Over six weeks, we’ve published 160+ articles, grown an engaged community, and attracted a steadily increasing audience. It’s safe to say, we’re not slowing down. But one question we hear time and time again is: Why are you doing this?
From wild accusations to theories about our identities, Darren and his team have spun plenty of stories to deflect from the issues at hand. Today, we’re setting the record straight on who we are, why we do this, and what we hope to achieve.
The Myths: Who Does Darren Think We Are?
In Darren’s world, we’re a rotating cast of imaginary villains—each theory more absurd than the last. Here’s what he’s claimed so far:
1. Disgruntled Ex-Clients
Let’s get this straight: none of us signed up for Darren’s program. With years of experience in digital marketing, we’re far too familiar with the tricks and tactics used to lure people in. Darren’s bold sales claims wouldn’t work on us.
2. FBA Program Competitors
Darren’s team likes to suggest we’re Amazon FBA competitors trying to bring them down. Not true. We don’t even operate in the FBA space. And if we did? Frankly, Darren’s program discredits itself.
3. Kirsty
Darren’s favorite scapegoat. But Kirsty herself has said she doesn’t have the technical skills to build and maintain a website like this. Let’s move on.
4. Ballymena Business Owners
This one’s a stretch. We’ve only been to Ballymena once—and honestly, we weren’t rushing to go back.
5. Jealous NI Business Owners
Jealous of what? The “luxury” cars rented for photoshoots? The flashy TikTok videos? Thanks, but no thanks.
Who We Really Are
Let’s get to the truth. We’re a group of professionals who care about transparency, accountability, and protecting people from financial harm. We’ve worked with businesses across industries and hate seeing people get taken advantage of by programs like Darren’s.
1. We Know Dodgy Marketing When We See It
As seasoned marketers, we recognize misleading tactics when they’re shoved in our faces. From inflated success stories to aggressive upsells, Darren’s program was a glaring red flag.
2. Advocates for Everyday People
The stories we’ve heard—of people maxing out credit cards, taking out loans, and sinking into debt—are heartbreaking. These aren’t just numbers; they’re lives.
3. We’ve Been There Ourselves
We know what it’s like to deal with debt, stress, and emotional hardship. That’s why we’re so passionate about protecting others.
4. Darren’s Program Hurts More Than His Clients
This program tarnishes the reputation of Northern Ireland’s marketing scene. Honest businesses and professionals are painted with the same brush, and that’s not fair.
5. It’s a Hard Time for Everyone
Between the cost-of-living crisis and holiday expenses, people are struggling financially. Hearing about loans and debt encouraged by this program makes it all the more painful.
6. The Program Screamed “Scam” From Day One
Aggressive YouTube ads, unrealistic claims, and questionable testimonials? It didn’t take long for us to spot the inconsistencies.
Why We Do This
Here’s the short version: because someone has to.
To Inform and Protect: Our mission is simple: to ensure people across Ireland and beyond are fully informed before making decisions about Darren’s program.
To Push for Accountability: Darren and his team haven’t denied a single claim we’ve made. Why? Because our articles are backed by testimonials, screenshots, videos, and facts.
To Build an Archive: Ultimately, we hope to step back from this work. If media outlets pick up these stories and conduct deeper investigations, our job will be done. The website will remain live as an archive for anyone seeking the truth.
What’s In It for Us? Spoiler Alert: Nothing
Let’s address the elephant in the room: what do we get out of this? The answer is simple—nothing at all.
We don’t profit from this website. We’re not selling a competing program or running ads. Our motivation comes purely from the desire to protect people and shine a light on the truth.
A Safe Platform for the Silenced
One of the most rewarding aspects of this work is hearing from people who feel they finally have somewhere to turn.
We’ve received countless messages from individuals thanking us for creating a space where they can seek advice without fear of retaliation. With Darren’s team notorious for silencing dissent and deleting questions that challenge their narrative, we’ve stepped in to fill the gap.
Knowledge Sharing Without Fear
Through our growing community, people now have a safe place to:
- Share their experiences—good, bad, and everything in between.
- Ask tough questions without fear of being censored or ignored.
- Support one another through what can be an emotionally and financially draining journey.
Standing Up for Those Who Can’t
For every person who reaches out, there are many more who feel trapped, embarrassed, or too afraid to speak up. By staying vocal and keeping this platform alive, we aim to be a voice for those who aren’t ready to speak out yet.
So what’s in it for us? Peace of mind—knowing that, in some small way, we’re helping people navigate a difficult situation and avoid falling into the same traps. And for us, that’s worth more than any financial gain.
Our Progress So Far
We’ve come a long way. With over 160 articles in just six weeks, a growing community, and an engaged audience, our impact is undeniable. Every article, every share, and every comment helps bring these issues to light.
We don’t claim to be perfect. If you believe we’ve misreported something, you’re welcome to reach out. But here’s the deal: we require evidence. We’ve built this platform on facts—so if you want to challenge us, bring your receipts.
We’re in this for one reason: to expose the truth. Darren and his team can speculate all they want about who we are, but it won’t change the facts we’ve uncovered.
And to Darren: instead of deflecting with TikTok rants, try addressing the real issues with your program. You’ve got a long way to go.