The FBA Brand Builder (FBABB) is no stranger to controversy, with accusations of trademark fraud and financial misguidance already swirling. Now, the program has taken another hit.
Trustpilot has flagged FBABB for breaking its guidelines, citing threats of legal action against reviewers to silence genuine negative feedback. This move highlights a critical moment in Darren Campbell’s unfolding drama, as more evidence surfaces of client suppression and attempts to manipulate public perception.
Trustpilot’s Breach of Guidelines Warning
As FBABB’s Trustpilot profile now features a bold red warning, signaling a serious breach of the platform’s guidelines. The notice reads:
Trustpilot’s hardline stance against reviewer intimidation underscores a core value: platforms built on honest feedback cannot tolerate manipulation or coercion.
This warning lands during an already turbulent time for FBABB, as mounting evidence reveals their efforts to silence client criticisms and artificially boost their image. It’s a stark reminder that transparency and accountability can’t be strong-armed into submission.
Fake Reviews: An Attempt to Control the Narrative
One of the most startling revelations about FBABB’s Trustpilot profile is the discovery of duplicated, likely fake, glowing reviews. Take this example: identical 5-star reviews, posted under different names, claimed the same enthusiastic praise:
"Joining The FBA Brand Builder has been the best decision I’ve ever made. My brand is growing every day, and I’m so excited for the future."
Even though these reviews were marked as "verified," it’s suspected they were submitted by individuals closely connected to the FBABB team—possibly associates, family members, or even staff. Once Trustpilot removed these suspicious duplicates, the reality of FBABB’s reputation came into sharp focus.
The updated profile now shows a staggering 92% of reviews as 1-star, revealing a grim and unfiltered picture of client dissatisfaction.
It’s a sobering indicator of the widening gap between FBABB’s curated image and its clients’ real experiences.
Intimidation Through Legal Threats
In a continuation of their strategy to suppress criticism, FBABB has been issuing cease-and-desist letters. One such letter, sent to a former client, demanded that they immediately remove their reviews from all platforms, including Trustpilot, under the threat of legal action. The letter accused them of violating non-disparagement clauses and confidentiality agreements, stating:
"Your behavior has caused significant harm to the company’s reputation, and we must act to protect our business, clients, and community from further damage."
These heavy-handed tactics are clearly aimed at silencing critics and stifling dissent, fitting into FBABB’s broader pattern of control and suppression. However, as highlighted in our previous article, “Cease-and-Desist Chaos: FBABB Targets Honest Client Reviews,” genuine reviews are protected by law as long as they’re truthful and based on personal experience.
Trustpilot’s intervention serves as a powerful reminder of this protection, making it clear that companies cannot wield legal threats to manipulate public perception. Attempts to intimidate clients only further damage FBABB’s reputation, exposing their priorities and deepening the cracks in their carefully curated image.
Attempts to Rebrand and Redirect
FBABB’s public relations strategy has taken a new turn, with efforts to distance negative reviews from their brand. Screenshots reveal attempts to rename their Trustpilot profile and steer attention toward an alternate website.
These actions appear to be a calculated move to shield the polished image Darren Campbell’s team wants to project from the harsh reality of authentic client feedback. Instead of addressing the core issues, FBABB seems focused on rebranding and deflecting—further underscoring the program's prioritization of optics over accountability.
The Aftermath: A Bleak Reality
With the fake positive reviews removed, FBABB’s Trustpilot profile now reveals a stark and unsettling truth. Of the 13 reviews left standing, a mere 8% are positive, while a staggering 92% are 1-star ratings.
This glaring disconnect between the polished image FBABB tries to present and the raw reality of client feedback highlights the program’s deeper flaws. From hidden costs and subpar mentorship to relentless and aggressive marketing tactics, the issues within FBABB have been laid bare for all to see. It’s a sobering reflection of a program that seems to have prioritized appearances over actual client success.
This latest scandal is just another chapter in FBABB’s ongoing saga of control and censorship. As we’ve detailed in previous articles, the program has a well-documented history of stifling dissent and manipulating its narrative. From swiftly deleting critical posts in its Mighty Networks community to pushing risky financial advice, FBABB has consistently prioritized maintaining its image over being accountable to its clients.
Trustpilot’s recent warning is a clear signal that these tactics have their limits—especially when exposed to public scrutiny. It’s a wake-up call for FBABB that no amount of narrative control can outweigh the power of transparency and genuine client feedback.
What Comes Next?
For FBABB, Trustpilot’s red warning label is more than just a blemish on their profile—it’s a flashing warning sign for potential clients. It highlights not only a tarnished reputation but also deeper, systemic issues within the program. The removal of fake positive reviews has further tipped the scales, amplifying the voices of dissatisfied clients and shifting the conversation toward transparency and accountability.
For current and former clients, this moment presents an opportunity to share their experiences without fear. Platforms like our Guestbook and Q&A Hub provide safe spaces for individuals to voice their stories and seek advice. Trustpilot’s response is proof that speaking out matters—it can hold companies accountable and help protect others from falling into the same trap.
Beyond the Facade: Real Stories Shine Through
FBABB’s downfall on Trustpilot is a powerful reminder of the strength of honest feedback against attempts at manipulation. Darren Campbell’s team may have tried to control the narrative with fake reviews and legal threats, but the truth is breaking through. As more clients speak up and platforms like Trustpilot take decisive action, the cracks in FBABB’s carefully constructed façade are becoming undeniable.
If FBABB has impacted you or you want to share your experience, join the conversation on our platform. Together, we can push for the transparency, accountability, and justice that every client deserves.