Darren Campbell’s FBA Brand Builder recently spotlighted Samuel Beattie, an Amazon seller pulling in impressive numbers with his brand BumbleTots.

Darren Campbell’s The FBA Brand Builder promotes local hiring in Northern Ireland with promises of a family-like team culture. But a closer look reveals roles outsourced to the Philippines at much lower salaries.

Darren Campbell’s FBA Brand Builder program taps into the power of influencer marketing, using a network of connected influencers to showcase luxury lifestyles and “rags-to-riches” transformations.

Darren Campbell’s Instagram post with two Range Rovers aims to convey a luxury lifestyle, but a closer look reveals a different story.

Darren Campbell’s email tactics target insecurities and aspirations, using emotionally charged language, exaggerated success stories, and subtle manipulation to sell his Amazon FBA course.

Amazon FBA gurus promise easy wealth, but the reality includes high costs, intense competition, and the need for constant reinvestment. Here’s what they don’t tell you.

Darren Campbell claims a big new partnership with "Brand Builder Influence" and its 11 million influencers, but with no online presence for this platform, questions arise about whether it’s a true collaboration.

This post explores how online entrepreneurs manipulate these numbers, fabricate claims, and use rented symbols of wealth to give the illusion of success.

Darren Campbell, like many FBA gurus, loves showcasing his ClickFunnels 2 Comma Club Award to boast about hitting £1 million in revenue. But there’s more to the story than meets the eye.

Northern Irish entrepreneurs like Darren Campbell and James Blake are building flashy online personas, but a deeper look reveals their success stories may be exaggerated.