Darren Campbell’s FBA Brand Builder program sells a dream—a fast track to financial independence, built on the foundation of Amazon FBA success. He frequently touts his association with the Zab Twins, claiming to build on their methods to help clients achieve life-changing results.
But here’s the catch: the Zab Twins’ own website includes disclaimers that paint a very different picture from the one their flashy marketing suggests.
When paired with Darren’s recent Instagram promises of massive Black Friday profits, the reality behind these programs becomes clear—they thrive on promoting high expectations while sidestepping the struggles most clients face.
We are not presenting you with a business opportunity.
We are not presenting you with a distributorship.
We are not making any claims as to income you may earn.
We are not presenting you with an opportunity to get rich.
Before embarking on any endeavor, please use caution and seek the advice your own personal professional advisors, such as your attorney and your accountant.
Where income figures are mentioned (if any), those income figures are anecdotal information passed on to us concerning the results achieved by the individual sharing the information. We have performed no independent verification of the statements made by those individuals. Please do not assume that you will make those same income figures.
Please do not construe any statement in this website as a claim or representation of average earnings. There are NO average earnings. Testimonials and statements of individuals are not to be construed as claims or representations of average earnings. We cannot, do not, and will not make any claims as to earnings, average, or otherwise.
Success in any endeavor is based on many factors individual to you. We do not know your educational background, your skills, your prior experience, or the time you can and will devote to the endeavor.
Please perform your own due diligence before embarking on any course of action. Follow the advice of your personal qualified advisors.
There are risks in any endeavor that are not suitable for everyone. If you use capital, only “risk” capital should be used.
There is no guarantee that you will earn any money using any of the ideas presented in our in materials. Examples in our materials are not to be interpreted as a promise or guarantee of earnings.
Many factors will be important in determining your actual results and no guarantees are made that you will achieve results similar to ours or anybody else’s. No guarantee is made that you will achieve any result at all from the ideas in our material.
You agree that we will not share in your success, nor will we be responsible for your failure or for your actions in any endeavor you may undertake.
Please understand that past performance cannot be an indication of possible future results.
Materials in our product and our website may contain information that includes or is based upon forward-looking statements within the meaning of the securities litigation reform act of 1995. Forward-looking statements give our expectations or forecasts of future events.
You can identify these statements by the fact that they do not relate strictly to historical or current facts. They use words such as “anticipate,” “estimate,” “expect,” “project,” “intend,” “plan,” “believe,” and other words and terms of similar meaning in connection with a description of potential earnings or financial performance. Any and all forward looking statements in our materials are intended to express our opinion of earnings potential. They are opinions only and should not be relied upon as fact.
The Zab Twins’ Disclaimer: A Dose of Harsh Reality
Tucked away on the Zab Twins’ website is a disclaimer that directly undercuts the glamorous vision their marketing portrays. It states:
“We are not making any claims as to income you may earn.”
“Please do not construe any statement on this website as a claim or representation of average earnings. There are NO average earnings.”
In plain language, they’re saying, “Don’t expect to replicate the results we highlight.” They go even further:
“Success in any endeavor is based on many factors individual to you. We do not know your educational background, your skills, your prior experience, or the time you can and will devote to the endeavor.”
While this honesty is refreshing, it’s the opposite of the bold claims often used to lure clients. For anyone considering Darren’s program, this should raise eyebrows—especially when many of the same criticisms apply to his marketing tactics, like vague guidance and overly optimistic promises.
Darren’s Black Friday Promises: Too Good to Be True?
In a recent Instagram video, Darren hyped up Black Friday as a golden opportunity for FBA sellers:
“You’re going to see 5k days, 3k days, 7k days, 10k days, some people are going to do 15k days... a lot of people will come through these next 25 days doing 100 grand.”
It’s a thrilling pitch, but it leaves out critical context:
- What’s Missing? Darren fails to mention the steep costs involved in hitting these sales numbers, like PPC advertising, Amazon fees, and inventory expenses.
- Who Are These Figures Based On? Are these results typical for clients, or cherry-picked to sell the dream?
- Short-Term Thinking: While Black Friday may boost revenue, long-term Amazon success requires year-round planning and sustainable strategies—not a 30-day sprint.
Darren’s confident tone suggests that success is all but guaranteed. But much like the Zab Twins’ disclaimer, the truth is that most participants won’t achieve these results.
The Problem with Testimonials: Cherry-Picking the Dream
Both Darren and the Zab Twins heavily rely on glowing testimonials to draw in clients. But there’s a problem: the Zab Twins’ disclaimer makes it clear these stories don’t represent average results:
“Testimonials and statements of individuals are not to be construed as claims or representations of average earnings.”
Darren’s marketing takes this a step further. His FBA Brand Builder contract allows him to use client content—like testimonials and success stories—for marketing purposes without needing their approval or compensating them.
A Look at the Contract: Who Controls Your Story?
According to the intellectual property and marketing section of the FBA Brand Builder contract:
- Darren’s team has the right to use images, videos, and testimonials from clients indefinitely and without compensation.
- Clients have no control over how their stories are framed or presented, even if they later regret their involvement or feel misrepresented.
This means a client’s success, whether real or exaggerated, can be spun into marketing gold while the client themselves is left with no recourse.
This raises several issues:
- Are Testimonials Misleading? Without full transparency about costs or the overall success rate of clients, these stories can paint an incomplete—and often overly rosy—picture.
- Do Clients Feel Exploited? With little control over how their story is used, participants may find themselves showcased as success stories even if their overall experience was negative.
The Zab Twins’ Disclaimer: A Reflection of Darren’s Tactics
The Zab Twins’ earnings disclaimer provides a candid look into the realities of mentorship programs. Several key elements align closely with Darren’s approach, revealing patterns that should give potential clients pause:
- Unverified Testimonials:
The Twins openly state that income figures and success stories shared on their platforms are unverified. Darren similarly shares glowing testimonials without offering any transparency about average results or how common such outcomes are. - No Guarantees:
The Zab Twins emphasize that their program makes no promises of success and that clients might not see any results at all. Darren, on the other hand, leans heavily on the promise of financial transformation, often downplaying the risks involved. - Risk Acknowledgement:
While the Zab Twins caution participants to use only “risk capital”—money they can afford to lose—Darren’s team has been documented encouraging clients to take on loans or credit card debt to cover the £6,500 entry fee. This sharp contrast underscores the predatory nature of Darren’s sales tactics compared to the Twins’ more transparent disclaimers.
Why This Matters: The Hidden Risks of These Programs
Programs like Darren Campbell’s and the Zab Twins’ create an enticing image of easy, inevitable success. But their marketing often glosses over the challenges and risks, such as:
- Low Success Rates: Most Amazon FBA sellers face significant hurdles, including rising PPC costs and inventory management struggles that eat away at profits.
- Hidden Costs: Beyond the upfront fees, participants frequently face unexpected expenses for branding, advertising, and software—costs rarely highlighted in the sales pitch.
- Legal and Financial Risks: Misleading advice, like Darren’s incorrect VAT guidance, leaves clients vulnerable to audits, fines, and even financial ruin.
Questions to Ask Before Joining
If you’re considering a program like FBA Brand Builder or the Zab Twins’ framework, here are key questions to ask:
- What Are the True Costs? Beyond the upfront fee, what additional expenses (PPC, inventory, software) should you budget for?
- What Are the Real Success Rates? Does the program share verified data on how many participants achieve profitability?
- Are Risks Fully Explained? Does the program offer clear guidance on tax compliance, Amazon rules, and other challenges, or does it gloss over the tough stuff?
The Cost of the Dream
Darren Campbell’s FBA Brand Builder program, much like the Zab Twins’ methods, relies heavily on the power of flashy testimonials and bold claims. But the Zab Twins’ disclaimer shows how far the marketing is from the reality of running an Amazon FBA business.
For anyone thinking about joining, remember: success isn’t guaranteed, and the fine print often tells a different story. If you’re considering signing up, take the time to do your research, ask tough questions, and critically evaluate the promises being made. The better prepared you are, the less likely you are to be misled by the illusion of easy success.