call, a participant expressed concerns about incomplete compliance documentation required for shipping their product to Amazon’s warehouses. The team’s response? Ship it anyway.
This blasé attitude disregards the risk of Amazon rejecting shipments due to non-compliance, which can result in hefty fees, delays, and even account suspensions. Worse, when the client asked what to do if the shipment was flagged, they were told, “We’ll cross that bridge when we get to it.”
This isn't just bad advice—it's downright irresponsible. Compliance isn’t optional on Amazon, and shipping without proper documentation jeopardizes the client’s entire business.
2. “Don’t worry too much about FDA approval right now.”
A client launching a product requiring FDA approval (a requirement for food, supplements, and certain health products) was told by the team to skip the approval process and deal with it later.
This advice blatantly ignores legal regulations, leaving the seller exposed to penalties from the FDA, possible bans from Amazon, and even lawsuits. When the client voiced concerns, the team offered no real solutions. Instead, they doubled down on speed, framing delays as the "bigger risk."
The client later discovered that bypassing FDA approval could also result in customers reporting the product for safety issues, which could lead to catastrophic reviews and a suspended listing.
3. “Amazon rarely follows up on these issues.”
This was the team’s response when another seller flagged suspicious supplier documentation. The client had received product certification documents that looked forged and was worried Amazon might flag the issue.
Instead of suggesting the client switch suppliers or consult a legal expert, the team dismissed the concern, saying Amazon would “probably let it slide.”
When pressed further, they offered no backup plan if Amazon caught the irregularity, leaving the client completely exposed. A seller relying on this advice risks having their account permanently banned—a life-altering consequence for anyone depending on Amazon for income.
4. “The faster you ship, the faster you sell.”
A client raised concerns about quality control, stating they hadn’t had time to inspect their inventory before shipping it to Amazon’s warehouses. The team’s advice? Send it anyway.
“Speed is what matters right now,” the mentor insisted, completely ignoring the client’s concern that faulty products could result in a flood of negative reviews. When the client pushed back, they were told, “You can always fix the issue later.”
However, fixing an issue “later” on Amazon often involves fighting to recover a damaged brand reputation, dealing with returns, and possibly losing organic ranking—all of which can destroy a business before it even gets off the ground.
5. “You can always adjust later.”
When a client hesitated to price their product competitively, citing concerns about losing money, the team encouraged them to “just set it high” and worry about price adjustments after launch.
The client was understandably worried that their high price point would deter customers and hurt their ability to gain traction. Instead of addressing these concerns or recommending a pricing strategy, the team waved it off, saying, “The algorithm favors activity, not perfection.”
This kind of vague advice leaves sellers with no roadmap for handling pricing, potentially leading to lost sales and poor rankings.
6. “We’re not here to slow you down.”
When one seller asked about resolving a trademark dispute before launching their brand, the team advised them to push forward anyway, saying, “We’re not here to slow you down.”
Rather than addressing the serious implications of a trademark dispute, the team dismissed it as a minor obstacle. The client was left to navigate the issue alone, with no legal guidance or support, risking potential lawsuits and having their Amazon account flagged for selling under an unverified brand.
7. “Amazon wants activity—they’ll reward it.”
One participant shared that they were running dangerously low on inventory and couldn’t restock in time. The team advised them to create a “restocking campaign” to maintain the appearance of consistent activity, even if it wasn’t true.
This suggestion is not only misleading but also a violation of Amazon’s policies. Fake restocking campaigns can lead to account suspensions if flagged, which the team failed to mention.
8. “If you’re not advertising, you’re not selling.”
When a client raised concerns about spending too much on PPC ads with little to no return, they were told to “keep spending.” No effort was made to review the campaign, adjust targeting, or explore more cost-effective marketing strategies.
The advice left the client pouring more money into ineffective ads, compounding their financial losses and creating a cycle of frustration and doubt.
9. “Scaling is messy—you’ll figure it out.”
One client in Stage 7 of the program asked for advice on scaling their inventory to meet increasing demand. Instead of detailed guidance, the team offered vague platitudes like, “Scaling is messy—you’ll figure it out.”
The client was left scrambling to find reliable logistics partners and manage skyrocketing shipping costs on their own.
10. “We’ll cross that bridge when we get to it.”
In perhaps the most emblematic quote of all, this was the team’s response to a client asking about managing refunds and returns. Instead of providing a structured plan or policy, the mentor brushed it off as a problem for “future you.”
This flippant approach not only leaves clients unprepared but also erodes their trust in the program.
Reckless Advice, Real Consequences
These quotes reveal a troubling pattern of reckless guidance within Darren Campbell’s program. Clients are pushed to act quickly, often ignoring vital steps and safeguards, under the guise of "progress."
This “move forward at all costs” mentality prioritizes short-term wins and flashy success stories for the program’s marketing over long-term stability for its clients. For sellers relying on this advice, the consequences can be devastating—financial losses, account suspensions, and brand damage that’s impossible to recover from.
If you’re considering Darren’s program, these calls offer a sobering glimpse into what you’re signing up for: a mentorship that seems more interested in speed than sustainability. Is that a risk worth taking?