In the wake of the Belfast Telegraph’s recent exposé on the FBA Brand Builder program run by Darren Campbell, it’s time for a stark warning to those who actively promote this course online. From influencers posting glowing testimonials to affiliates encouraging their followers to sign up, anyone aiding in the promotion of the FBA Brand Builder could be contributing to a growing web of financial deception.
While Darren Campbell’s program has been under scrutiny for some time, with clients voicing concerns over misleading claims, aggressive sales tactics, and alleged instructions to falsify income on credit applications, it’s now clear that this isn’t just an issue for Campbell alone. Anyone amplifying these messages on social media without a transparent disclaimer could face serious consequences.
The Belfast Telegraph Exposé: A Turning Point
The Belfast Telegraph’s investigation provided a sobering look at the tactics reportedly used within the FBA Brand Builder community. The article cited a disturbing clip where Campbell advised a participant to lie about their income on a credit application, encouraging them to “put in £36k, £37k, £38k” and inflate projected earnings to obtain financial approval. These instructions raise significant ethical and legal concerns, and the message from authorities is clear: encouraging anyone to commit fraud is a criminal offense.
If influencers and affiliates continue to endorse this program, especially given these revelations, they risk aligning themselves with an operation accused of fraudulent activity and damaging their own reputations in the process.
Social Media Influence: Aiding and Abetting?
Many affiliates and promoters of FBA Brand Builder tout the program’s “life-changing” results, creating a narrative of easy financial freedom that can be especially enticing to people seeking a way out of financial hardship. These promoters often share vague testimonials, glamorous lifestyle posts, or screenshots of supposed sales numbers with little transparency or proof of real success. But given what’s now public knowledge about the program’s practices, these promotional activities could be seen as indirectly encouraging vulnerable people to take financial risks under false pretenses.
Notably, we’ve documented in past articles how FBA Brand Builder clients have reported a lack of transparency, questionable training quality, and mounting financial strain. Some students who signed up based on influencer promotions say they felt pressured and misled, with little recourse once they realized the reality of what they’d signed up for. For a refresher on these issues, you can refer to our previous piece, “Financial Strain and Unanticipated Costs in FBA Brand Builder: What Clients Should Know”.
Consequences of Promoting Fraudulent Schemes
Promoting a course that’s now under investigation for advising fraudulent credit practices could damage an influencer’s credibility—and lead to more than just a tarnished reputation. There’s a risk of influencers being seen as complicit in the promotion of unethical practices, and potentially facing legal repercussions if authorities deem that their endorsements aided in deceptive practices.
Authorities have already highlighted the potential consequences of encouraging or participating in fraudulent activities. If law enforcement intensifies its focus on the FBA Brand Builder’s operations, it’s not far-fetched to imagine that scrutiny may extend to those who help spread the program’s influence.
A Call to Stop
To the influencers and promoters pushing FBA Brand Builder: now is the time to reconsider your involvement. While Campbell’s operation might be lucrative in the short term, aligning yourself with a program under heavy scrutiny—and one that’s now facing allegations of encouraging fraud—could tarnish your name in the long run.
While the Belfast Telegraph article is just one publication bringing these practices to light, our platform will not stop here. We’re committed to continued coverage until more media outlets pick up on this story, and we’re not backing down until programs like FBA Brand Builder are held accountable. We encourage influencers to think hard about the risk they’re taking by associating with a program that’s prompting people to take potentially illegal actions.
It’s Not Too Late to Speak Out
If you’ve been involved in promoting the FBA Brand Builder program, you don’t have to remain silent. We’ve been contacted by multiple people who shared their experiences and insights into what’s happening behind the scenes, and we’re dedicated to ensuring their voices are heard. If you’ve had similar experiences—whether as a client, affiliate, or promoter—we urge you to reach out. Your story could help bring much-needed awareness to the reality behind this program and prevent others from falling into the same trap.
Contact us confidentially at [email protected]. Your identity will be protected, and any information shared will only be published with your approval.
Note: If you want to read the full Belfast Telegraph article and see reactions from Northern Ireland, check Reddit for discussions and commentary on this topic. Just search for keywords related to the FBA Brand Builder to join the conversation.