Our ongoing look into Darren Campbell’s FBA Brand Builder program has turned up something new that clients may not be aware of—hidden referral fees.
While Campbell’s team actively encourages clients to open business accounts with Revolut (with Wise as a backup), they don’t mention that they’re likely earning commission on these sign-ups. Revolut and Wise both offer referral programs that could mean extra cash for Darren whenever someone sets up an account through the provided links.
Revolut and Wise: The "Preferred" Choices
In the FBA Brand Builder training, Revolut is the top choice for business accounts, with Wise offered as an alternative. Clients are led to believe these are simply the best options for building an Amazon brand, but they’re not told about the referral links involved. If someone signs up using these links, Campbell’s team could be earning a commission—usually anywhere from £50 to £100 per business account. That’s a decent chunk of change, especially if multiple clients are following this advice.
Why Referral Fees Should Be Disclosed
Referral fees aren’t unusual in business, but transparency about them is crucial. When people sign up for an expensive program like FBA Brand Builder, they’re paying for trustworthy, unbiased guidance. If there’s a financial incentive for certain recommendations, that should be clearly stated.
Many business coaches and educators openly disclose any affiliate relationships as a way of staying transparent and maintaining trust with their clients. This isn't about avoiding referral programs altogether—it's about being upfront with clients so they know all the factors in play.
What Clients Should Know
For clients who have already invested thousands into the program, it can feel frustrating to learn there may be hidden motives behind some of the recommendations. Clients assume the advice they’re getting is focused on their success, not additional revenue streams for the program.
If Revolut and Wise are genuinely the best choices for clients, there’s no reason not to be upfront about any referral fees the team might receive.
Bottom Line: Trust Starts with Transparency
If you’re paying for premium coaching, transparency is key. As questions continue to build around hidden costs and financial incentives in Darren Campbell’s FBA Brand Builder, being open about referral fees could be an easy step toward rebuilding client trust. Clients deserve to know if there’s a financial kickback involved when they’re pushed towards specific platforms.
If you’re a client of FBA Brand Builder and have noticed something similar, we’d love to hear from you. Your input could help others make informed choices. Everything will be kept confidential, and nothing will be shared without your approval.