When you pay £6,500 to join a business mentorship program, you’d think you’re getting a team of seasoned professionals who can guide you to success. That’s the promise Darren Campbell’s FBA Brand Builder program sells: experienced mentors with proven results. But let’s be real—once you scratch beneath the surface, it’s a whole different story.
Last week, we dug into the qualifications (or lack thereof) of Darren’s team in Unveiling the Team’s Qualifications (or Lack Thereof), and now, new details have emerged. From dormant businesses and mounting debt to dissolved companies, the supposed “experts” behind the program seem to be anything but. So, let’s break it down.
The Team: More Red Flags Than Success Stories
Darren and his crew love to preach “accountability” to their clients, but when it comes to their own results, the receipts just don’t add up. Here’s a quick snapshot of the current UK Companies House status of the mentors you’re paying for—and spoiler alert: it’s not pretty.
- Darren Campbell
Darren’s involved in several companies, but not all of them are thriving. His latest ventures, D&J Enterprises Ltd and Commerce DC Enterprises Ltd, are still active—but his history of dissolving companies like Commerce DC Ltd and resigning from others like Brand Builder Marketing Ltd and NSW Sales Ltd raises serious questions. If Darren’s so great at building businesses, why can’t he keep them running? - Ryan Tweed and Ryan Stewart
The Tweed brothers are introduced as operations and product research specialists, but their company, Tweed Global Trading Ltd, is currently facing an active proposal to strike off. The timing is suspicious too—are they getting ready to jump ship, following Darren’s rumored move to Dubai? - Jason McKay
Jason’s company, Jason McKay Vision Ltd, is technically active—but it’s dormant. With just £1 in assets, there’s no way it’s operational. Yet Jason’s presented as someone who can guide clients to financial freedom. If he’s still learning the basics, what exactly is he teaching? - Nicole Caldwell
Nicole’s NCL Brands Ltd is another red flag. Her company’s liabilities exceed assets by £4,416, putting her in negative equity. How can she help clients grow profitable brands when she’s struggling herself? - Jordan McClean
Jordan runs MCC Enterprises Ltd, which is on the verge of being struck off. If this is who clients are looking to for advice, it’s no wonder so many feel let down. - Jake Parker and Kayley Hutchison
Their company, JK Ecommerce Ltd, is drowning in debt, with liabilities exceeding assets by £14,030. Clients are told to trust their guidance, but how can they, when the financials scream failure? - Daz Tweed
Darren’s go-to guy, Daz, had a company called Big AL Enterprises Ltd that was dissolved in less than a year. Despite Darren hyping it up as a huge success, the numbers tell a very different story. I'm sure you'll talk about this again on Instagram after tomorrow morning's run, Daz. It's probably for the best you didn't apply for that £50,000 accountants salary if you can't even manage this correctly.
The Illusion of Expertise
This isn’t just bad luck. It’s a pattern. These mentors, marketed as experts, aren’t building thriving brands—they’re barely staying afloat.
Take Nicole Caldwell, for example. She’s guiding Stage 1 clients, the ones just starting their journey. But with her own company deep in the red, it’s hard to see how she’s equipped to mentor anyone. Then there’s Jason McKay, whose business hasn’t progressed beyond being a dormant entity with £1 in the bank. And don’t forget Jordan McClean, whose company is teetering on closure.
Even the Tweed brothers—supposedly Darren’s top performers—can’t keep their company off Companies House’s strike-off list.
This isn’t mentorship. It’s a revolving door of unqualified leaders passing on their mistakes to paying clients.
What Happened to Accountability?
Darren’s team loves to talk about accountability—but who’s holding them accountable? If their businesses are failing, who’s responsible for the success of the clients they’re mentoring?
We’ve already highlighted the shady financial practices promoted within the program. Risky credit card schemes, inflating revenue figures on loan applications, and manipulating Amazon reviews are just some of the dodgy tactics we’ve uncovered. And let’s not forget, Darren himself has been setting this tone from the top—normalizing unethical shortcuts while pushing the financial risks onto his clients.
Is This Team Prepping for an Exit?
Darren’s rumored move to Dubai is raising eyebrows, and now it looks like some of his team might be following suit. Are Ryan Tweed and Ryan Stewart stepping away from UK operations because they’ve caught wind of the upcoming media scrutiny? Be sure to check out The Belfast Telegraph this weekend...
It wouldn’t be the first time Darren and his team distanced themselves when the heat turned up. But this isn’t just about their location—it’s about the bigger picture. If these mentors can’t manage their own businesses, why should anyone trust them to manage someone else’s success?
A Word of Caution
If you’re still part of Darren Campbell’s FBA Brand Builder program, now’s the time to ask some hard questions.
- Why are you paying £6,500 for advice from mentors who can’t manage their own businesses?
- Who’s really accountable for your success when the team you’re paying for doesn’t have a proven track record?
- Is this program selling you success—or setting you up for failure?
For those still considering spending more on this program—whether it’s PPC campaigns, subscriptions, or deposits for inventory—we strongly recommend pausing. With Darren and his team under increasing scrutiny, and more media coverage expected in the coming weeks, it’s worth waiting to see how this plays out.
Because let’s be honest: when the people mentoring you are struggling to stay afloat, the only thing you’re really paying for is their mistakes.