In a shocking turn of events, Darren Campbell and his FBA Brand Builder (FBABB) team will abruptly cut off access to all program materials for clients who paid £6,500 to use them. This decision, presented as part of a "freshen-up" ahead of a new program launch in 2025, has left existing members without the tools, videos, and resources they originally paid for.
Darren made the announcement via the Mighty App, stating that the "old Kajabi program will be removed tomorrow." While he’s promised a restructured, more affordable program in the new year, his current clients are left in limbo, wondering what happens to them in the meantime. One former client summed up the frustration many are feeling:
"Clients don’t just take 3 weeks off! What are they supposed to do? Good job Donald has uploaded the program so anyone still wanting to continue can access it over the next few weeks and crack on."
This sudden removal, paired with vague promises of something new, feels more like damage control than genuine progress. With growing criticism of the program’s quality, Darren’s move comes across as desperation, not innovation.
Is This a Breach of Contract?
Taking away access to paid content isn’t just unethical—it’s likely a breach of contract. According to the FBABB agreement, clients were promised:
- Access to all FBABB content
- Access to the FBABB community
- Group and 1-on-1 mentorship calls
By revoking access to these deliverables without warning or alternatives, Darren’s team is directly violating the agreement. Here’s how:
Obligation to Deliver Services: The contract clearly guarantees ongoing access to program materials and support. Removing these without offering a solution goes against this commitment.
Reasonable Care and Skill: Clause 3.2a of the contract requires Darren’s team to perform services with reasonable care and skill. Leaving clients stranded without resources or guidance fails to meet this standard.
Material Breach: Under clause 8.1a, clients have the right to issue a written notice of breach. If Darren’s team doesn’t fix the issue within 7 days, members can terminate the contract and seek refunds.
This isn’t just about losing access—it’s about holding Darren accountable for failing to deliver on his promises.
The time has now come.
Tomorrow is the very last day of The FBA Brand Builder in 2024. Our VERY last brand-building coaching call of 2024 is tomorrow night at 6pm by myself, and I will be bringing a close to yet another unbelievable year here at the FBABB. After tomorrow evening, me and the whole team will be sitting down for the next few weeks as a company, working tirelessly on improving the program and adding all your feedback that you have given us to make The FBA Brand Builder 10 times better... and making it more feasible than ever before for you all to build and launch your own brand with us. The old Kajabi program will be removed tomorrow as most of it will no longer be relevant to the new program structure and layout.
It’s now going to open up tens of thousands of new products that we just never ever would have considered before, simply because we were so heavy focused on launching 100+ dollar products only. But this is now going to change the whole game very quickly. This will now bring all you guys who were sitting on the sidelines at the moment straight back into the brand-building game again, ready to run riot in 2025. We are also now going to be lowering the barriers completely. You can now start with 200 units or less for launch, even with a 60 dollar+ product. You don’t need to be ordering crazy amounts to get started anymore. There still needs to be a happy medium here, of course, so that it makes sense for your launch. But we have taken on board everything you have said, and we realized after speaking to most of you that the majority of you would just love to be able to start small and grow your brand at your own pace. Which we honestly couldn’t agree with more. Success is different to everyone.
But here’s the big one which is going to help so many people who are already part of The FBA Brand Builder and people who are yet to join us. You can 100% now launch your business and brand together with us for as little as £5500 capital or even below if you truly want to now. £5500 capital max to cover absolutely EVERYTHING across your full brand-building journey with us to help you build and launch your first product through The FBA Brand Builder. And yes That’s Including Your full product, your shipping, Your full branding, your trademark, brand registry, listing, product research, samples and inspections. You will not need to spend any money on ads out of your own pocket because we will be leveraging your spend from your sales on Amazon.
That is why it’s going to be important to have a 50% profit margin organically at this price point if you choose to now go down this product selection. We have already been working extremely hard over these last 2 weeks to bring all these new connections into our business to now make things so much more feasible than ever for you capital wise. THERE ARE NO HIDDEN COSTS. Everything is laid out in front of you and is now crystal clear for your full brand-building journey with us. And we are still here more than ever to give you all our expertise, mentoring and emotional support along the way. NOWHERE else in the world offers this opportunity to build a real business. I can stand behind that statement heavily.
So Here’s a Very achievable Example on how this can now look launching a 60+ dollar product... 200 units ordered. 10 dollars per unit - 2000 usd - 1600 GBP 5 dollars shipping per unit - 1000 usd - 800 GBP £1800 GBP all in for full inventory and shipping. You will still need to make sure on your margins call in stage 4 that after all Amazon fees before ads, you will have a 50% profit margin or very close to it. Our goal now is to be able to help people build and launch their own brand from scratch with whatever they now feel comfortable with, but also gearing them up for the best position possible at having a successful launch. However having said all this... We also know there are people who don’t want to play it small and slow. And that is totally fine.
You can still go BIG. But we will sit down with you and gameplan what makes sense still if you want to go with a $70, $80, 90, $100 product. Personally, I love the high 100+ product approach simply because of the profit per unit and margins... I know the power it can create very early doors in a new product launch... You all saw it too with my 30-day challenge with Outlantis generating nearly 200k in sales and 78k in net profit with just one product. But again success is different to everyone, and YOU should get to decide what success looks like to you.
But here’s what we’ve realized. Some people just want to have a business up and running and grow it very slowly. Some people just want to have a great launch so that they can get more inventory for order 2. Some people just want to be profitable enough to order double the inventory for order 2. And then there are some people like me who just want the whole fucking world when they launch lol. But that’s just who I am as a person and as a business owner. I am all in with everything that I do, and I know so many other people in here part of The FBA Brand Builder are like me as well. But I now know that’s not everyone’s dream. Which now makes this whole vision together even more clear.
This is now going to change EVERYTHING and help us become the biggest brand-building Company in the world.
Program Videos Spark Outrage
The timing couldn’t be worse. Just as clients lost access to the FBABB materials they paid for, the program’s videos were made public on our website, exposing what Darren’s clients had been funding. The feedback has been scathing.
One client didn’t hold back:
"We joined and after watching stage 1 we knew we had made a mistake! I think there will sadly be hundreds of people like us who signed up, realized how much of a scam it is, and never continued!"
The public response has echoed similar frustrations, with key criticisms including:
- Amateurish Content: The videos have been slammed as poorly made, repetitive, and lacking any real, actionable advice.
- Inexperienced Mentors: Darren’s team has been criticized for lacking the expertise needed to guide clients effectively.
- Hidden Fees: Many clients were caught off guard by the true cost, with some spending upwards of £15,000 to £30,000—far beyond the initial £6,500 fee.
One viewer summed it up perfectly:
"The program’s videos were amateurish and full of swearing. This is not the professional program we thought we were paying for."
For many, these revelations confirm what they’ve long suspected: the program was never worth the price.
The Hidden Costs Darren Didn’t Mention
Although Darren marketed the program as “transparent” and “affordable,” clients quickly discovered the reality was far from it. Hidden costs were everywhere, with many reporting being pressured into unexpected additional expenses, including:
| Expense | Cost |
|---|---|
| Sign-up fee | £6,500 |
| Limited company setup | £165 |
| Branding and trademarking | £1,000+ |
| PPC management | £175/month |
| PPC ad spend | £400–£4,000/month |
| Product video production | £1,400 |
Many clients felt blindsided by unexpected PPC expenses. Darren’s team charged £175 per month for management, but clients were also responsible for covering ad spend—which often spiraled out of control.
One client shared their experience:
"I was told PPC would cost 10% of my budget, but the first month ran away with over $4,000 without my knowledge."
These mounting costs were a far cry from the “no hidden costs” promise Darren made, leaving many participants financially drained before they even had a chance to order inventory.
Emotional and Financial Devastation
The damage caused by Darren Campbell’s program isn’t just financial—it’s deeply emotional too. Many clients have accused Darren and his team of ignoring those who were struggling, deleting critical messages, and providing little to no real support.
One client didn’t mince words:
"The worst decision of my life ever going onto the program. I now have to deal with the debt… Darren’s now offering a cheaper scheme—that’s admitting he robbed us!"
Another pointed out the emotional manipulation within the program:
"They delete messages from the network if they don’t like them… then message you to tell you off like a child. They don’t care about your emotional or financial wellbeing."
For many, the combination of financial loss and a lack of empathy has made the experience devastating on all fronts.
Darren’s Numbers Don’t Add Up
Darren’s latest announcements have highlighted yet another glaring issue: his financial projections don’t make sense. In a recent post on the Mighty App, Darren claimed clients could launch a product with just £1,800 in inventory costs, breaking it down as follows:
- 200 units at $10/unit = £1,600
- $5/unit shipping = £800
But simple math shows the total is actually £2,400, not £1,800. These errors not only undermine Darren’s credibility but also call into question the reliability of the program’s financial guidance.
One client summed up the frustration:
"A program run by clowns who know nothing or don’t want to know. Majority of questions and queries ignored."
For clients trying to navigate their business finances, such inaccuracies only add to the growing mistrust in the program.
What Clients Can Do
If you’re a client affected by Darren Campbell’s actions, there are steps you can take to hold him and the FBABB team accountable:
- Document Everything: Save all emails, messages, payment receipts, and screenshots of Darren’s claims, including any promises about access or costs.
- Issue a Written Notice: Contact Darren’s team in writing to notify them of the breach of contract. Demand either the restoration of services or a refund within 7 days.
- Dispute Charges: If you paid by credit card, file a dispute under Section 75 of the Consumer Credit Act. This holds credit card companies jointly liable for misrepresentation or contract breaches.
- Explore Legal Options: Consider joining a collective action with other clients to seek compensation for undelivered services and hidden costs.
Taking action now can help you recover losses and hold Darren accountable for his promises.
Stop Falling For False Promises and Question Everything
Darren Campbell’s abrupt removal of program materials, paired with the announcement of a cheaper, restructured version, feels like a blatant admission of failure. The public release of his videos has only confirmed what many suspected: a program built on false promises, amateur execution, and hidden costs.
For the clients who trusted Darren with their money—and their dreams—this is nothing short of betrayal. But by speaking out, gathering evidence, and holding him accountable, they can begin to reclaim their investments and expose the truth behind the FBA Brand Builder program.