In a recent message, another team member, Ryan Tweed, reminded clients to communicate with their brand managers about every change they make to their listings. Ryan urged clients to let their managers know if they change the price, update an image, or adjust a title. Here’s part of what he shared:

It’s all about alignment and teamwork, which sounds nice on the surface. But communication alone doesn’t make up for a lack of expertise. Ryan’s post essentially suggests clients should run even minor changes by their brand managers for guidance. But if brand managers like Kyle are still working on launching their own products, it’s fair to wonder how equipped they really are to offer high-level guidance.

If FBA Brand Builder is delivering such impressive results, why aren’t there clear numbers or metrics to back up the team’s qualifications? Why is there so little transparency about success rates, profit margins, or team members’ own track records? Communication is essential, yes—but without a solid foundation of experience, clients may be left doubting whether the advice they’re getting is truly worth their investment.

Darren’s Emotional Sales Tactics: Selling a Dream, But Delivering a Mystery

Darren Campbell has built his program around an emotional narrative that’s hard to resist. His emails, social media posts, and promotional materials frequently paint the picture of escaping the “paycheck-to-paycheck” lifestyle and reclaiming your dreams. It’s a compelling story, especially for people who feel stuck in unfulfilling jobs. But once you’re in the program, the details start to look a little murkier.

Darren’s approach relies heavily on mindset and motivation, encouraging clients to “go all in” and push through the challenges. However, mindset alone doesn’t teach you the skills you need to succeed on Amazon, like understanding PPC (pay-per-click) advertising or managing complex logistics. For a program that promises a “complete toolkit,” it’s surprising how little FBA Brand Builder covers in terms of essential skills like PPC.

Instead, clients are encouraged to pay an additional monthly fee for PPC management—a crucial part of Amazon success. And here’s the twist: there’s no guarantee that the person managing your ads has a background in digital marketing, Amazon advertising, or any related field. Many of these “brand managers” appear to have limited professional experience, and in some cases, the PPC work might even be outsourced to low-cost freelancers with minimal oversight.

Where’s the Proof of Success?

One of the biggest issues here is the lack of transparency around client outcomes and team performance. Darren Campbell frequently shares success stories and motivational content, but he rarely, if ever, provides clear metrics to show how well clients are actually doing. Established business programs usually publish data, case studies, or testimonials to back up their claims. FBA Brand Builder, however, seems to rely more on sweeping success stories and rags-to-riches anecdotes.

This lack of concrete proof can be a huge red flag. If the program really delivers the level of success it claims, where are the numbers? Why aren’t they publishing stats on client profitability or even team performance? Clients investing thousands deserve to know if the support they’re paying for is backed by real, measurable results—not just emotionally charged stories.

The “Local Team” That’s Not So Local After All

Darren Campbell promotes FBA Brand Builder as a close-knit, Northern Ireland-based team, creating an image of local, hands-on support. But in reality, many key roles—including design, video editing, and potentially even PPC management—are outsourced to freelancers overseas. Darren has even posted jobs on platforms like OnlineJobs.ph, where he hires for critical positions at a fraction of the cost of local employees.

Outsourcing can be a smart business strategy, but in a high-ticket mentorship program where clients are expecting direct, expert support, it raises some serious questions. If the program is charging clients premium prices, why are so many roles outsourced? Clients might assume they’re working with seasoned, in-house professionals when in reality, much of the work is being done by low-cost freelancers with limited oversight.

High Costs, Hidden Expenses, and Lack of Transparency

The program’s emotional appeal focuses on financial freedom and escaping the grind, but it’s clear that “freedom” comes with a hefty price tag. Clients start with the £6,500 fee, but as they progress, they encounter additional expenses—branding packages, trademarks, monthly PPC management fees, and more. For many, these costs add up fast, with little transparency up front about what they’re actually signing up for.

With so many hidden fees and a no-refund policy, clients who feel misled have very limited options. Many report feeling financially trapped after committing to the program, finding themselves in a much deeper financial hole than expected.

Are You Getting What You Paid For?

At the end of the day, FBA Brand Builder’s program promises a lot—but what it actually delivers might be another story. Clients are paying thousands expecting guidance from seasoned Amazon experts, but are instead assigned to “brand managers” who may still be learning the ropes themselves. And while Darren’s marketing leans heavily on the emotional appeal of “reclaiming your dreams,” the lack of transparency around team experience, client success rates, and ongoing costs raises big red flags.

If you’re thinking about signing up, here are some things to consider:

• Who is actually managing your brand? Look into whether your brand manager has real experience in Amazon FBA or if they’re still figuring it out themselves.
• Are you comfortable with extra costs for essential services? PPC, for example, isn’t included in the main training, even though it’s crucial for Amazon success.
• Where’s the proof? Before committing, ask for verifiable success metrics or case studies to see if the program really delivers on its promises.

For anyone considering FBA Brand Builder, it’s essential to dig deeper and ask the tough questions. At a premium price, you deserve more than just motivational stories—you deserve a team that’s actually qualified to help you succeed.

Just to be clear, we have nothing against Kyle personally—everyone starts somewhere. But when people are spending their hard-earned money on a high-ticket program, they deserve support from a team with a proven track record of consistent success in this industry. There should be far more transparency around the experience and expertise of Darren’s team members so clients can make informed decisions about the guidance they’re receiving.