Back in November 2024, we published an article taking a closer look at the so-called "success story" of Daz Tweed, an FBABB client who later joined Darren Campbell’s team. Daz was celebrated as an Amazon FBA superstar, with his brand, Creativia, reportedly pulling in $80,000 in revenue during its first year. Sounds impressive, right?

But when we broke down the numbers, the picture wasn’t quite so rosy. After factoring in costs, fees, and taxes, Daz’s actual take-home profit was closer to £16,544—a far cry from the flashy figures FBABB used to promote his success.

Even then, that £16,544 estimate was generous. It didn’t account for several hidden expenses that every FBABB client has to deal with:

• FBABB joining fee (one-time): £6,500.
• PPC management: £150/month = £1,800/year.
• Accountancy fees: £75/month = £900/year.
• Trademark registration (one-time): £600.
• Branding and listing optimization (one-time): £1,750.
• Empire Builder software: £699/year.

When you factor in these unavoidable costs, that £16,544 take-home figure shrinks significantly. These extra fees chip away at any potential profits, leaving clients like Daz with far less than FBABB’s flashy marketing would have you believe.

Big Al Enterprises Ltd: Dissolved and Forgotten

A quick Companies House search shows that Daz’s UK business, Big Al Enterprises Ltd, was officially dissolved on November 5, 2024, after a compulsory strike-off. The company didn’t file a single set of accounts during its short-lived existence—an ironic twist, considering Daz’s background in accountancy.

This failure becomes even more glaring when you revisit Darren Campbell’s bold claim from January 2024:

"I believe that they will sell their brand for a nice exit within the next 3 years through the FBABB…"

But how is a “nice exit” even possible when the company has been dissolved, the product is frequently out of stock, and reviews are lukewarm at best? It’s yet another example of FBABB’s misleading marketing—a shiny facade aimed at attracting new clients while the reality for many existing ones is far bleaker.

The Reality of Being Out of Stock

Daz’s Amazon storefront currently offers just one product: a jigsaw puzzle table. But according to data from Keepa, his product was completely out of stock from December 2, 2024, to January 9, 2025. Now, it’s teetering on the edge of going out of stock again, with only one unit left. For an FBABB team member who’s supposed to showcase the program’s success, this is a glaring failure.

The irony is hard to miss. FBABB mentors often caution clients about the dangers of running out of stock on Amazon, warning that it “kills the organic ranking of products.” Yet when it comes to sustaining their own curated success stories, it seems those rules are conveniently overlooked.

Mixed Reviews and a Single Product

Daz’s product has garnered just 56 reviews on Amazon, with an average rating of 3.8 out of 5 stars. While some customers offer praise—“Love this table”—others highlight serious flaws, including this scathing 1-star review from March 2024:

"WHAT GARBAGE!!! I don't own anything to take a picture of this piece of garbage... Believe me, I would if I could. First off, the legs can not be secured either open or when you attempt to transport it anywhere. The cheap piece of plastic that is suppose to 'hold everything together when you want to move it?' WHAT A JOKE!!! [...] The website that is on the postcard? DOES NOT EXIST!!! I AM PISSED!!"

For a product supposedly driving Daz toward a $500,000 revenue goal, reviews like this raise serious questions about customer satisfaction—and the product’s viability as a flagship success story.

Adding to the skepticism is the fact that Daz’s storefront, Big Al Enterprises, features only this single product. Without diversifying his lineup, it’s hard to see how Daz plans to achieve the kind of scale required to meet his ambitious target, let alone maintain customer trust.

Misleading Marketing Tactics

One particularly amusing—and telling—detail is Daz’s attempt to anonymously promote his own product. In December 2023, he posted in USA Jigsaw Puzzlers Facebook groups, claiming he had “found this great table” and encouraging others to buy it. At no point did he disclose that he was the brand owner. It’s a deceptive tactic that says a lot about the FBABB approach to transparency—or rather, the lack of it.

This kind of manipulation is far from an isolated incident. In the FBABB ecosystem, inflated claims and questionable strategies are often used to construct a carefully curated facade of success.

FBABB’s Repeated Pattern of Failure

• One Product, Mixed Reviews: Daz’s only product has just 56 reviews, averaging 3.8 stars, with harsh criticism like a 1-star “WHAT GARBAGE!” review.
• Dissolved Company: His UK business, Big Al Enterprises Ltd, was shut down in November 2024 after failing to file any accounts.
• Constantly Out of Stock: The product spent over a month unavailable, a major issue for anyone trying to build consistent sales on Amazon.
• Shady Marketing Tactics: Daz tried anonymously promoting his own product in Facebook groups, never admitting he was the brand owner.
• FBABB Team Member Who Couldn’t Deliver: For someone meant to represent FBABB’s success, Daz’s story shows just how far off the program’s promises really are.

Daz Tweed’s story perfectly captures the bigger problems with FBABB. From Darren Campbell’s exaggerated success claims to the program’s lack of meaningful client support, it’s clear this isn’t about delivering real results—it’s about selling a dream. For Daz, that dream of hitting $500,000 in revenue this year is looking increasingly out of reach as January 31st looms.

Great job on smashing progress towards that $500,000 target so far, Daz! With your product sitting out of stock for over a month, you’re clearly off to an “amazing” start. Maybe keep those running shoes handy—not just for your daily jogs, but perhaps to stay ahead of HMRC if the taxman starts asking questions. Then again, dodging accountability does seem to be an FBABB specialty.