Let’s talk about a growing concern that’s been whispered in corners of online communities and now shouted from the rooftops by disillusioned clients.
Darren Campbell’s FBA Brand Builder program, which promises transformation and financial success, appears to have another side—a darker, controlling one. From silencing critics in private spaces to shutting down conversations in public forums, the program’s pattern of stifling criticism is becoming harder to ignore.
When Questions Get Quietly Swept Away
Recently, a member of the NI Business Facebook group posed a simple, yet telling question:
"Looking to know if anyone on here has built a business through Darren Campbell at the FBA Brand Builder? Thinking about going on the program but unsure as receiving mixed reviews. Thanks all."
In just a few hours, the post exploded with comments—74 in total. And they weren’t pretty. The overwhelming response was negative, with users sharing their frustrations about everything from hidden fees to underqualified mentors. For someone on the fence about joining, it would’ve been enough to reconsider.
But, as is typical for posts like this, the thread didn’t last long. As the comments poured in, the post was suddenly gone—reported and removed. If you’ve followed how Darren’s program operates, this kind of cleanup job shouldn’t come as a surprise. Posts critical of the program, especially in groups like NI Business, rarely stay up for long.
Why the Silence Feels Intentional
Now, let’s address the elephant in the room. While there’s no direct evidence that Darren or his team are behind these reported posts, the pattern is too consistent to ignore. It’s almost like there’s a full-time effort to control the narrative—both in private forums and on external platforms.
For instance, in their own Mighty App, we’ve seen examples of comments being altered to fit a rosier narrative. One user, Rob, voiced frustrations about hidden fees and taking out additional loans just to keep up. The next thing he knew, his comment was mysteriously rewritten, prompting him to ask publicly:
"Umm, I didn’t write this. Why was my comment changed?"
This kind of behavior sends a clear message: Criticism isn’t just unwelcome; it’s actively rewritten, removed, or reported.
David’s Story: When Transparency Doesn’t Go Both Ways
Another client, David, shared a post about his own struggles. Despite following the program “to a T,” his Amazon business had turned into a financial disaster. After sinking over £20,000 into the venture, he found himself losing money and was forced to liquidate his product.
David’s post wasn’t a personal attack—it was a call for transparency. He wanted others to know that not all success stories are real and that the journey is fraught with challenges. But posts like David’s? They don’t stay up for long either.
This isn’t a new development. The program has a long history of removing anything that contradicts its polished image. But now, with more clients finding the courage to speak out, these examples are becoming harder to bury.
Ignored Pleas for Help: A Tale of Silence
One client’s experience perfectly illustrates the broken support system within Darren Campbell’s program. After waiting months for clarity on their Amazon account’s status, they reached out to Ryan Stewart, detailing how the mounting toll of inactive ads and storage fees had strained their finances, mental health, and family life. They even mentioned being unable to afford a birthday party for their child because of the financial pressures.
Ryan’s response was little more than vague reassurances, offering no real solutions. Left without actionable help, they had to grapple with their deteriorating situation on their own.
Another member faced similar neglect. After their Amazon Seller account was locked due to "suspicious activity," they posted in the program’s community asking for help—specifically for contact details to reach Amazon customer service.
Over 11 hours later, the post sat unanswered. This lockout could stem from actions taken by the team without informing the client, or perhaps Amazon caught wind of the fake review processes that the team reportedly encourages to inflate positive feedback on clients' products.
Either way, posts like this, which highlight unresolved issues, are often ignored or quietly deleted, leaving clients stuck with no resolution and no support.
These stories paint a troubling picture of the program’s so-called mentorship and guidance. Clients are sold on the promise of unwavering support, but when challenges arise, they’re often met with deflection, inaction, or outright silence, forcing them to fend for themselves.
What Does This Say About Accountability?
For a program that claims to promote accountability, the actions of Darren’s team suggest otherwise. Instead of addressing concerns head-on, they seem more focused on controlling what clients see, hear, and say.
Here’s the thing: real transparency means allowing conversations to happen, even when they’re uncomfortable. It means owning up to mistakes and addressing concerns instead of trying to make them disappear.
The more people speak out, the clearer it becomes that these silencing tactics aren’t just damaging—they’re unsustainable. Whether it’s on the Mighty App or in public forums like NI Business, critical voices are getting louder.
Negative Voices are Silenced
For prospective clients considering this program, remember that where there’s smoke, there’s often fire. The pattern of silencing critics, altering comments, and reporting discussions should raise red flags for anyone thinking of signing up.
And for Darren and his team? It’s time to rethink this approach. You can only bury the truth for so long before it comes roaring back with a vengeance. Transparency isn’t a threat—it’s the first step toward rebuilding trust. Until then, the voices of dissatisfied clients will keep finding ways to be heard.