The FBA Brand Builder weekly calls offer members a chance to ask pressing questions about navigating their Amazon FBA journey.
But let’s be honest—while the questions are often on point, the answers provided by Darren Campbell and his team tend to miss the mark. They’re either too vague or don’t go deep enough to really help sellers tackle the challenges they’re facing.
We’ve broken down the 10 most common questions from these calls, the responses given by the program, and how seasoned Amazon FBA experts approach these issues with smarter strategies.
1. What’s the quickest way to make sales after launching a product?
Participant Quote:
"I’ve launched my product, but I’m not seeing sales. What should I do to get traction quickly?"
FBA Brand Builder Response:
"Focus on running your PPC ads immediately and set a daily budget of at least £20. Social media can help too—post about your product to drive traffic."
Expert Insights:
Yes, PPC campaigns are crucial, but tossing out advice like “spend £20 a day” isn’t exactly helpful. A successful PPC campaign needs more than just a budget—it needs strategy. Think proper keyword research, optimized listings, and regular tweaks based on performance. Simply throwing money at ads without testing and fine-tuning can lead to a lot of wasted cash.
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2. How do I pick the right product to sell on Amazon?
Participant Quote:
"How do I know my product idea will sell? Should I focus on trendy products?"
FBA Brand Builder Response:
"Send us a list of five potential products, and we’ll choose the best one for you."
Expert Insights:
Handing off product selection like that? Not a good idea. It skips one of the most critical skills you need to build as a seller: understanding market demand. Experts suggest looking for products with high demand but low competition, and weighing factors like seasonality, profit margins, and ease of sourcing. That’s how you really learn the ropes.
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3. How much money do I need to get started?
Participant Quote:
"I keep hearing different numbers. Realistically, how much should I budget for my first product?"
FBA Brand Builder Response:
"You’ll need at least £6,500 for the program and another £2,000–£3,000 for inventory and ads."
Expert Insights:
Those figures are pretty close, but they fail to account for hidden expenses like storage fees, product returns, or tools like FBA Studio. Starting with a smaller, more conservative budget might be smarter. Many experts suggest ordering limited inventory upfront to test your product idea before going all-in.
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4. Why aren’t my ads converting into sales?
Participant Quote:
"I’ve been running ads for two weeks, but I’m not getting conversions. What am I doing wrong?"
FBA Brand Builder Response:
"Keep tweaking your ads. Increase your budget to drive more traffic."
Expert Insights:
This kind of advice misses the bigger picture. Non-converting ads usually signal bigger issues, like poorly chosen keywords, unoptimized product listings, or pricing that doesn’t appeal to buyers.
Additionally, if your ads aren’t being managed by experienced PPC professionals, you could be missing critical adjustments that drive results. Experts recommend consulting someone outside the FBA Brand Builder program to evaluate your campaigns and identify areas for improvement.
Taking the time to analyze your Amazon Search Term Report can also help pinpoint where your ad spend is being wasted and guide you toward a more effective strategy.
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5. What do I do if my product gets a negative review?
Participant Quote:
"I just got a 1-star review, and it’s hurting my listing. How can I recover from this?"
FBA Brand Builder Response:
"Focus on getting more positive reviews. Encourage friends and family to leave reviews if they’ve bought the product."
Expert Insights:
That’s a fast track to trouble. Asking friends or family for reviews is against Amazon’s guidelines and could lead to suspension. Instead, reach out to the customer professionally to address their concerns. If the issue is resolved, you can politely ask if they’d consider updating their review.
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6. How do I handle inventory shortages or delays?
Participant Quote:
"My supplier is delayed, and I’m running out of stock. What should I do?"
FBA Brand Builder Response:
"Make sure you plan ahead next time."
Expert Insights:
That advice doesn’t help in the moment. A better approach is building a buffer stock to handle these situations and negotiating flexible production schedules with your supplier. Tools like SoStocked can also make inventory forecasting easier.
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7. Is it necessary to pay for professional product photography and listings?
Participant Quote:
"Do I really need professional photos, or can I do it myself?"
FBA Brand Builder Response:
"Use FBA Studio for a polished look—it’s worth the cost."
Expert Insights:
Professional photos can make a huge difference, but FBA Studio is pricey. Freelancers on platforms like Fiverr or even DIY setups with proper lighting can produce great results for a fraction of the cost.
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8. Should I launch a second product if my first one isn’t profitable?
Participant Quote:
"My first product isn’t selling well. Should I try launching another one?"
FBA Brand Builder Response:
"Keep launching until you find a winner."
Expert Insights:
This “throw money at it” approach rarely works. Before launching a new product, analyze what went wrong with the first one. Fix your mistakes and refine your strategy before doubling down.
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9. What’s the best way to drive external traffic to my listings?
Participant Quote:
"Should I be running Facebook or TikTok ads to boost sales?"
FBA Brand Builder Response:
"Social ads can work, but it’s not necessary if you have strong PPC."
Expert Insights:
External traffic can be a game-changer, especially with platforms like TikTok that thrive on viral content. But it’s not a free-for-all—you’ll need a solid strategy and tracking to make sure your efforts are paying off.
Recommended Resources:
10. How do I scale my Amazon FBA business?
Participant Quote:
"I’m making sales, but how do I take my business to the next level?"
FBA Brand Builder Response:
"Reinvest your profits into ads and launch more products."
Expert Insights:
Scaling isn’t just about reinvesting—it’s about optimizing every part of your business. From fine-tuning operations to exploring international markets, growing sustainably takes planning and diversification.
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Be Careful With How You Invest
While the FBA Brand Builder calls give sellers a chance to ask their questions, the responses often fall short of offering practical, actionable advice.
By tapping into expert insights and using the right tools, sellers can overcome these challenges and create a thriving FBA business.